High Intensity Business

Health and fitness expert, and former elite endurance athlete, Mark Sisson (@Mark_Sisson) is the bestselling author of The Primal Blueprint and one of the leading voices of the Evolutionary Health Movement. His blog, MarksDailyApple.com (over 1m visits per month), has paved the way for Primal enthusiasts to challenge conventional wisdom's diet and exercise principles and take personal responsibility for their health and well-being. Mark's efforts to promote primal living extend to a line of nutritional supplements, a book publishing company, a Primal Kitchen line with healthy mayonnaise, salad dressing, meal replacement and energy bar, and a healthy functional foods, and a burgeoning Primal Kitchen fast casual restaurant chain.

Mark is a former elite endurance athlete, with a 2:18 marathon and a 4th place Hawaii Ironman finish. His new book Primal Endurance applies the primal eating and lifestyle principles to the challenge of endurance training—helping athletes overcome the common conditions of burnout and carbohydrate dependency.

I've been a big Mark Sisson fan for a long time. I was looking forward to having Mark on the podcast for a long while, and he did not let me down. This one is packed with health, fitness, lifestyle and business strategies and tactics. We cover:

• How Mark builds muscle quickly.
• Exactly how sprints combined with a moderate/high-fat diet and low-level aerobic activity cut you up.
• Mark's thought on legumes, sour cream and white rice.
• How to eliminate the infamous "muffin-top".
• Mark's life and business productivity hacks.
• And much more!

Show notes and links for this episode can be found at www.15minutecorporatewarrior.com/podcast/mark-sisson/

This episode is brought to you by Hituni.com, providers of the best online courses in high intensity training that come highly recommended by Dr Doug McGuff and Discover Strength CEO, Luke Carlson. Course contributors include world class exercise experts like Drew Baye, Ellington Darden and Skyler Tanner. There are courses for both trainers and trainees. So even if you're not a trainer but someone who practices HIT, this course can help you figure out how to improve your progress and get best results. Check out Hituni.com, add the course you want to your shopping cart and enter the coupon code 'CW10' to get 10% off your purchase!

Simon Shawcross (Simon[@]hituni.com) is the Founder and a Director of HITuni.com, the leading provider of online education in High Intensity Training and certification courses in HIT for personal trainers and those wanting to become personal trainers.

As a Master Personal Trainer himself, specialising in High Intensity Training, Simon has the wealth of sixteen years experience working in the field and he has personally supervised over 20,000 client workouts. Prior to entering the world of fitness and personal training, Simon achieved a BA Honours in Business Administration Management and Marketing Management at Oxford Brookes University.

As a public speaker and presenter on topics relating to peak mental and physical performance, Simon has helped organisations in the corporate world and individuals achieve their peak performance, wellbeing and health goals.

Simon's fascination with the impact that food has on the human body led to a continuing exploration of the field of nutrition as well as exercise resulting in Simon co-authoring nutrition book The ONE Diet. He was also the Fitness Editor of Reflective Image magazine and has written regular fitness columns for two local London newspapers. Simon's current written work is regularly released online at HITuni.com/blog and through the HITuni courses.

To listen to my first interview with Simon, click here.

While we do touch on exercise and nutrition, I deliberately focus on stress management, productivity, goal setting and business in this interview. Having met Simon several times, he is a focused entrepreneur who is successful at balancing fitness, stress management and a social life with massive creative output. This is not typical with most entrepreneurs that I have come to know, who grind day and night and, in most cases, pay little attention to long term health, a social life, or other creative pursuits, etc.

This episode is brought to you by Hituni.com, providers of the best online courses in high intensity training that come highly recommended by Dr Doug McGuff and Discover Strength CEO, Luke Carlson. Course contributors include world class exercise experts like Drew Baye, Ellington Darden and Skyler Tanner. There are courses for both trainers and trainees. So even if you're not a trainer but someone who practices HIT, this course can help you figure out how to improve your progress and get best results. Check out Hituni.com, add the course you want to your shopping cart and enter the coupon code 'CW10' to get 10% off your purchase!

Click here for the show notes and resources.

Luke Carlson (Luke[@]discoverstrength.com) is the founder and CEO of Discover Strength based in Minneapolis, Minnesota. Discover Strength's personal training facilities are among the highest volume/revenue training facilities in the U.S. Luke speaks around the world on the topics of evidence-based exercise and the fundamentals of building successful fitness businesses. He is the co-author of two books and a contributing author to magazines including Runners World and Running Times and he has co-authored multiple scientific journal articles on the topics of resistance exercise.

