Homeward: The Sovereign Business Podcast

Do you know why that dream of yours has chosen to call out to Y-O-U?

Because you were meant to bring it to life.

It's easy for us to get caught up in the whirlwind of our lives and tuck away the things that call to us- but we end up suffering as a result of it.

In today's Focus Friday, I share with you the 3 reasons you need to pursue your dreams… and why there is no better moment than this one to begin.

In this episode:

• 3 Reasons why you need to pursue your dream right now [ 0:40 ]

• My own dream, and how it has come to fruition in my own life [ 1:57 ]

• Reason #1: Your health [ 4:51 ]

• Reason #2: Relationships [ 6:34 ]

• Reason #3: Abundance [ 8:39 ]

Soul Shifting Quotes:

• "The dream that is put in us can either be expressed, or depressed."

• "There is no greater abundance than health; health equals the ultimate wealth."

• "Your health, your relationships and your money are being impacted because you're not deciding to walk on the path of your dream."

• "When we learning how to see through our own lens, that is the place where we can see more clearly than ever."

Links Mentioned:

• Grab your FREE training, How to Call in Your Tribe + Create Content that Converts

Tag me in your big shifts + takeaways: @amberlilyestrom

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Have you ever wondered how to utilize both sides of your brain? Building a brand requires both logic… AND creativity to thrive online.

Today's guest, Myrna Daramy has been called different things by many people (a not-so-secret SEO weapon, website whisperer, Digital Media expert, Tech PR girl, technology genius). Myrna's gift gift is found in her unique and completely individual perspective on all things tech- her architectural and technology management background has afforded Myrna to have a systematic, technical, and organized mentality with equal parts creativity, intuition, and out-of-the-box thinking. In this episode, Myrna and I talk all things from mindset to how to tap in to and utilize both our left and right brains. Myrna self identifies as a mezzohead; embracing both her logical and creative sides to use her powers and influence the world.

Stay tuned for top tips on how to optimize our brands for Google. Plus, Myrna tells us why you need a website even if you thrive on Etsy + not wasting $$ on paid advertising. In This Episode:

• Today's guest, Myrna Daramy [ 3:55 ]

• Women of color in architecture [ 07:10 ]

• Escaping the shadows of our siblings [ 11:20 ]

• Overachieving + aligning ourselves [ 15:10 ]

• DMO = Digital Media Optimization [ 19:15 ]

• How to optimize our brands for Google [ 23:15 ]

• Myrna's 1:1 digital blueprint session [ 26:40 ]

• Clients compete with each other for a top spot on Google [ 28:10 ]

• Your website is like your home [ 30:30 ]

• Paid advertising is unnecessary [ 32:10 ]

• Quick-fire questions [ 40:10 ]

Soul Shifting Quotes:

• "My 50% is someone else's average 110%."

• "Getting into the weeds of what someone's digital presence looks like is pretty personal."

• "Aligning my spirit and where my mindset is going means harnessing and honing in on my superpower."

• "If Instagram is your thing; hone in on being consistent with two or three strategies."

• "Google yourself and see what comes up."

• "Search engines don't see the pretty; they see all the ugly stuff on the backside."

• "Search is a part of our everyday lives."

• "Having a website may not be essential for your business, but having a home so you can steer is always a better way to go."

Links Mentioned:

• Grab your FREE training, How to Call in Your Tribe + Create Content that Converts

• Are you ready for the event of the year?! Purchase your ticket to the Ignite Your Soul Summit!

• Have you checked out any of these epic reads yet?

Becoming by Michelle Obama

Profit First by Mike Michalowicz

Almost Everything by Anne Lamott

Seven Thousand Ways to Listen by Mark Nepo

Learn more about Myrna at www.myrandaramy.com and be sure to follow her in Instagram: @myrnapdaramy

Tag me in your big shifts + takeaways: @amberlilyestrom

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One of the most common reason we hear from potential clients who make the decision NOT to move forward in investing in themselves is because of a loved one.

This reasoning is so common, I can't help but roll my eyes. And I say this not to be insensitive, but to bring AWARENESS to a newfound perspective. The dreams we are being called to pursue are not there by accident…they are the taps from the deepest parts of ourselves to step in to our own greatness.

