John Franklin (https://twitter.com/johnisbuilding?la...) and Mateo Lopez sat down with Joe Riggio, the founder of Varsity House Health & Performance (https://www.instagram.com/varsityhouse/?hl=en). Despite his success with running a 7-figure gym, Joe is shifting gears. He's now focusing on a side project that he believes will be more profitable: opening 20 small group personal training gyms.

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Show Notes:

(00:00) Introducing Joe Riggio

(2:01) What is Varsity House?

(6:27) The process of owning and building Varsity House

(18:53) Transitioning from large group to small group

(25:12) Calls to action, marketing strategies, and offers

(30:34) Should gym owners do their own marketing?

(36:03) The power of using the 6-week challenge

(39:47) Sales strategies, packaging & pricing

(45:31) Joe's new personal training concept

(51:14) The recruiting process and hiring staff

(58:20) The leadership team and staff compensation

(1:05:16) Opening 20 small group personal training gyms

(1:11:53) Where to go if you want to find Joe