High Intensity Business

David Landau has been an exercise practitioner since 1978 and is often regarded as one of the top HIT trainers on the planet. From 1978 – 1984, he ran two successful YMCA Nautilus programs in Ohio and Pennsylvania. Moved to Florida in 1984 and managed exercise clubs and instructed private exercise before going exclusively solo in 2000. His present business Advanced Exercise offers high tech training in all phases of HIT/Nautilus Protocol. Over the years, Landau has amassed one of the largest exercise archive collections in the country, stimulated by doing extensive personal historical research. He has written several controversial articles as a result and is presently in the process of writing his first book exposing the major Fraud that goes on in the mainstream of exercise.

David's articles on exercise and diet expose can be found at ExerciseFraud.com. You can contact David at Exarchives [at] AOL.com

David's history of being brash and outspoken on training and nutrition has turned him into a controversial figure in health and fitness. In this interview, David and I dive into several controversial health and fitness topics such as his disdain towards the Paleo and raw food diets and his concern with a one-size fits all approach to HIT.

David is worth listening to solely for his impressions of Arthur Jones. They are hilarious. I enjoyed talking to David and I found his perspective to be refreshingly different. There are some precious gems to be collected from this conversation. Don't miss out!

This episode is brought to you by Hituni.com, providers of the best online courses in high intensity training that come highly recommended by Dr Doug McGuff and Discover Strength CEO, Luke Carlson. Course contributors include world class exercise experts like Drew Baye, Ellington Darden and Skyler Tanner. There are courses for both trainers and trainees. So even if you're not a trainer but someone who practices HIT, this course can help you figure out how to improve your progress and get best results. Check out Hituni.com, add the course you want to your shopping cart and enter the coupon code 'CW10' to get 10% off your purchase!

Click here for the show notes

Keith Norris is an athlete, and an elite level strength and conditioning coach with 35 years of experience. He's the co-founder of Paleo f(x), a partner in Efficient Exercise and ARXFit, and a founding member of ID Life. He also runs one of the top fitness blogs called Theory To Practice. Contact Keith via @KeithNorris or Theory To Practice Facebook Group. I apologise in advance for my croaky voice and intermittent coughing during this interview. I had just returned from a holiday in Mexico. I think seven cheat days combined with jet lag didn't really help my immune system. Luckily for you, I don't do much of the talking. These episodes are brought to you by Hituni.com, providers of the best online courses in high intensity training that come highly recommended by Dr Doug McGuff and Discover Strength CEO, Luke Carlson. Course contributors include world class exercise experts like Drew Baye, Ellington Darden and Skyler Tanner. There are courses for both trainers and trainees. So even if you're not a trainer but someone who practices HIT, this course can help you figure out how to improve your progress and get best results. Check out Hituni.com, add the course you want to your shopping cart and enter the coupon code 'CW10' to get 10% off your purchase! For all the show notes and selected links from the episode, click here.

Steve Maxwell is a Brazilian Jujitsu blackbelt, nomadic strength and conditioning coach with over 50 years experience and was named one of the top 100 trainers by Men's Journal.

Steve has come back on to the show to talk about more than just high intensity training. We cover:

• A list of tools and techniques to significantly improve breathing habits.
• Steve's nomadic lifestyle and how he manages to carry everything in his 45 litre back pack.
• The key contributors to Steve's business success and how he responds to business challenges.
• How to make progress using just body weight exercises, how to overcome sticking points and how to repair an injury to a rotator cuff.
• How to cultivate better movement patterns, and optimise diet and training for fat loss and hypertrophy.
• The importance of coming to terms with genetic limitations and the truth about the use of drugs in show business, sport and the media to create impressive physiques.
• How to prevent overtraining and how training expands consciousness.

Contact Steve through maxwellsc.com or tweet him @SteveMaxwellSC.

These episodes are brought to you by Hituni.com, providers of the best online courses in high intensity training that come highly recommended by Dr Doug McGuff and Discover Strength CEO, Luke Carlson. Course contributors include world class exercise experts like Drew Baye, Ellington Darden and Skyler Tanner. There are courses for both trainers and trainees. So even if you're not a trainer but someone who practices HIT, this course can help you figure out how to improve your progress and get best results. Check out Hituni.com, add the course you want to your shopping cart and enter the coupon code 'CW10' to get 10% off your purchase!

For all the show notes and resources click here

Andy Magness is a husband, father, recreational philosopher, occasional adventurer, part-time athlete, race director, youth philanthropist, and author.