When we do this, the life-changing bi-product impacts the people we love the most, even those who are gripped by fear and voice their concerns when we are ready to take big leaps in our lives.

In this episode, I share what happened when my biggest dreams came true and how those results dramatically impacted my family in a life-altering way.

I also delve in to the ways I've built my belief in myself and learned how to create space to not only invest in myself, but to do so with excitement and joy (the complete opposite of fear).

If you are ready to make a big leap, yourself, and are struggling with resistance and, perhaps, are finding yourself blaming your beloveds for why you can't take the next step. This episode is for you.

In today's Focus Friday, I invite each of us to visualize our dreams and examine the resistance that's pulling us away from them.

It doesn't matter how much money we have or how many people follow us; it will never make us feel as worthy as our confidence in ourselves can. It is my hope that by the end of this episode, you will remember why it is that sweet dream of yours is in your heart to begin with, and you will be able to envision what is possible for you when it finally does (because it will) come to life.

In This Episode:

• The final stretch of my home improvement project [ 2:30 ]

• Visualize our dreams + examine the resistance [ 4:20 ]

• What brings us to our knees? Open the doorway… [ 8:00 ]

Soul Shifting Quotes:

• "Whatever resistance is coming up and meeting you in the midst of that dreaming, I want you to recognize how connected it all is."

• "We are being invited to detach from all the extraneous external things that we have told ourselves a story about."

• "Remembering why I want my dreams in the first place- It's always and forever about how the achievement is going to make me feel."

• "Dreams are here to remind us of who we really are and make us feel more alive."

• "If the dream is in you, it's for you."

Links Mentioned:

• Top Knots Coworking Space

• Nichole Nordeman – The Unmaking

• Grab your FREE training, How to Call in Your Tribe + Create Content that Converts

Tag me in your big shifts + takeaways: @amberlilyestrom

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The journey of overcoming adversity is one of the greatest stories of all time. There is nothing more inspiring than when you hear the testimony of someone who seems to have had all of the cards stacked against them, overcome their circumstances and thrive.

Today's guest, Candy Valentino has one of those stories. And it will move you to tears.

Candy is a self-made millionaire (she started her first business at 19), an author, an entrepreneur, a certified High Performance coach and the volunteer CEO and founder of Animal Friends Sanctuary; a non profit vegan animal shelter that saves abused and neglected animals and reaches out to underprivileged youth.

Did I mention that she's one of the most considerate people I've ever met?

I am beyond inspired by this fierce and beautiful woman on the podcast today. Sisters, if you want to know how to turn your trials into your triumphs, and how to rise up to meet yourself on this magical journey, today's episode was meant for you.

• How to use your life circumstances to thrive and grow

• The mindset that's necessary for significant personal growth and entrepreneurial success

• How to live a life and do the work that's aligned with your values

• How to make peace with money

• What to do with people in your life who don't lift you up

• WHAT MOTIVATED YOU TO BEGIN YOUR OWN BUSINESS AT SUCH A YOUNG AGE

• How did you separate from what other people's perceptions for your life were and what you truly wanted?

• What do you do when you have resistance to moving forward?

• What does it feel like to like a life that's aligned with your values?

• How did you break through a poverty conscious mindset?

• "You just listen to that fire that's inside of you and not be willing to surrender it because of somebody else."

• "I refuse to allow someone else's definition of me to be my definition of me."

• "If you can't fill yourself up emotionally, you're constantly going to be looking for something else to do it."

• "People get worried about the million steps ahead, so they don't take the first one."

• "I just truly, recklessly believed that I could do it."

• "I'm not going to let somebody silence my voice just because they have a problem with the way I say it."

