Homeward: The Sovereign Business Podcast

Do you know what's holding you + your business back from making the impact (and income) you want to make?

In this week's Focus Friday, I lay down the top 3 (mindset) mistakes that you might be making that are blocking you from taking that dream business and making it a reality.

In this episode:

• My FREE 7-day LIVE Masterclass on How to Get More Clients [ :56 ]

• Mistake #1: Comparisonitis [ 4:09 ]

• Mistake #2: Waiting until you are "ready" [ 8:27 ]

• Mistake #3: Panicking about situations that aren't actually here yet [ 11:36 ]

• Bonus #4: Taxes, taxes, taxes [ 14:28 ]

Soul Shifting Quotes:

• "You are YOU- and that is your greatest opportunity."

• "When we launch...we learn."

• "If you hesitate and resist taking action- you're missing the opportunity to learn more about who you are and how you want to show up in your business."

Links Mentioned:

• Join the FREE LIVE 7-Day Masterclass: How to Get More Clients + Expand Your Impact

• Grab your FREE training: How to Call in Your Tribe + Create Content that Converts

Learn More About the Accelerator Mastermind

Learn about The Accelerator Mastermind

Tag me in your big shifts + takeaways: @amberlilyestrom

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Building businesses can be challenging enough- but building a business in partnership with a soul sister (or brother) presents a whole new world of learning lessons and opportunities for growth.

I sat down with Angela Howard + April Wolfinger, co-owners of Soulful of Yourself LLC- as well as their own personal coaching brands. Angela is a confidence coach guiding women to find their inner badass, face their fears and live out their happiest lives. April specializes in holistic healing, coaching and leading women on the journey to becoming their own healer and stepping into their radiant power. Together, April and Angela join Soulful forces to provide Self-Love focused coaching programs helping women to re-discover themselves and return home to the goddess living within.

In today's episode, we dive deep in to what it takes to build business + life partnerships; why open communication is so vital to them, and most importantly, why doing your OWN work is the key to building ones that last.

In this episode:

• iTunes review of the week [ :45 ]

• Today's guests, Angela Howard + April Wolfinger of Soulful of Yourself [ 2:25 ]

• How Angela + April reached out and stood out when asking to be on the podcast [ 4:40 ]

• How Angela + April were lead to the work they are doing today [ 7:41 ]

• How to set ground rules in sisterhood + partnership [ 18:34 ]

• How to have difficult conversations [ 21:30 ]

• How to balance masculine/feminine in different relationships [ 25:20 ]

• How to navigate money conversations + sharing revenue [ 27:25 ]

• What is required of each girl to show up as the best version of themselves [ 31:05 ]

• The catalyst that allowed Angela + April to move forward and do their great work

[ 36:12 ]

• Moving through fear of putting ourselves out there [ 42:00 ]

• What Angela + April would say to former versions of themselves [ 46:18 ]

Soul Shifting Quotes:

• "My breakthrough came from my breakdown."

• "Our friendship is always going to come first."

• "People are going to judge you either way- so just do the thing you want to do."

• "You're not going to fail- you're going to learn, and you're going to grow."

Links Mentioned:

• Purchase your copy of Master Your Money Mind today!

• Grab your FREE training, How to Call in Your Tribe + Create Content that Converts

Follow Angela + April on Instagram: @angiehowie_ and @apfinga, and check out their website www.soulfulofmyself.com

Be sure to tag me in your big shifts + takeaways: @amberlilyestrom

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As our businesses grow and our commitments expand, it's only natural that we would feel overwhelmed with everything that piles up on our "to do" list.

In this week's Focus Friday, I share with you the ways I stay massively intentional with my "Yes" + my time, and I offer a few simple strategies so that you can do so, too.

In this episode:

• Why the words that we choose to use matter [ :58 ]

• The word we can instead of "busy" [ 1:49 ]

• Questions to ask yourself in the full seasons of life [ 8:51 ]

• The #1 reason why I no longer do "coffee dates" [ 11:15 ]

Soul Shifting Quotes:

• "We always have two choices in any situation; we can choose to be overwhelmed, or we can choose to be excited."

• "No more obligatory 'Yeses'. Only the 'Hell Yeses.'"

