High Intensity Business

James Fisher PhD (james.fisher @ solent.ac.uk) is a Course Leader and Senior Lecturer for the School of Sport, Health, and Social Sciences at Southampton Solent University in the UK. He specializes across both exercise physiology, biomechanics, and resistance training. James is an active researcher publishing numerous peer-reviewed articles relating to health and fitness.

In this episode, we discuss lumbar biomechanics, ideal range of motion, best ways to utilize the MedX Lumbar Extension, workout tips, training volume during fatherhood, and much more.

Stop feeling frustrated with your strength training studio and start growing your client base

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Dave Smith PhD (d.d.smith @ mmu.ac.uk) is a Senior Lecturer in Sport and Exercise Psychology at Manchester Metropolitan University and Associate Editor of The Sport Psychologist, which is one of the most prominent peer-reviewed sport psychology journals. Dave has a deep fascination in decision making processes and psychological skills training.

Listen to Parts 1-4:

232 – Dave Smith PhD – How to make Better Decisions in your Business (Part 1)

251 – Dave Smith PhD – How to Make Better Decisions in your Business and Life (Part 2)

314 – Dave Smith PhD – How to Make Better Decisions in your Business and in Life (Part 3)

317 – Dave Smith PhD – How to Make Better Decisions in your Business and Life (Part 4)

In this episode, Dave Smith joins me for Part 5 of our Decision Making series to show you how to make better decisions in your life and in business. He talks about the various ways to sharpen your decision making processes, profiling and assessment of one's biases, how to avoid the common pitfalls, and much more.

Increase the odds of making your strength studio a huge success

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Dave Smith PhD (d.d.smith @ mmu.ac.uk) is a HCPC registered Sport and Chartered Exercise Psychologist and a Senior Lecturer in Sport and Exercise Psychology at Manchester Metropolitan University. His interests include high intensity training, psychological skills training, and decision-making processes in sports.

Listen to Part 1-3:

232 – Dave Smith PhD – How to make Better Decisions in your Business (Part 1)

251 – Dave Smith PhD – How to Make Better Decisions in your Business and Life (Part 2)

314 – Dave Smith PhD – How to Make Better Decisions in your Business and in Life (Part 3)

In this episode, Dave Smith joins me for Part 4 of our Decision Making series to show you how to make better decisions in your life and business. He shares practical applications of luck vs. skill, the hindsight bias, the dangers of forecasting and prediction, ways to maximize success in an unpredictable future, and much more.

Tailored content to grow your strength training studio

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In this episode, I'll describe how you can use a 'Bring A Friend Week' marketing campaign to acquire at least 10 new clients for your high intensity strength training business.

You'll learn why 'Bring a Friend Week' is so effective and why you should acquire at least 10 new clients, how to plan your campaign, how to craft your messages to optimise conversions, and much more.

Access more proven marketing tactics to grow your high intensity strength training business

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Mike Petrella owns and operates STG Power and Strength, an award-winning, premier private strength and conditioning facility located in Ontario, Canada. He is a MEDX/HIT Certified (IART), Master HIT Certified (S.P.A.R.T.A.), Certified as a Youth Fitness Instructor (YouthFit Certified), winner of the prestiges "Most Innovative Training Program" with the World Head of Family Sokeship Council, and coach to 61 AWPC/WPC/IPA/RPS/100% Raw Powerlifting World Records.

Michael Perilli (info @ mikeperillipt.ca) is STG's General Manager and owner/head trainer at Michael Perilli Personal Training. Michael graduated from Mohawk College with a diploma in Health, Wellness and Fitness and is a certified CanfitPro Personal Training Specialist. He is also a multi-sport-athlete and was able to excel in Rugby representing Brock University on the USports Level, and both Team Ontario, and Team Canada on the National Level.

In this episode, Mike Petrella and Michael Perilli present in detail how STG recreated the Colorado Experiment including the training protocols, specific diet, recovery interventions and results; and how it's changed their thoughts about their approach to training clients, and much more.

