High Intensity Business

Listen to Part 1-2:

352 – Tim Ryan – The History and Philosophy of HIT – The High Intensity Training Fundamentals Series

354 – Tim Ryan – How to Articulate the Benefits of HIT – The High Intensity Training Fundamentals Series – Part 2

In this episode, Tim joins me for Part 3 of our HIT Fundamentals Series where he talks about the effects of movement speed on safety and performance, super slow protocols, passivity in exercise, and much more.

Contact Tim for workshops, seminars, and mentorship here:

• Website: stronglifetraining.com
• Email: info @ stronglifetraining.com
• Phone (US): 630-862-5176

Build a profitable strength training business

This podcast episode is brought to you by ARX

Do you struggle to attract and retain clients in your strength training studio? ARX machines use breakthrough motorized resistance and computer software to give your clients the perfect workout every time, so you can start to deliver great workouts and grow your business with confidence. Get $500 OFF by going to ARXFit.com/HIB and booking a call with the ARX sales team – Book Here

For all of the show notes, links and resources - Click Here

If you're having problems with workout quality, client retention, or trainer retention, you might also have a process problem.

In this episode, I provide the steps on how to create a workout process for your strength training business. We'll delve into the benefits of creating checklists, how to facilitate iteration, process implementation, and much more.

Get all the processes you need for your strength training studio

Optima Strength's Workout Process:

1. Greet the client by name.
2. Shake hand/fist or elbow bump.
3. Comfort/prep client:
   1. Offer hand sanitizer.
   2. Explain mask is optional.
4. How is your body feeling today?
5. Modify the program if required.
6. Deliver weekly teaching focus.
7. Deliver weekly promotional focus.
8. Retrieve workout card and deliver workout:
   1. Brief workout overview.
   2. Setup exercise:
      1. Configure settings.
      2. Describe how the client should enter exercise safely.
   3. Provide pre-exercise instruction:
      1. What is the exercise?
      2. Targeted musculature?
      3. Cadence?
      4. Goal (aim for X reps or to reach failure in target rep range e.g. 6-8, 8-12).
   4. Help the client make progress in resistance and/or reps (do not record advanced techniques).
      1. Provide enthusiastic encouragement and specific, positive and corrective feedback throughout each set.
      2. Get the client to or as close to MMF in good form as possible.
      3. If form is very poor, stop exercise, give corrective feedback, and consider modifying the exercise.
      4. Use advanced overload techniques (AOTs) during the workout, but always strive to get the client to MMF in their first set.
      5. The client MUST feel that you want them to get results more than they do (this is the most critical part of the entire process).
      6. Record performance and any important notes on the workout card.
      7. Always finish on time. Always try to complete the workout, but never at the expense of the next client's time slot.
9. Provide honest positive and constructive feedback.
10. Thank the client for coming in for their workout.
11. Wipe down machines.

This podcast episode is brought to you by ARX

Do you struggle to attract and retain clients in your strength training studio? ARX machines use breakthrough motorized resistance and computer software to give your clients the perfect workout every time, so you can start to deliver great workouts and grow your business with confidence. Get $500 OFF by going to ARXFit.com/HIB and booking a call with the ARX sales team – Book Here

For all of the show notes, links and resources - Click Here

James Steele, PhD (james.steele @ solent.ac.uk) is an Associate Professor of Sport and Exercise Science at Southampton Solent University and the Principal Investigator at ukactive Research Institute. He is a member of the American College of Sports Medicine, and the British Association of Sport and Exercise Sciences, and is a Fellow of the Higher Education Academy.

See James' published peer reviewed articles.

In this episode, James talks about his current workout, diet philosophy, neck strengthening, the quantified self movement, and much more.