• "There's always an opportunity to have a new level of conversation with yourself."

Links Mentioned:

• Grab your FREE training, How to Call in Your Tribe + Create Content that Converts

Tag me in your big shifts + takeaways: @amberlilyestrom

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Never in history have women been so called to speak up, share their stories and use their voices change the world. Today's guest, Alexia Vernon, has heard that call loud and clear and answered in a massively impactful way.

Alexia Vernon is the author of the book, Step into Your Moxie: Amplify Your Voice, Visibility, and Influence in the World. Branded a "Moxie Maven" by President Obama's White House Office of Public Engagement for her unique and effective approach to women's empowerment, Alexia Vernon is a sought-after speaking and leadership coach to female (and male) executives, entrepreneurs, media personalities, and change makers who want to spread their ideas, positively impact people's lives, grow their businesses, and advance their thought leadership.

TRIGGER WARNING: this conversation goes deep and discusses the important but uncomfortable topic of sexual assault/abuse. Please always choose your own self-care first and be gentle with yourself if the topics in this episode bring difficult emotions/memories up for you.

In this episode:

• Trigger warning + details on today's conversation [ :45 ]

• Today's guest, Alexia Vernon [ 1:30 ]

• iTunes review of the week [ 2:45 ]

• What lead Alexia to do the work she is doing [ 4:47 ]

• Alexia shares her own story of sexual abuse, and the importance of using our voices at this moment in history [ 7:45 ]

• Having difficult conversations with our partners + what to do when people objectify our children [ 19:43 ]

• Being motivated by others' success instead of feeling inferior because of it [ 34:32 ]

• How much quicker we are to judge other women than we are to judge other men [ 39:30 ]

• How to "step in to your moxie" and use your voice (plus: the 3 voices Alexia believes that we all have inside of our heads) [ 41:10 ]

• Alexia's tips on intuitive preparation for talks/presentations [ 48:03 ]

• The 5-part structure of presentations [ 51:45 ]

• Alexia's new book, Step into Your Moxie [ 1:01:23 ]

Soul Shifting Quotes:

• "We have a lot of work to do to heal this cultural violence."

• "Know when it's time to pick up the mic and speak, and then know when it's time to sit back and listen."

• "Speak up early and often… because the boys aren't waiting for permission."

• "I'm no longer willing to be apologetic for who I am… because that doesn't serve any of us."

• "There really are a lot more seats at the table than we think there are. And if there aren't… then go build another table."

• "Reclaim the role of protagonist in the story of who you are."

• "If we know our ideas, our words or our stories can radically improve people's lives- it's our responsibility to speak up."

Links mentioned:

• Learn more about Step into Your Moxie, order your copy of the book, and grab your book bonuses here: http://stepintoyourmoxie.com

• Watch the Step into Your Moxie book trailer

• Watch Alexia's free Hotshot Speaker video training here

• Grab your FREE training, How to Call in Your Tribe + Create Content that Converts

Follow Alexia on Instagram: @alexiavernon, join her Facebook Community: The Spotlight Speaker Salon, or check out her website: www.alexiavernon.com

Tag me in your big shifts and takeaways: @amberlilyestrom

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What is your big vision? If it doesn't make you blush, or if it doesn't scare you- I'd dare to say you're not dreaming big enough.

In this week's Focus Friday, I share with you my own experiences and beliefs around BIG dreams... and what it takes to make them a reality.

Hint: it isn't what you think it is.

In this episode:

• The power of dreaming and the permission that goes with it [ 3:13 ]

• My invitation to you + your big dreams [ 8:43 ]

Soul Shifting Quotes:

• "Anything and everything that anyone has ever dreamt in to life, has always been born, first and foremost, as a thought."

• "The Universe requires your visualizations; it requires you to imagine the things that you desire."

• "You may not know how it's going to happen, but until you put it out in to the space- it cannot happen."

• 'Be brave enough to dream your big dreams."

Links Mentioned:

• Grab your FREE training, How to Call in Your Tribe + Create Content that Converts

Be sure to tag me in your big shifts + takeaways: @amberlilyestrom

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There are literally No. Words. that could describe the immense power and paradigm-shattering content that this sacred conversation is about to bring to you today. Today's guest, Allyson Byrd is a manifestation + profit maven who is absolutely sure to inspire you to change the way you think about your possibilities, your mission and your life.

