High Intensity Business

(Listen to Part 1 and Part 2).

In this episode, I'll give you updates on our personal training business, Optima Strength, the different obstacles we've faced and have overcome, business decision-making, progress we've made, and much more.

Grow your strength training studio

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Lawrence Neal here, founder of High Intensity Business and co-founder of Optima Strength, a strength training studio in Galway, Ireland, that provides clients with 1-on-1 strength training for 30-minutes, once or twice a week.

In this episode, I'll share with you the tactics I've learned from experts on the podcast and inside HIT Business Membership and years of experience in high-level sales. We discuss networking and lead generation, creating an effective sales process, practical tips on retaining clients, and much more.

Drive more leads into your strength studio

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Luke Carlson (luke @ discoverstrength.com) is the CEO of Discover Strength based in Minneapolis, Minnesota. Luke and his team at Discover Strength operate the Discover Strength Franchise and host the Resistance Exercise Conference (REC).

In this episode, we discuss the 'letting go of the vine' analogy from the book Traction by Gino Wickman. We also discuss how to delegate and elevate, tactical steps on how to let go of the vine, strategies on building a team, and much more.

Become a successful strength training studio owner

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Dr Doug McGuff is the co-author of Body by Science: A Research Based Program for Strength Training, Body building, and Complete Fitness in 12 Minutes a Week. He owns Ultimate Exercise, a personal training facility in Seneca, South Carolina, which provides high intensity training using the "SuperSlow" protocol to help clients achieve their health and body composition goals.

In this episode, Dr Doug McGuff shares insights on training frequency and intensity, workout journaling, recovery techniques, sleep and relaxation, and much more.

Access personal training systems inside HIT Business Membership

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Jeff Casebolt PhD is the Director of Biomechanical Research for Dynavec Multi-Directional Resistance Systems, which creates exercise machines that work in multiple planes to train the body.

In this episode, Jeff Casebolt shares updates regarding Dynavec, benefits of the Gluteator Glute System and how to program workouts, application of the Ankle System, and much more.

Let us help you get the right machines for your strength studio

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Niri Patel is an entrepreneur, consultant, and Managing Director of fit20 UK. He is the Executive Director of BNI Yorkshire UK and Co National Director of BNI India, and was awarded as Best New BNI Director (2000) and Best BNI European Director (2001).

In this episode, Niri Patel shares insights about the fit20 business and the fit20 franchise opportunity, the value of networking, powerful marketing and referral strategies, and much more.

Turn your Purpose into a Strength Training Business

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Luke Carlson (luke @ discoverstrength.com) is the CEO of Discover Strength, a strength training business located in Minneapolis, Minnesota. Discover Strength operates 7 personal training facilities including a private studio in Edina.

Luke is very active in sharing his expertise on business management, leadership, and strength training. He and his team at Discover Strength also host the Resistance Exercise Conference.

In this episode, Luke Carlson shares his microstudio story, which can help you understand how to better test ideas with less risk, how to measure performance, how to manage expectations, and much more.

Get more clients

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Mike Petrella is a Master HIT Certified (S.P.A.R.T.A.), MEDX/HIT Certified (IART), and winner of the "Most Innovative Training Program" with the World Head of Family Sokeship Council. He owns STG Strength and Power in Ontario, Canada, which is considered one of the finest and best-equipped private strength and conditioning facilities in the world.

In this episode, Mike Petrella talks about how to educate and explain HIT to clients, specifically how to provide better information, improve messaging, and enhance your communication style to convert more clients, and much more.

Get effective sales and conversion strategies to acquire more clients

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Dave Smith PhD (d.d.smith @ mmu.ac.uk) is a Senior Lecturer in Sport and Exercise Psychology at Manchester Metropolitan University and Associate Editor of The Sport Psychologist, one of the most prominent peer-reviewed sport psychology journals. His research interests include psychological issues in strength training, psychological skills training, and decision making processes in sports and other areas.

Listen to Part 1-6:

232 – Dave Smith PhD – How to make Better Decisions in your Business (Part 1)

251 – Dave Smith PhD – How to Make Better Decisions in your Business and Life (Part 2)

314 – Dave Smith PhD – How to Make Better Decisions in your Business and in Life (Part 3)

317 – Dave Smith PhD – How to Make Better Decisions in your Business and Life (Part 4)

318 – Dave Smith PhD – How to Make Better Decisions in your Business and Life (Part 5)

320 – Dave Smith PhD – How to Make Better Decisions in your Business and Life (Part 6)

In this episode, Dave Smith joins me for Part 7 of our Decision Making series to continue to show you how to make better decisions in your life and business. He explains the importance of algorithms in decision-making including its impact on various industries, how to implement productive and consistent checklists, and much more.

Access How-To Guides from Successful Strength Training Studio Owners

For all of the show notes, links and resources - Click Here

Dave Smith PhD (d.d.smith @ mmu.ac.uk) is a HCPC registered Sport and Chartered Exercise Psychologist and a Senior Lecturer in Sport and Exercise Psychology at Manchester Metropolitan University. Dave has deep interest in high intensity training, psychological skills training, and decision-making processes.

Listen to Part 1-5:

232 – Dave Smith PhD – How to make Better Decisions in your Business (Part 1)

251 – Dave Smith PhD – How to Make Better Decisions in your Business and Life (Part 2)

314 – Dave Smith PhD – How to Make Better Decisions in your Business and in Life (Part 3)

317 – Dave Smith PhD – How to Make Better Decisions in your Business and Life (Part 4)

318 – Dave Smith PhD – How to Make Better Decisions in your Business and Life (Part 5)

In this episode, Dave Smith joins me for Part 6 of our Decision Making series to continue to show you how to make better decisions in your life and business. He talks about the importance of considering other's viewpoints, recognizing the role of skill and luck, proactively seeking feedback from diverse sources, and much more.

Maximize your strength studio growth

For all of the show notes, links and resources - Click Here