Hey Docs!

This week Dr. Winters, better known to most as The Bentist from his social media handles, is joining me on the show for a two-part episode! He is the world's largest influencer/digital personality in the dental and orthodontics space, with over 19 million followers across his social platforms. This week he is here to give us the 4-1-1 on becoming a social media icon. We delve into the nitty-gritty details of social media and his tips for using it to grow your following.

Instagram- @thebentistofficial
TikTok- @TheBentist
YouTube- @TheBentist

Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice?

Reach out to me- www.practiceresults.com.
   
If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode.   
 
New episodes drop every Thursday!

This week Felipe Lopez from Joe Architect is back! For those that don’t know, he is a licensed Architect who has been working with JoeArchitect since 2012. He is now a Project Manager guiding numerous clients through the process of designing and building their one-of-a-kind facilities across North America. And today, we are diving into the builds of ortho and multispecialty practices. Felipe is a wealth of information and has some great tips for anyone looking to start a build-out of their own!

About Felipe 1:36
Why someone should use a full-service architect vs. an equipment specialist 3:03
Being ready to dabble in a multi-practice 9:54
Shared working spaces 16:13
What affects the budget in dual specialty vs. single specialty 19:30
Ground-up build 27:00
Offices are more digital 37:17

“Equipment’s changing every day. They’re getting more digital, the requirements are different, there’s new equipment being brought to the table. Your vendor is gonna know what those things are, what’s best suited for you and your practice, and so again it’s a team approach. You should be working with a vendor, but you should definitely also be working with an architect.” 7:47

www.linkedin.com/in/deksnys
joearchitect.com
@joearchitectstudio

Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice?

Reach out to me- www.practiceresults.com.
   
If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode.   
 
New episodes drop every Thursday!

We are so excited to have Dean Steinman on our show. He is the owner of Ortho Marketing, which he founded 15 years ago when he landed in the smile business. Today, we are discussing why you should ensure you are present on various platforms and ways to keep your website up to date. Tune in as Dean shares his insight into what makes you stand out from the other practices nearby regarding social media and digital marketing. The world is constantly changing, and we have to be prepared to adjust our approach to things in marketing. As Dean said, ""adapt or die"" listen in now to learn the art of adapting!

What Ortho Marketing does and how marketing has changed 4:36
Where should doctors focus when it comes to paid advertising? 10:45
Building brand awareness 23:43
For someone who might need help with their marketing 32:24

“Marketing is always adapting and always changing and that’s one of the things I always mention in the podcast I do is in every practice we work with, you have to adapt or die. If you don’t adapt and embrace technology, it’s not gonna happen. You’re not gonna be able to be out there. It’s not about you. It’s about the patient. It’s about them, and that’s the hardest thing for people to understand.” 5:17
[email protected]

Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice?

Reach out to me- www.practiceresults.com.
   
If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode.   
 
New episodes drop every Thursday!

This week we are lucky enough to have Janelle Baum back on Hey Docs! Last time we had her on to talk about her TikTok account and how she leveraged her gift in comedy to grow her following. Today we are talking about her role as a treatment coordinator and how she has leveraged the same skills to break out of the traditional box of ""just a team member working in an office."" Janelle is the epitome of an intrapreneur and shares tips and tricks for making the TC room your own. So whether you are a doctor or a team member, you will want to catch this episode.

Her background in becoming a treatment coordinator 1:14
Changes Janelle is seeing in this industry 5:43
Bringing her humor into the TC 10:53
Helping treatment coordinators connect better with their patients 13:50
From job to career 16:45
Any tools that are really helping you right now? 22:18
Getting started with social media 24:47

“It’s just trusting the process of ‘OK, these people trust us.’ They see a little bit of the doctor and most of the TC, but if you educate them and inform, and influence your patients of what to expect at that consult, they’re not going to think any different like ‘Why is the doctor here for only 3 minutes? I expected him for 10.’ So if you educate and influence your patients before they come in on what to expect, it’s golden.” 9:07

TikTok: @noodlebaum1226
Instagram: @noodlebaum
Facebook: Janelle Baum

Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice?