Contact James here:

Twitter: @JamesSteeleII

Website: steele-research.com

Generate referrals on autopilot for your strength studio

This podcast episode is brought to you by ARX

Do you struggle to attract and retain clients in your strength training studio? ARX machines use breakthrough motorized resistance and computer software to give your clients the perfect workout every time, so you can start to deliver great workouts and grow your business with confidence. Get $500 OFF by going to ARXFit.com/HIB and booking a call with the ARX sales team – Book Here

For all of the show notes, links and resources - Click Here

Sheila Melody (info @ thestrengthcode.com) is a Certified Health & Wellness Coach, Certified "Power of 10" Slow Motion Fitness Trainer, and owner of The Strength Code. She is an expert in small business start-up, management, and operations in the music, entertainment, health and fitness industries. Sheila is also the Host and Producer of Sound Mind and Body Podcast where she interviews people about different ways to stay healthy, balanced, and sound in mind, body, and spirit.

Lisa May (lisa @ thestrengthcode.com) is a HITuni certified personal trainer and owner/manager of The Strength Code Palm Desert which she opened in September 2020. Prior to being an entrepreneur, Lisa spent 30 years in the radio entertainment industry as part of the Kevin and Bean Show on KROQ, and the Frosty, Heidi and Frank Show on KLOS.

In this episode, Sheila and Lisa share the story of The Strength Code, coupon marketing, social media marketing, referrals and networking, retention strategies, and much more.

Get business strategies from successful studio owners

This podcast episode is brought to you by ARX

Do you struggle to attract and retain clients in your strength training studio? ARX machines use breakthrough motorized resistance and computer software to give your clients the perfect workout every time, so you can start to deliver great workouts and grow your business with confidence. Get $500 OFF by going to ARXFit.com/HIB and booking a call with the ARX sales team – Book Here

For all of the show notes, links and resources - Click Here

Listen to Part 1:

352 – Tim Ryan – The History and Philosophy of HIT – The High Intensity Training Fundamentals Series

In this episode, Tim joins me for Part 2 of our HIT Fundamentals Series where he talks about how to effectively communicate the benefits of HIT to clients, the importance of progression, client-focused workouts, and much more.

Contact Tim here:

• Website: stronglifetraining.com
• Email: info @ stronglifetraining.com
• Phone (US): 630-862-5176

Build a thriving strength training business

This podcast episode is brought to you by ARX

Do you struggle to attract and retain clients in your strength training studio? ARX machines use breakthrough motorized resistance and computer software to give your clients the perfect workout every time, so you can start to deliver great workouts and grow your business with confidence. Get $500 OFF by going to ARXFit.com/HIB and booking a call with the ARX sales team – Book Here

For all of the show notes, links and resources - Click Here

Albert Coleman (albert @ phxstrength.com) became interested in strength exercise in high school to improve his performance as a baseball player. This interest became a passion when he went on to play Division 1 baseball and was at the mercy of ill-informed strength coaches. Needing to find a better way to keep him injury-free than what was being presented to him by the college strength and conditioning staff, he chanced upon the SuperSlow technical manual while combing the shelves of a Borders. A few years later in 1999, Al passed the test of the most stringent certification in the industry; the SuperSlow Exercise Specialist Certification Following, Al spent the next 10 years under the tutelage of Master Instructor Rob Serraino and honed his craft.

From 2010-2019, Al worked for RenEx/Overload Fitness where he served as Director of Education. During this time, he worked in close concert with Ken Hutchins, Josh Trentine and Gus Diamantopoulos in refining the RenEx Protocol. In 2019, Al moved back to Washington DC and began to work with Nicole Gustavson and her team. In reconnecting with Nicole, Al found both the ideal business and life companion.

A "Slow Show" of a story about how two people came together in business and in life, at just the right time.

In 2011, in preparation for the opening of what would be her first of two InForm Fitness Virginia studios, Nicole traveled the country visiting various veteran HIT strength studios to do research. While visiting Overload Fitness in Cleveland, OH, to discuss a possible business partnership with RenEx Exercise Equipment, she met and witnessed Al Coleman demonstrate a set of the Leg Press exercise to failure. Was it love at first sight? With Nicole witnessing someone physically pushing themselves with such intensity, and with Al suffering the immediate effects of such intensity, one could rest assured that it would take them both years to process this chance encounter. In fact, Mr. Coleman's level of post-exercise delirium left his memory vague at best about what would turn out to be a pivotal moment in his life.