Learn the most powerful, most effective personal training and client acquisition strategies from a pantheon of HIT experts — join the HIT Business Membership today.

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Dave Smith PhD (d.d.smith @ mmu.ac.uk) is a former personal trainer and a registered Sport and Chartered Exercise Psychologist at The Health Care and Professions Council (HCPC). He is a Senior Lecturer at Manchester Metropolitan University with research interests in topics like psychological issues in bodybuilding and strength training, psychological skills training (particular imagery), thought and decision making process in sports and other areas.

In this episode, Dave joins me for our Part 3 of our Decision Making series, a series that shows how to make better decisions in life and business. Today, we talk about the importance of skill and luck, why skill differential is key in business success, untangling skill and luck in business, applying mental models for lead conversion, and much more.

Listen to Part 1 and Part 2:

232 – Dave Smith PhD – How to make Better Decisions in your Business Part 1

251 – Dave Smith PhD – How to Make Better Decisions in your Business and Life – Part 2

Access proven systems to make your HIT studio highly profitable

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Bill DeSimone is a NSCA-certified personal trainer and owner of Optimal Exercise in Cranbury, New Jersey. He started training people in 1983 at the Sports Training Institute in New York City.

He developed the Joint-Friendly Fitness Project, which draws on anatomy and biomechanics, providing clients with all the benefits of regular exercise while reducing the risk of injuries. He is the author of Congruent Exercise and Moment Arm Exercise.

In this episode, Bill DeSimone speaks about his new book Joint-Friendly Fitness including updates on exercises, safety precautions around exercises involving the postural muscles, weight recommendations on different exercises, Joint-Friendly Fitness full body routines, and much more.

Get an email featuring an exercise page from Joint-Friendly Fitness HERE.

Learn how to program workouts that keep clients coming back

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Dr. Bryce Lee (bryce @ strength-space.com) is the Director of Therapy and Co-founder of StrengthSpace, a fitness studio that provides clients with resistance training and physical therapy services in Chesapeake, VA. His doctoral program focuses on orthopaedics, pain neuroscience, the relationship between systemic inflammation and "mechanical" disorders such as osteoarthritis and tendinopathy.

In this episode, Bryce talks about the settings, biomechanics, and instruction around the MedX Overhead Press to help you train your clients better. You'll learn how to coach clients on the MedX Overhead Press, proper seat and grip positions, implementing different exercise protocols, and much more.

Learn how to train clients with other MedX Exercise Machines:

303 – Tim Ryan on Selling a HIT Studio Business, Starting Anew, and Training Clients on the MedX Avenger Leg Press

299 – Craig Hubert – How to Setup, Supervise, and Succeed with the MedX Chest Press

294 – Luke Carlson – How to Coach, Configure, and Conquer with the MedX Leg Press

262 – Dr Doug McGuff – How More Contractions may Increase Muscle Growth, Training with a Newborn, and MedX Medical Machines

Become a successful HIT business owner

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Luke Carlson is the founder and CEO of Discover Strength based in Minneapolis, Minnesota, USA. Luke has more than 15 years of experience in the fitness business and shares his knowledge around the world on leadership, management and evidence-base exercises. Discover Strength owns and operates strength training studios as well as the Discover Strength Franchise.

Listen to my previous podcasts with Luke HERE.

In this episode, Luke Carlson and I discuss techniques on how to grow a profitable personal training business with remarkable services, target market acquisition, staff management and pricing strategy.

Build a remarkable high intensity training business

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Lawrence Neal here, founder of High Intensity Business.

I've spoken to a lot of clients, studio owners, and members inside the HIT Business Membership, and I noticed that many haven't yet put much focus on creating a solid sales process, which means their closing percentage is not as high as it could be, and a lot of people slip through the cracks — this is something that can greatly affect overall business revenue.

In this episode, I cover what steps you need to take to create the ultimate high intensity training sales process, how I implemented it in my own studio (Optima Strength), the proper sales mindset you need to have, and much more.

For all of the show notes, links and resources - Click Here