Find out more about Candy Valentino on Instagram and Facebook, or at her website www.candyvalentino.com

Have you ever felt overwhelmed by your list of things to do for the day? If I told you that you could get rid of that feeling… and still get MORE done, would you do it? Today's guest, Tonya Dalton is a productivity expert and speaker who believes that too many women feel overwhelmed with everything they have to do each day. Her massively successful company, inkWELL Press ® is a company centered around productivity tools, training and education. Tonya's messages about business management, productivity, and the pursuit of passion have impacted thousands and inspired her to launch her podcast, Productivity Paradox, and her online productivity course, The liveWELL Method™. In this episode, Tonya and I dive in to honoring our productivity, spending less time on what drains our energy, and more time what matters most. In This Episode:

• Today's guest, Tonya Dalton [ 4:50 ]

• Put something forth into the world to benefit others + fulfill ourselves [ 6:40 ]

• Tonya's 3 main passions [ 8:45 ]

• Dig in + work to grow and move forward [ 12:00 ]

• Overwhelmed means not knowing where to start [ 15:30 ]

• I never want to use the word busy again [ 20:15 ]

• Tips for relaxation [ 24:25 ]

• Focus time + avoiding the digital drain [ 31:00 ]

• Give intentional time to the people we want to receive it [ 37:50 ]

• Shut off your business for the day to focus on relationships [ 40:00 ]

• inkWELL Press products [ 42:00 ]

• Gifting planners to teachers [ 48:30 ]

Soul Shifting Quotes:

• "I had to gift myself space + time to dive into what is my purpose, mission, vision, and core values."

• "I started my first business back in 2009 with fifty dollars."

• "Productivity is not about doing more. Productivity is about doing what matters most."

• "We want to save room for things that we really want!"

• "Women tend to be givers; always thinking about what we can give to our spouses, kids, strangers on the street. We forget to give to ourselves."

• "If you could do anything for twenty minutes, what would you do?"

Links Mentioned:

• Purchase your ticket to the 2019 Ignite Your Soul Summit!

• Grab your FREE training, How to Call in Your Tribe + Create Content that Converts

Learn more about Tonya + inkWELL Press at: www.inkwellpress.com and be sure to follow her on Instagram: @inkwellpress + @tonyadalton_

Tag me in your big shifts + takeaways: @amberlilyestrom

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In today's Focus Friday, I remind everyone how doing the best we can is always going to be ENOUGH.

Our caring and tending to others can often take the lead in our own equation of love + worthiness. However, the most crucial part of the equation is YOU.

So this year, let's take the opportunity to give to ourselves + recognize we cannot entirely give to others if we aren't remembering to first give to ourselves.

In This Episode:

• We are doing the best we can at this moment [ 3:30 ]

• Gift the love you give to others, but never forget about yourself [ 5:40 ]

• There's nothing wrong with you [ 10:15 ]

Soul Shifting Quotes:

• "We are rising up and raising our vibration intentionally with joy + gratitude."

• "Give the love you so freely gift to others to yourself."

• "We have the opportunity to discover our own reflection."

• "You get to decide what no longer works for you."

• "Reverence for self is a reflection for the world in which we live in."

Links Mentioned:

• Grab your FREE training, How to Call in Your Tribe + Create Content that Converts

• If you're in the NH Seacoast area, check out AG Fitness!

Tag me in your big shifts + takeaways: @amberlilyestrom

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Today's guest, Kathy Romero, is the Founder and Lead Planner of Kathy Romero Weddings and Events. With over 20 years of experience in the event world, Kathy has planned and overseen some of the most elaborate installations, weddings, corporate events and social galas for a client list that includes celebrities, business tycoons, socialites, and royal families. She is the former CEO and Head Planner for Preston Bailey Designs where she worked with Preston on some of his most notable projects since 2012. For Kathy, there is no sweeter and higher title than that of a mother and wife. She understands that this incredible journey has been much more gratifying because of the love she shares with her family. This remarkable bond continually inspires her to do more, be more, live more, but above all give more. Kathy shares her divine genius in planning epic events, picking perfect venues + giving guests an experience they'll never forget… PLUS- Kathy and I dive deep into what it means to listen to our own sacred intuition. Kathy reveals how to trust the different types of dings our bodies give off + how to take massive leaps and to bet on the one person who always knows what's best for us- ourselves. In This Episode:

• Today's guest, Kathy Romero [ 3:35 ]

• Listen to your gut at the moment + don't question it [ 8:40 ]

• How to trust your dings [ 13:05 ]

• Take the leap – put in the work for yourself [ 16:20 ]

• Work + life balance [ 22:15 ]

• Tips for event planning [ 25:10 ]

• Kathy's favorite event [ 30:10 ]

• Navigating budgets [ 37:45 ]

• Insecurities about $$ + money mindsets [ 40:20 ]

• Get real about your business to thrive + survive [ 44:15 ]

• Pay attention to the calling [ 48:50 ]

• Act from within using purpose [ 52:45 ]

• Quickfire Questions! [ 56:45 ]

Soul Shifting Quotes:

• "Every time I have listened to my gut, it's worked out, even if it doesn't work out immediately."

