High Intensity Business

How well do you understand the pain points of your clients? Can you really tap into their true motivations to help them achieve their fitness goals?

Corrie-Beth Lipowski joins us to share her insights on how to "Sell the Heaven" and unlock the full potential of your clients. As a sports nutrition specialist and co-founder of Pure Physique, Corrie-Beth is an expert in sustainable, transformational fitness, nutrition, and mindset programs.

In this episode, we talk about how you can use sensory language and visualization techniques to help your clients achieve their desired outcomes. You'll learn how to understand the true pain points and motivations of your clients with the first sales call so you can tailor solutions to help them overcome obstacles and unlock their full potential.

We go in-depth into the importance of understanding the true pain and motivations of your clients, and the steps you as a fitness business owner can take to help your clients achieve their fitness goals. We talk about the "Sell the Heaven" process – using sensory language and visualization techniques to help clients visualize their desired outcomes and build a strong emotional connection to them – and we also discuss how you can qualify clients for long-term fit, helping you ensure that they stay committed to their fitness goals, and more.

Give your business a boost with success strategies and coaching straight from HIT Business experts

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HIT studio owners, have you ever stopped to think about how important your hiring process is for the success of your fitness business?

In a world where the fitness industry is growing at an exponential rate, having the right team can make all the difference. In this previously HIT Business members-only episode, we dive deep into the importance of hiring and how to create an effective hiring process for your gym.

Luke Carlson, founder and CEO of Discover Strength joins us to discuss the hiring practices that have driven his success in the fitness industry. He shares his tried-and-true techniques for finding and hiring the right people for the job. Luke highlights the importance of "first who, then what," and stresses that it's the people who make up the company and create a successful business.

We cover topics such as conducting interviews, assessing job candidates, and determining the best team structure for your gym. Luke stresses the importance of hiring for value fit, aligning your interests with your employees', and creating an effective commission model. He also shares key questions to ask during interviews to gauge a candidate's understanding of the company's core values and assess their potential to perform in the position. The episode concludes with Luke's four-step hiring process and the criteria that a candidate must meet to be considered the right person in the right seat.

For the full show notes, links, and resources, click here

What does the average Physical Therapist know about HIT and strength training? In Tim Dettmann's case, the answer appears to be 'a lot'. In our fireside with Tim, find out how Kieser Australia has taken decades of strength training research and applied it to their 15,000 members with back pain, arthritis, diabetes and osteoporosis.

Tim is a physiotherapist and Director at Kieser Australia, and he specializes in High-Intensity Training, along with his underlying passion of getting the average Australian to understand how strength training equals health.

This episode is the Pre-REC Live Q&A with Tim.

Tim and I talked about his experience as a clinician, Kieser Training as a business, and Kieser's unique approach to improving lower back pain and overall health. The second half deals with questions from the audience regarding exercise protocols, how to deal with clients who have lower back pain, training and coaching with the MedX Medical Lumbar Extension, and much more.

Get access to effective training strategies and acquire more clients

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Melissa Gunn is a certified SuperSlow Specialist, a fitness and nutrition coach, and the Founder/CEO of Pure Strength LA, Inc. She has two decades of experience in the health and fitness industry helping clients regain and rejuvenate their health.

In this episode, Melissa shares her HIT journey with Pure Strength LA, the key components for business growth, how to educate and train clients with injuries, designing a target market strategy, and much more.

Learn business growth strategies from successful studio owners

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Dorian Yates won the Mr. Olympia title six consecutive times from 1992 to 1997. He has the fifth-highest number of Mr. Olympia awards of all time and is widely considered to be one of the top bodybuilders in modern history. He is currently leading MedX Fit Tech's team as Chief Fitness Officer and has transformed the organization into a fitness technology company.

Check out the New MedX Fit Tech

In this episode, Dorian shares his plan to revolutionize MedX, the impact of integrating exercise and AI technology, key components of optimizing health, and much more.

Get more High Intensity Training clients

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Ilana Wechsler is a former data analyst turned Pay Per Click marketing expert — an authority in both Google and Facebook advertising, she is the founder of the boutique digital agency Green Arrow Digital which has managed over $20 million in Pay Per Click advertising since 2013.

Ilana now runs an online training program called Teach Traffic, where she teaches business owners exactly how to run profitable ad campaigns for themselves without needing an agency.

In this episode, Ilana walks through the steps on how to use paid ads to generate more leads, including Google Ads best practices, tips on creating a search campaign, mistakes/pitfalls to avoid, and much more.

Generate more leads and increase your client base

For all of the show notes, links, and resources - Click Here

Today, we are bringing you an encore performance of episode 145 with Luke Carlson - How to Generate More Revenue in Your High Intensity Training Business.

If you've ever been interested in learning how to increase your revenue streams, this episode is a must-listen!

Get more clients when you join HIT Business Membership

For all of the show notes, links, and resources - Click Here

Mike Petrella (Facebook) is a Master HIT Certified (S.P.A.R.T.A.) trainer, MEDX/HIT Certified (IART), and winner of the "Most Innovative Training Program" with the World Head of Family Sokeship Council. He owns and operates STG Strength and Power in Ontario, Canada, which is one of the finest and best equipped private strength and conditioning facilities in the world.

In this episode, Mike shares his thought process and mindset that goes into planning a new HIT studio, finding a location, target market, promotional and launch phase, acquiring your first customers, designing studio facilities, and much more.

Get more clients when you join HIT Business Membership

For all of the show notes, links, and resources - Click Here

Luke Carlson (luke @ discoverstrength.com) is the founder and CEO of Discover Strength based in Minneapolis, Minnesota. Luke and his team host The Resistance Exercise Conference (REC) annually, a great event where you can connect with peers and learn from accomplished scientists and business thought leaders.

Join REC 2023.

In this episode, Luke talks about the key considerations before making a business pivot, how to onboard your team, communicating value for customers, tactics to pivot successfully, and much more.

Build a thriving strength training studio

For all of the show notes, links, and resources - Click Here

Hey! Lawrence Neal here, founder of High Intensity Business.

Since there's a lot of buzz about this new chatbot by OpenAI called ChatGPT, I decided to dabble in it a bit and check out its potential.

This episode is focused on how you can save thousands of hours using AI – specifically with ChatGPT – in your high intensity training business — I'll talk about the different business applications and how you can get results using this technology.

Get turn key systems for your HIT business

For all of the show notes, links, and resources - Click Here