Luke is an American College of Sports Medicine Certified Exercise Physiologist, Cancer Exercise Specialist and has a BS and MS in Kinesiology from the University of Minnesota. Luke has spoken on his approach to business and leadership to audiences in a variety of industries across the globe. He has been a featured speaker at FILEX Australia, TaiSPO in Taiwan, the Annual IHRSA Convention, the IHRSA European Congress, the IHRSA Institute for Health Club Executives, the Fitness Leaders Summit, Mindbody BOLD, and the Vistage Executive Summit.

You can hear my first interview with Luke here.

Please note that due to some internet issues in my area, the audio quality is fairly poor at the beginning. We switch from video to audio only at 10:23 and the audio is excellent from then on.

During this conversation, Luke describes the agenda for the 6th Annual Resistance Exercise Conference (formerly HIT Resurgence Conference)

It's taking place on the 1st and 2nd April in Minneapolis at the Commons Hotel. The conference features 5 Keynote Presentations; multiple "TED Talk" style, 15 minute presentations; hands on training demos; a speaker roundtable, and an early morning workout. Speakers include a mix of strength coaches, researchers, and practitioners including strength/hypertrophy researchers Dr. James Steele and James Fisher (both at Southampton Solent University in the United Kingdom), Dr. Teresa Liu-Ambrose from University of British Colombia, and Mike Rehfeldt, basketball strength and conditioning coach at the University of Cincinnati.

After a few requests, I decided to create a transcription eBook. The eBook contains the first 14 Corporate Warrior interviews (Dr Doug McGuff, Ben Greenfield, Drew Baye, Skyler Tanner, Dr James Steele, Bill DeSimone etc). It's over 130,000 words and allows you to zero in on your specific interests. It's a beast.

Just like the podcast, this eBook is packed with wisdom on how to build muscle, burn fat, boost vitality, improve sleep, reduce stress, improve productivity, and even start/grow a business, etc.

It's available for only $25 US / £17.67.

If you would like a copy, please email me your interest to info[@]15minutecorporatewarrior.com (ignore the brackets around the '@', that's just to prevent bots from spamming me).

This episode is brought to you by Hituni.com, providers of the best online courses in high intensity training that come highly recommended by Dr Doug McGuff and Discover Strength CEO, Luke Carlson. Course contributors include world class exercise experts like Drew Baye, Ellington Darden and Skyler Tanner. There are courses for both trainers and trainees. So even if you're not a trainer but someone who practices HIT, this course can help you figure out how to improve your progress and get best results. Check out Hituni.com, add the course you want to your shopping cart and enter the coupon code 'CW10' to get 10% off your purchase!

Click here to see the show notes, and resources

After the high level of interest in his first interview, David Landau joins me on the podcast for a second time.

David Landau has been an exercise practitioner for 37 years. He is a highly respected HIT trainer and rubs shoulders with many of the world's greatest exercise thinkers, body builders and old-time strong men.

David runs his personal training business, Advanced Exercise in Florida. Contact David on Exarchives [@] aol [dot] com.

In part, this podcast is a response to the large amount of criticism David received for some of his remarks in the first interview. This was also a chance for me to probe his controversial riddles on Bodybyscience.net for further clarity on his approach to exercise.

The most valuable content in this episode includes:

• The difference between stimulating and annihilating the muscles.
• The importance of calories in relation to muscular growth.
• A deep insight into how David motivates his clients and runs his business.

This episode is brought to you by Hituni.com, providers of the best online courses in high intensity training that come highly recommended by Dr Doug McGuff and Discover Strength CEO, Luke Carlson. Course contributors include world class exercise experts like Drew Baye, Ellington Darden and Skyler Tanner. There are courses for both trainers and trainees. So even if you're not a trainer but someone who practices HIT, this course can help you figure out how to improve your progress and get best results. Check out Hituni.com, add the course you want to your shopping cart and enter the coupon code 'CW10' to get 10% off your purchase!

Click here for the show notes and links

It's the moment you have been waiting for ... Bill DeSimone returns to Corporate Warrior, opening up a series of great podcasts for 2016. Bill DeSimone is a personal trainer and presenter known for his joint-friendly, biomechanics-based approach to fitness. He is an ACE-Certified Health Coach and Orthopaedic Exercise Specialist, with his own studio in central New Jersey.

When some of the top exercise experts in the world want to brush up on biomechanics and exercise selection, Bill is often their first port of call.

You may know him from his manuals, Moment Arm Exercise, and Congruent Exercise, and from his talks and videos. He has presented for Luke Carlson's HIT Resurgence conferences, Anthony Johnson's 21 Conventions, seminars for Adam Zickerman, Bo Railey, and other studios. In the fall of 2015, both a one hour roundtable discussion between Bill, Skyler Tanner, and Dr. Doug McGuff, and Bill's full talk on Joint-Friendly Fitness were posted to YouTube courtesy of Anthony Johnson. In December 2015, Bill posted all his Moment Arm Exercise videos to his Congruent Exercise Facebook page and made Moment Arm Exercise available as a PDF. The best place to follow Bill for excerpts, links, and updates on his latest projects is the Congruent Exercise Facebook page.