Fast forward 8 years, Al relocated back to the Washington DC area where he grew up, bringing his experience in training instructors, as well as developing and refining protocols to help another studio. Al reached out to Nicole on a whim, and the rest is history that's still in the making. Nicole's studios in Virginia provided a platform for Al to continue to develop and refine his ideas, which helped her business evolve.

On the personal side, Nicole and Al found in each other "their other half" as people say. After both having experienced the rougher side of life over the previous several years, the fortuitous partnership of Nicole and Al tells a love story of two people coming together to help one another during a time when the rest of the world is falling apart.

Seeing obvious shortcomings in the way that high intensity strength exercise has been taught, Nicole and Al set out on a new course to change the way exercise is taught and delivered to the exercising public, and hence Automated Muscle was born.

Al and Nicole run PHX Strength in Reston, Virginia. PHX Strength applies their very own Automated Muscle methodology in improving exercise performance for clients to achieve their optimal health and fitness.

In this episode, Al shares the PHX Strength story, the squeeze technique, thoughts on HIT principles, what he's changed his mind about in HIT, and much more.

Maximize your strength studio profit

For all of the show notes, links and resources - Click Here

In this episode, Tim discusses the history and philosophy of HIT, specifically training frequency, number of exercises, movement speed, rep range, and much more.

Contact Tim to learn about his workshops and seminars to help you upgrade your personal training experience and grow your business.

Contact Ryan here:

Website: stronglifetraining.com

Email: info @ stronglifetraining.com

Phone (US): 630-862-5176

Access business tactics to maximize your strength studio growth

This podcast episode is brought to you by ARX

Do you struggle to attract and retain clients in your strength training studio? ARX machines use breakthrough motorized resistance and computer software to give your clients the perfect workout every time, so you can start to deliver great workouts and grow your business with confidence. Get $500 OFF by going to ARXFit.com/HIB and booking a call with the ARX sales team – Book Here

For all of the show notes, links and resources - Click Here

In this episode, Clay shares his story working with Arthur Jones, designing exercise machines for Nautilus, MedX, LifeFitness, and much more.

Start your own strength training business

This podcast episode is brought to you by ARX

Do you struggle to attract and retain clients in your strength training studio? ARX machines use breakthrough motorized resistance and computer software to give your clients the perfect workout every time, so you can start to deliver great workouts and grow your business with confidence. Get $500 OFF by going to ARXFit.com/HIB and booking a call with the ARX sales team – Book Here

For all of the show notes, links and resources - Click Here

In this episode, James talks about his research paper Resistance Training Recommendations to Maximize Muscle Hypertrophy in an Athletic Population: Position Stand of the IUSCA which explains the concepts of hypertrophy, reconciliation of acute vs long-term evidence, the relationship between strength and hypertrophy, recommendations for maximizing skeletal muscle hypertrophy in an athletic population, and much more.

Build a profitable strength training business

This podcast episode is brought to you by ARX

Do you struggle to attract and retain clients in your strength training studio? ARX machines use breakthrough motorized resistance and computer software to give your clients the perfect workout every time, so you can start to deliver great workouts and grow your business with confidence. Get $500 OFF by going to ARXFit.com/HIB and booking a call with the ARX sales team – Book Here

For all of the show notes, links and resources - Click Here

In this episode, Brad shares the hiring landscape within the fitness industry, his recruitment process and why it's more effective than using job boards, employee retention, hiring tactics, and much more.

Hire and develop great trainers

This podcast episode is brought to you by ARX

Do you struggle to attract and retain clients in your strength training studio? ARX machines use breakthrough motorized resistance and computer software to give your clients the perfect workout every time, so you can start to deliver great workouts and grow your business with confidence. Get $500 OFF by going to ARXFit.com/HIB and booking a call with the ARX sales team – Book Here

For all of the show notes, links and resources - Click Here