Andy is a rock climber turned ultra endurance fanatic and pushes his mind and body to it's limits. I don't think he'll mind me saying that I think he's borderline crazy as illustrated and reinforced by his impressive Race Resume.

To prepare for this podcast, I set aside some time to read through his website and resources. I was so impressed with his Ultra Mental Book that I devoured it one sitting. I thought it was beautifully written, funny, authentic and very practical.

Andy has an MA in physics, and due to a growing list of responsibilities, he decided to put his scientific brain to work to figure out how he could continue to participate in adventure races whilst significantly reducing his training volume. Andy stumbled across HIIT (high intensity interval training) and found that he could train for 1-3 hours a week (typically just 1 hour a week!) and reduce his risk of injury, improve his performance and make more time for his other responsibilities and past times.

Andy's story and race performances are a powerful testimony for the efficacy of high intensity training and how it can be applied to prevent injury, increase training efficiency, and get better results. It's refreshing to hear about the productive application of HIT outside the world of body building. Andy's work has shown that appropriate physical conditioning (like HIT or HIIT) can serve as the foundational training program for many athletic pursuits.

We cover A LOT, including:

• How Andy went from training 15+ hours to 1 hour per week and improved his performance.
• What 20% of mental exercises Andy uses for maximum benefit.
• Is the will power needed for ultra endurance races hard wired or can it be learned?
• The importance of training specificity to the actual competition.
• How to train your cardiovascular system without putting in 10, 20, 30 training hours per week.
• How to significantly reduce the risk of injury when training for ultra endurance events/any competition.
• The different diets recommended for ultra endurance.
• The hardest event and experience that Andy has ever been through (including a near death experience that gave him a perspective that would serve him for years to come).
• The best way to prepare for a 12 km obstacle race for optimal performance.

This episode is sponsored by Hituni.com, providers of the best online courses in high intensity training. Whether you want to take their Full Personal Trainer Course or DIY HIT for Health Course, simply add the course you want to your shopping cart and enter the coupon code 'CW10' to get 10% off your purchase!

To see the Episode Show Notes, Books, and other Resources, Click Here

Skyler Tanner (@SkylerTanner) returns to the podcast due to popular demand.

He is an Exercise Physiologist turned analytics professional, and has been a fitness and nutrition coach for more than 15 years. He's also lectured at the Ancestral Health Symposium 2011, The 21 Convention, and Paleo FX. Skyler's talk Strength Training and the Biomarkers of Aging has been featured on Peak Fitness by Dr. Mercola.

In this interview, Skyler expands on some of his answers in Skyler Tanner – Exercise Science in the Real World in relation to muscular and nervous system recovery. He also answers the questions that you, the listeners, submitted.

This episode is sponsored by Hituni.com, providers of the best online courses in high intensity training. Whether you want to take their Full Personal Trainer Course or DIY HIT for Health course, simply add the course you want to your shopping cart and enter the coupon code CW10 to get 10% off your purchase!

For all the show notes and resources - go here.

John Little's resume is prolific. Alongside Dr Doug McGuff, he is the co-author of Body By Science and author of Max Contraction Training (to name a couple) and is considered to be one of the world's foremost authorities on Bruce Lee, his training methods, and philosophies. John is the only person authorised to review the entirety of Lee's personal notes, sketches, and reading annotations and to edit books on his behalf. Some of his notable works include The Warrior Within: The Philosophies of Bruce Lee and The Art of Expressing the Human Body.

Body By Science was a very pivotal book in my health and fitness journey and it was a real honour to have John on the show. He was a very humble guest and gave me a unique perspective on multiple aspects of high intensity training and health and fitness in general.

A recurring theme in this interview is the health and fitness industry and its relentless drive to leverage mass media to manufacture the desire for people to be muscular, ripped, and attractive. It does this because it wants to continue to profit, and after all, as John said in this interview, it's hard to turn a dollar on being well hydrated and having good genetics.

"Why is our existence defined by how big someone's arm is?" - John Little

In the pursuit of bigger muscles, it's easy to forget the bigger picture, and that is the vast number of benefits stimulated by effective exercise. In this interview, John and I discuss this philosophical problem and the biological laws that govern it, Bruce Lee's influence, training protocols, and the wisdom shared by body building legend, Mike Mentzer.

For the show notes, books, and resources, click here.

Steve Maxwell was the first man to teach kettlebell classes in the US, trains professional athletes from the Phillies, Dodgers, and Eagles, and was the first american to earn a black belt in Brazilian Jiu-Jitsu from Relson Gracie. Steve holds a Masters Degree in Exercise Science, owned and operated Maxercise Gym in Philadelphia for 16 years, and is a huge advocate of HIT as part of a comprehensive exercise regimen.