Reach out to me- www.practiceresults.com.
   
If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode.   
 
New episodes drop every Thursday!

We are so excited to have Steve O’Leary from Apex Design Build on the Hey Docs! podcast today. Apex Design Build is a fully integrated design, architecture, and construction firm that specializes in creating state-of-the-art healthcare facilities nationwide. During this episode, Jill and Steve will be exploring all the options when it comes to building out a practice, including projects with a shell and those that are built from the ground up. Steve gives some great insight into why it is important to choose your design/build team carefully and emphasizes the need for speed now that we are building in a post-COVID world. If you are ready to learn how teamwork and trust go hand-in-hand when building the practice of your dreams, this is an episode you won't want to miss!

The history of Apex Design Build 1:23
Where is the best place to start? 4:27
Zoning 9:14
What the discovery process looks like 18:39
How they help you stay on track and keep you moving forward 23:07
Transparency and meeting expectations 30:38
Some takeaways for those considering this 38:31

“They’re gonna know what things are to bear in the market and not go to, which is fine, you still can, go to the guy that did your kitchen or built your home. They did an exceptional job, you had a great experience. Doesn’t mean they’re gonna be an expert in building your practice. You can leverage them and use them if you want, but the expertise really comes in the proof of the process and in the individuals who do this day in and day out, and being experts in the field.” 34:06

apexdesignbuild.net

Episode Credits:

Hosted by Jill Allen
Produced by Jordann Killion


Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice?

Reach out to me- www.practiceresults.com.
   
If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode.   
 
New episodes drop every Thursday!

This week, I am sitting down with Adam Schulhof, Founder and CEO of Grin. As technology advances and patients' lives get busier, they are looking for convenience and customization. Adam is innovating and leading the way in using augmented intelligence for convenient orthodontic patient tech that will make life better and more efficient for everyone. Listen in as we discuss using Grin Technology in an Orthodontic Practice to increase patient satisfaction, increase production, and decrease your in-office time commitment to each patient.

How he got to where he’s at 1:45
Smile Direct Club 11:48
People don’t have the time 17:25
An epiphany in the bathroom 22:00
Patients want their time back 24:34
The impact of monitoring 26:10
Next level experience with patients 31:54
Augmented intelligence 37:50
Some final wisdom 42:50
Get a hold of Grin 46:17

“The one thing I always try to push my colleagues to do is take more chances because worse case scenario, it ends up being a lesson. Not a regret, a lesson. It ends up being something you learn from, and then the next time you take a chance, you already have the history and the education from the last one and you do it a little bit different, a little bit better. ” 11:16

www.get-grin.com
theschulhofcenter.com

Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice?

Reach out to me- www.practiceresults.com.
   
If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode.   
 
New episodes drop every Thursday!

I’m so excited to have Dr. Enrique Cruz on the podcast today! And as you will find out, Dr. Cruz is an entrepreneur through and through. Listen in as we dive into his journey covering everything from starting a multispecialty practice with his wife from the ground up to opening his assistant training program. And with over 27.9K followers on Instagram and 962.9K followers on TikTok, he is a social media force to be reckoned with. We are covering it all today. Are you ready to feel inspired?

About Dr. Enrique and his bilingual, multi-specialty practice 1:30
The multi-specialty journey and working with his wife 5:28
Building their brand and social media 15:00
Social media became a second job 23:55
Using TikTok 26:29
His training center 33:20
Opening the door to more opportunity 40:05
Where to follow him 41:57

“I was not trying to do any more than share what we do in the office. Next thing we knew, we had 100 followers, 200 followers, 5,000 followers, 10,000 followers, and 14,000 followers. So it escalated to the point that we were getting between 60-100 patients a month from Facebook.” 21:58

TikTok:
@drsonrisas
Instagram:
@dr.enriquecruz

Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice?

Reach out to me- www.practiceresults.com.
   
If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode.   
 
New episodes drop every Thursday!