If you haven't already, please take a moment to buy a PDF of the Moment Arm Exercise Manual now. Send $10 via Paypal to [email protected]. This is not affiliated. Whilst its not essential, I encourage you to buy this book and read it to understand a lot of the terminology used in this interview.

This interview was epic ... we cover:

• Exercise selection based on congruent movement for maximum effectiveness and minimal risk.
• How to exercise effectively at home and with almost nothing at all.
• Bill's view on the exercise industry today.
• How to apply congruent exercise into an endurance context.
• What Bill has changed his mind about in the last year about health and fitness.
• And much, much more!

This episode is brought to you by Hituni.com, providers of the best online courses in high intensity training that come highly recommended by Dr Doug McGuff and Discover Strength CEO, Luke Carlson. Course contributors include world class exercise experts like Drew Baye, Ellington Darden and Skyler Tanner. There are courses for both trainers and trainees. So even if you're not a trainer but someone who practices HIT, this course can help you figure out how to improve your progress and get best results. Check out Hituni.com, add the course you want to your shopping cart and enter the coupon code 'CW10' to get 10% off your purchase!

CLICK HERE FOR ALL THE RESOURCES AND SHOW NOTES

"All we know is still infinitely less than all that remains unknown." - William Harvey

I enjoyed my first interview with James so much that I asked him to join me for a second time. You can email James on [email protected].

James (MSc Exercise Physiology) is the Course Leader for BSc (HONS) Fitness and Personal Training at Southampton Solent University. James has worked with world class professional athletes and he's contributed a large number of research publications to the exercise domain.

In this interview, we discuss:

• If there is any point to training smaller muscle groups like grip.
• How the Pareto Law Principle applies to strength training.
• The potential down sides to a Big 5 and abbreviated workouts
• The benefits of strength training for joint, ligament and tendon health.
• And much more.

This episode is brought to you by Hituni.com, providers of the best online courses in high intensity training that come highly recommended by Dr Doug McGuff and Discover Strength CEO, Luke Carlson. Course contributors include world class exercise experts like Drew Baye, Ellington Darden and Skyler Tanner. There are courses for both trainers and trainees. So even if you're not a trainer but someone who practices HIT, this course can help you figure out how to improve your progress and get best results. Check out Hituni.com, add the course you want to your shopping cart and enter the coupon code 'CW10' to get 10% off your purchase!

CLICK HERE FOR THE SHOW NOTES

Keith Norris (@KeithNorris) is a renown strength and conditioning coach and a serial entrepreneur involved in five successful businesses: Efficient Exercise, ARXFit, ID Life, Paleo f(x) and Ancestral Momentum (Theory to Practice).

Keith has been on the podcast before to talk about exercise and nutrition. On this occasion, we talk about business. It may come as no surprise that business is another big interest of mine. I have decided to expand the Corporate Warrior agenda to include business content, and other content (TBD), in the future. But don't worry, I will still bring on amazing guests to talk about health, fitness (particularly HIT) and nutrition.

What really astounds me about Keith, is his ability to run 5 successful businesses while making sure he exercises regularly and gets 8 to 9 hours of sleep per night (on most occasions). I don't know many full time employees, let alone serial entrepreneurs, who exercise just once per week or get more than 5 hours of sleep per night.

Keith largely attributes his success in business and well-being to his time management skills and focus on amplifying his strengths. In this podcast you will learn why you should focus on your strengths, and how to manage your time for maximum output, and much more...

This episode is brought to you by Hituni.com, providers of the best online courses in high intensity training that come highly recommended by Dr Doug McGuff and Discover Strength CEO, Luke Carlson. Course contributors include world class exercise experts like Drew Baye, Ellington Darden and Skyler Tanner. There are courses for both trainers and trainees. So even if you're not a trainer but someone who practices HIT, this course can help you figure out how to improve your progress and get best results. Check out Hituni.com, add the course you want to your shopping cart and enter the coupon code 'CW10' to get 10% off your purchase!

Click here for the show notes

Fred (fhahn [@] seriousstrength.com) has been involved in exercise ever since he became a member of The Charles Atlas Club when he was 10 years old. He began training clients in the early 1980s at several of NYC's leading health clubs, including the Equinox and New York Health and Racquet Club.

Fred is the owner of Serious Strength, a Slow Burn personal training and rehabilitative exercise center in NYC. Along with moms, dads, grandparents, and kids, his clients include top CEOs, celebrities, bestselling authors, journalists, and TV personalities.