At 62, Steve is a physical specimen, and is a testament to how the human body can look, feel, and function in later life. Steve has learnt from some of the greatest health and fitness pioneers of the last century. He's been mentored by Dr Ellington Darden, Ken Hutchins, Arthur Jones, and Mike Mentzer.

Steve Maxwell is remarkable; he is a homeless and wondering nomad who carries everything he needs in a modest back pack whilst he travels the globe sharing his health and fitness wisdom. Ever since I saw Steve on London Real, he's been a big inspiration to me, and I hope he can be the same for you.

Get ready for some serious wisdom on exercise and nutrition!

This episode is sponsored by Hituni.com, providers of the best online courses in high intensity training. Whether you want to take their Full Personal Trainer Course or DIY HIT for Health Course, simply add the course you want to your shopping cart and enter the coupon code CW10 to get 10% off your purchase!

For all the show notes and resources, please go to http://www.15minutecorporatewarrior.com/pioneers/steve-maxwell/

James Steele PhD is a lecturer in Applied Sport Science at Southampton Solent University in the UK. He's helped publish some game-changing studies on exercise (see resources), and is well known for his talk titled 'There Is No Such Thing As Cardio' which he presented at The 21 Convention. James is one of the UK's finest experts on exercise, and is a keen participant in HIT. This was his second appearance on the Corporate Warrior podcast (click here for his first interview), and he did an excellent job building on our first discussion. In this interview, we talk about training to momentary muscular failure vs sub-maximal failure, the amount of recovery people really need between HIT workouts, the benefits of a fasted workout, his views on X-Force machines, how to rehab/rehab effectively, how to prevent chronic back pain, and much more. James also provides an in-depth description of his own A/B routine and training frequency. This episode is sponsored by Hituni.com, providers of the best online courses in high intensity training. Whether you want to take their Full Personal Trainer Course or DIY HIT for Health Course, simply add the course you want to your shopping cart and enter the coupon code CW10 to get 10% off your purchase! For the Show Notes, Resources, and other interviews - Click Here.

Roger Schwab founded Main Line Health & Fitness (MLHF), a HIT facility based in Philadelphia, and is often quoted as being one of the finest fitness experts in the US. Roger is a best-selling author, the first strength and conditioning coach at Pennsylvania State University, and was the former international federation of body builders head judge between 1977-82 judging 5 Mr & Ms. Olympia contests.

Having been a head judge during Arnold Schwarzenegger's Mr Olympia reign, Roger is no spring chicken. Boasting a muscular physique and maintaining ~10% body fat year-round, Roger is a testament to the health benefits of properly performed high intensity strength training.

Roger had a vey close relationship with HIT legend Arthur Jones. We dig into some of Roger's fondest memories of Arthur, his attitude towards life and his impact on exercise today. We talk about Roger's HIT protocols at MLHF, how he got into HIT, and how he helps his clients get maximum results.

For all the show notes, books, and resources go to: http://www.15minutecorporatewarrior.com/pioneers/roger-schwab/

This episode is sponsored by Hituni.com, providers of the best online courses in high intensity training. Whether you want to take their Full Personal Trainer Course or DIY HIT for Health course, simply add the course you want to your shopping cart and enter the coupon code CW10 to get 10% off your purchase!

I was super stoked to have Ben Greenfield on the Corporate Warrior podcast. I've been listening to his podcast Ben Greenfield Fitness (one of the top podcasts on health in iTunes) for some time, and it's kind of a dream come true to get him on my show.

Ben is a New York Times Bestselling author with his book Beyond Training, an ex-body builder and Ironman triathlete. In 2008 Ben was nominated by NSCA as America's top personal trainer, and in 2013 and 2014, Ben was voted as one of the top 100 most influential individuals in health and fitness.

To be honest, I am just scratching the surface. I could dedicate a single blog post to Ben's bio and it would be a good word count! Needless to say, this man hustles and walks the walk.

In this episode, I challenge Ben on his exercise regimen, and in particular, his strength training. We discuss the pros and cons of high intensity strength training, diet, and Ben's fitness regime.

This episode is sponsored by Hituni.com, providers of the best online courses in high intensity training. Whether you want to take their Full Personal Trainer Course or DIY HIT for Health course, simply add the course you want to your shopping cart and enter the coupon code CW10 to get 10% off your purchase!

For the Show Notes and other Resources go to http://www.15minutecorporatewarrior.com/pioneers/ben-greenfield-becoming-superhuman/