I am so excited to have Gary Salman, the CEO, and co-founder of Black Talon Security. With decades of experience in software development and computer IT, Gary and his team are dedicated to data security and understanding the latest digital technology trends, particularly in the orthodontic industry. For example, did you know doctors are a big target for hackers because they have valuable information that can be targeted and used for ransom? Tune in today to learn more about how to protect your data and ensure you’re prepared with the correct line of defense.

About Gary and Black Talon 2:26
Misconceptions of cyber security and why it’s important 6:23
What the cloud is and methodologies that could result in a breach 11:48
How teams and doctors can be a good frontline defense 20:26
Where to find the right training against cyber threats 24:28
Anti-virus systems 26:41
Is my Apple Mac safe? 33:21
Cyber insurance 36:05 What you should do 44:32
Get ahold of Gary or Black Talon 48:46

“All it takes is a little Google search, you know, Smile Ortho of Atlanta, and in a Google search, it’ll show the office of civil rights and the name of the practice, and someone will be like, ‘Wow, they had a breach. I may not want to go there.’” 11:07
www.blacktalonsecurity.com

Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice?

Reach out to me- www.practiceresults.com.
   
If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode.   
 
New episodes drop every Thursday!

In this episode, Steve Steinbrunner, Regional Director of Practice Finance with Provide, takes us through the ins and outs of lending for doctors and practice owners. We cover interest rates, approvals, and banking in a way you have never seen before! So whether you are a startup doctor looking to open a practice, an established practice looking to expand, or even interested in getting into the world of real estate, there is something in this episode for you.

About Steven’s journey 2:46
The state of healthcare and lending right now 4:27
Interest rates 8:36
The lending structure and red flags to look for 14:30
You should not be too concerned about student loan debt 19:41
What a typical loan looks like with Provide 22:34
Helping dentists expand and grow throughout their career 32:17
New technology 35:19
Some final wisdom that doctors should know 44:42

“You remind me of a conversation I had at the recent DS World in Las Vegas. I had dinner with some dentists at a table that had been practicing for 30 years, and one of them looked at me and said ‘Can you believe some of these young people are startled by interest rates when mine was like 11 percent?’” 10:02

getprovide.com

Provide is a division of Fifth Third Bank, National Association. All opinions expressed by the Provide employee participant are solely their current opinions and do not reflect the opinions of Provide, its affiliates, or Fifth Third Bank. The Provide employee participant’s opinions are based on information they consider reliable, but neither Provide, its affiliates nor Fifth Third Bank warrant its completeness or accuracy and should not be relied upon as such. This content is for informational purposes and does not constitute the rendering of legal, accounting, tax, or investment advice, or other professional services by Provide or any of its affiliates. Please consult with appropriate professionals related to your individual circumstances. All lending is subject to review and approval.

Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice?

Reach out to me- www.practiceresults.com.
   
If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode.   
 
New episodes drop every Thursday!

Felipe Lopez is a licensed architect working with JoeArchitect since 2012. He has guided numerous clients through designing and building their one-of-a-kind facilities across North America. In this episode, Felipe and Jill will discuss what you should be looking for when picking an Architect and how not all companies are created the same. At JoeArchitect, they offer full services, meaning everything you’ll need in both architecture and interior design. Glean some tips on conveying what you want your office to look like and tools to help the process run smoother. He gives insight into using Pinterest vision boards and finding images that show exactly what you want.

About Felipe 2:21
Full service architectural firm 6:14
Conveying office vision to an architect 10:14
Helping docs conceptualize their office 18:18
The difference between a negotiated bid (or competitive bid) and a bid process 21:49
Build-outs and sharing your budget 32:34
Tips on sticking to the budget 36:23

“We’re kind of a one stop shop for everything that’s architectural, so we design the floor plan, we sculpt your space, detail drawings, and provide a full architectural construction set. But we have interior designers, and that means that we’re also picking all your finishes, designing all the cabinetry, picking light fixtures, plumbing fixtures. So again, we’re designing all of it.” 6:44

www.linkedin.com/in/deksnys
joearchitect.com
@joearchitectstudio

Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice?

Reach out to me- www.practiceresults.com.
   
If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode.   
 
New episodes drop every Thursday!