A gym owner in Atlanta once told Chris Cooper it was impossible to sell CrossFit in his area for more than $79 a month. Why? The market was saturated, and the only way for gyms to differentiate themselves was to be cheaper than the next guy.

But that strategy doesn't keep the lights on for long.

Here, CrossFit South Cobb owner and Atlanta microgym-industry leader Miles Davis explains how to get out of the price war and set your gym apart while also high-value services that are good for your clients and your business.

Links:

"Gym Owners Handbook"
CrossFit South Cobb
Arbox
AGuard

Timeline:

1:24 – How Miles got into the fitness industry.

3:36 – CrossFit in Atlanta in 2009: a copycat market.

7:41 – Why you couldn’t sell CrossFit in Atlanta for more than $79 a month in 2018.

11:03 – Making chicken nuggets.

16:13 – The Atlanta Two-Brain Group. 

20:43 – ARM at CrossFit South Cobb.

24:02 – How to mentor staff to achieve their goals.

26:23 – How to sell high-value services.

28:15 – Competing with the gyms who charge less than you.

30:35 – Helping first to make everyone better.

33:53 – Communicating with staff and clients.

38:09 – To earn more, ask “What can I sell for $200” instead of “How can I charge $200 for this one thing?”