• "It's really important for us to understand that energy is transferable."

• "I have a mental picture of the three little people in my life that mean the most + that big ol' guy that I love so much. That combination of those four faces brings it right back home and tells me yes I can do this."

• "Allow changes to happen when they need to happen."

• "We can create an empire based on purpose."

Links Mentioned:

• Purchase your ticket to the Ignite Your Soul Summit!

• Grab your FREE training, How to Call in Your Tribe + Create Content that Converts

• Purchase your copy of The Greatest Salesman in the World

Learn more about Kathy on her website: www.kathyromero.com and follow her on Instagram: @kathyromero

Tag me in your big shifts + takeaways: @amberlilyestrom

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In today's Focus Friday, I share with you the things I lean in to when life hands me my most challenging days. We all have the opportunity to tiptoe gracefully through the hard moments so that we may embrace the happy ones…and in this week's episode, I invite you to widen your view, zoom out, and ask yourself- how am I navigating mine? In This Episode:

• Month seven of the home expansion project [ 1:00 ]

• It is not going to look perfect; it's going to be uncomfortable [ 7:25 ]

• The pain of loss burns because love is so big [ 8:25 ]

• Business opportunities to acknowledge + evaluate hardships [ 11:00 ]

Soul Shifting Quotes:

• "I'm feeling incredibly blessed and grateful."

• "We really do need to become the energetic match for how we want to feel."

• "You just have to learn how to go with the flow in this one sacred life that you have."

• "To be human is to navigate the hard and the happy."

• "It's how we see the nuances of life more intricately."

Links Mentioned:

• Grab your FREE training, How to Call in Your Tribe + Create Content that Converts

• Purchase your ticket to the 2019 Ignite Your Soul Summit!

• Join next week's Masterclass here!

Tag me in your big shifts + takeaways: @amberlilyestrom

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Does chaos or intrusive thoughts ever overpower your brain? Have you ever wanted to conquer your fears?

Today's guest, Monica Berg, is an author and a self-professed Change Junkie. She shares her combination of wisdom + real-life awareness. Monica leads people not only to see how they can change but inspires them to get excited about a lifestyle of change.

In this episode, Monica and I dive deep into moving through fears + the different type of fears that exist. Plus, Monica reveals her most prominent overpowering thoughts that inspired her book Fear Is Not an Option.

Later, we discuss money mindsets, body dysmorphia, and taking responsibility for the energy we disperse. To achieve our greatest dreams and highest selves; fear cannot be an option.

In This Episode:

• Today's guest, Monica Berg [ 3:50 ]

• Moving through fear [ 05:15 ]

• Monica's biggest fears [ 08:05 ]

• Processing overpowering thoughts [ 12:05 ]

• Overcoming financial anxiety [ 15:25 ]

• Body dysmorphia [ 19:00 ]

• Take responsibility on every level [ 26:20 ]

• Lessons learned from Monica's children [ 30:35 ]

• Competition can be healthy [ 36:15 ]

• Work + life balance [ 42:15 ]

• Self-sabotage [ 46:50 ]

• What Monica would tell her three-year-old self [ 47:50 ]

Soul Shifting Quotes:

• "My whole goal and my purpose are to have people live their best life, one that is authentic and purposeful."

• "There might be an opportunity right in front of you, and you won't even be able to recognize it because you are too consumed with the worry, doubt, and fear."

• "Live your life with the awareness that you're living with purpose, you're doing what you love, and you're happy."

• "I give thanks to my body every day that it provides for me."

• "If I think unkindly about myself or somebody else, then I'm creating that energy in the world."

• "The process is the purpose."

• "Everybody has something to offer."

Links Mentioned:

• Grab your FREE training, How to Call in Your Tribe + Create Content that Converts

• Join the Brand + Biz Academy today!

Learn more about Monica at her website www.rethinklife.today and follow her on Instagram: @monicaberg74

Tag me in your big shifts + takeaways: @amberlilyestrom

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