Fred, alongside Drs Michael and Mary Dan Eades, is the co-author of the New York Times best selling book The Slow Burn Fitness Revolution: The Slow Motion Exercise That Will Change Your Body in 30 Minutes a Week. It is currently in its ninth printing and is one of the best selling fitness books in Random House history.

Fred's latest book Strong Kids, Healthy Kids: The Revolutionary Program for Increasing Your Child's Fitness in 30 Minutes a Week teaches parents and their children how to lift weights safely and eat healthfully by following a low sugar/paleo eating plan.

Fred has appeared on NBC, CNN, WABC and he's been interviewed by the New York Times and Washington Post.

You can find out more about Fred and Serious Strength here:

• FaceBook: Serious Strength Personal Trainin Montclair
• FaceBook: Serious Strength Personal Training New York

This was a really interesting conversation and you should definitely tune in to this one if you want to learn:

• How an ectomorph can strength train for best results.
• The benefits of a high-fat diet for health, hypertrophy and productivity.
• How to motivate children to want to train every week.
• How to start a HIT business and charge premium fees.

This episode is brought to you by Hituni.com, providers of the best online courses in high intensity training that come highly recommended by Dr Doug McGuff and Discover Strength CEO, Luke Carlson. Course contributors include world class exercise experts like Drew Baye, Ellington Darden and Skyler Tanner. There are courses for both trainers and trainees. So even if you're not a trainer but someone who practices HIT, this course can help you figure out how to improve your progress and get best results. Check out Hituni.com, add the course you want to your shopping cart and enter the coupon code 'CW10' to get 10% off your purchase!

Click here for all the show notes, books and resources.

Adam Zickerman is a New York Times Best Selling Author with his book, Power of 10: The Once-A-Week Slow Motion Fitness Revolution. He is the CEO and Founder of InForm Fitness Studios, providing high intensity strength training personal training throughout seven facilities across the US.

Adam holds an undergraduate degree in biochemistry from Binghamton University, and was certified in 1995 as a personal trainer with the American College of Sports Medicine (ACSM).

He also studied under Ken Hutchins, the architect of slow-cadence strength training, for his level 1, 2 and Master SuperSlow® certifications.

Self-taught in equipment design, biomechanics and exercise physiology, Adam has written a comprehensive trainer certification course, for qualified applicants, on the principles of high intensity training and the Power of 10 methodology.

Adam and I get into some really interesting concepts in this interview. We kick off with how Adam got into HIT and what he learned from his mentors, Ken Liestner and Ken Hutchins. We talk about the value of thinking scientifically followed by Adam's answers to some of yours and my own questions related to HIT.

Towards the end of the interview, Adam reveals his business strategy that caused his business to become highly successful and help him become a NYT best selling author. Don't miss out!

This episode is brought to you by Hituni.com, providers of the best online courses in high intensity training that come highly recommended by Dr Doug McGuff and Discover Strength CEO, Luke Carlson. Course contributors include world class exercise experts like Drew Baye, Ellington Darden and Skyler Tanner. There are courses for both trainers and trainees. So even if you're not a trainer but someone who practices HIT, this course can help you figure out how to improve your progress and get best results. Check out Hituni.com, add the course you want to your shopping cart and enter the coupon code 'CW10' to get 10% off your purchase!

Click here for the show notes and links.

Dr Doug McGuff (@DougMcGuff / Instagram: ultimate_exercise_) is widely considered the foremost expert in exercise on the planet today. Doug practices full-time emergency medicine with Blue Ridge Emergency Physicians and owns, Ultimate Exercise, where he and his instructors continue to explore the limits of exercise through their personal training of clients. Doug regularly posts his exercise findings and experiences on his blog, BodyByScience.net and provides consultancy and other products and services on DrMcGuff.com.

Doug's popularity exploded with the release of his ground-breaking book, Body By Science, which he published with John Little. More recently, Doug, alongside Dr Robert P. Murphy, published The Primal Prescription: Surviving The "Sick Care" Sinkhole. This book is an expose on medical care, shows you how to get the best care when you really need it, and is a prescription for wellness, longevity and personal accountability.

This episode is brought to you by Hituni.com, providers of the best online courses in high intensity training that come highly recommended by Dr Doug McGuff and Discover Strength CEO, Luke Carlson. Course contributors include world class exercise experts like Drew Baye, Ellington Darden and Skyler Tanner. There are courses for both trainers and trainees. So even if you're not a trainer but someone who practices HIT, this course can help you figure out how to improve your progress and get best results. Check out Hituni.com, add the course you want to your shopping cart and enter the coupon code 'CW10' to get 10% off your purchase!

Click Here for the Show Notes