Allyson, who is also known as the "Profit Accelerator™," is the first and only small business owner to create an international production house for thought leaders to be executive produced in publication, online platform expansion, and offline sales strategies. Celebrated as one of the world's most trusted leadership advisors and sales experts for entrepreneurs and small business owners, Allyson and her team of masterful facilitators have coached over 3000 entrepreneurial leaders to create over USD $105M in NEW revenue in the past 8-years.

I invite you to stop everything that you're doing, grab a pen + notebook, and buckle in nice and tight… today's episode is about to rock your world.

In this episode:

• iTunes review of the week [ :45 ]

• Today's guest, Allyson Byrd [ 4:09 ]

• How Allyson was lead to the work she does today [ 7:04 ]

• How to release old stories that no longer serve you or your future self [ 16:00 ]

• How we create momentum in business (+ with money) [ 20:55 ]

• How to start claiming your worth + resources to help along the way [ 26:21 ]

• Allyson's daily practices to honor herself [ 36:57 ]

• How to get through difficult days and give ourselves what we need [ 41:15 ]

• The two exercises that Allyson uses with herself/her clients to support them and maintain momentum [ 47:30 ]

• What Allyson would say to a former version of herself [ 53:25 ]

Soul Shifting Quotes:

• "You may have not been in control all your life, but you get to be in command going forward."

• "I am a sign to the imperfect woman, that imperfect action changes our world."

• "If it is not coming out of your mouth as your truth, it will not become your reality."

• "If you're saying the only good version of you is the version you haven't yet become- that is a disservice to who you've been called to and designed to be today."

• "If you are the only one that's amplifying the sound of your message, that means you haven't said the thing that people get to believe in and be inspired about."

Links Mentioned:

• Grab your FREE training, How to Call in Your Tribe + Create Content that Converts

Schedule Your Breakthrough Call Today!

Follow Allyson on Instagram: @iamallysonbyrd and learn more about her on her website: www.allysonbyrd.com

Be sure to tag me in your big shifts and takeaways: @amberlilyestrom

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Somewhere along the line- maybe it was in grade school, or maybe it was in my corporate career- I was taught through experience that trusting others + letting them in just wasn't safe.

Needless to say, when I left that corporate career, the thought of sisterhood felt scary. But over the last 4+ years, I have built the deepest relationships and forged the most powerful bonds with the women I've dared to open up to.

In today's Focus Friday, I introduce you to some of my most sacred sisters, dive in to how trusting one another has transformed our lives (+ businesses), and why we're so much stronger when we have a power posse standing behind us cheering us on.

In this episode:

• The sacred bond of sisterhood + the incredible women in my Maine Mastermind [ 1:58 ]

• What we need more of in our lives + businesses [ 9:00 ]

• Why we need each other [ 12:03 ]

• My invitation to you + your sisters [ 12:50 ]

Soul Shifting Quotes:

• "One of the most incredibly invaluable by-products of launching my business has been the sacred friendships that have resulted."

• "We are better together than we are apart."

• "Telling the world about another woman's light does not dim our own- it helps us to all shine brighter together."

• "I do not believe in competition. I believe in collaboration, I believe in cheering each other on, I believe that there is enough to go around- and that the world needs more of our voices."

Links Mentioned:

• Grab your FREE training, How to Call in Your Tribe + Create Content that Converts

Be sure to tag me in your big shifts and takeaways: @amberlilyestrom and use the hashtag: #FocusFriday

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In light of what's been occurring in our country over the last few weeks with Dr. Christine Blasey Ford and her testimony of her sexual assault in front of the entire country… I thought it was important to re-share this powerful interview.

There is nothing more profoundly healing than having the ability to share your truth- your hard, messy, scary and sometimes inconvenient truth- with someone, and have them look you in the eyes and say, "I believe you."

This podcast expresses the importance of those 3 words, and more-so the importance of using our voice + sharing our stories in a world that has spent centuries trying to keep them silenced.

Your story matters, YOU matter… and I hope today's episode reminds you just how true that is.

Najwa is an author, a poet and a motivational powerhouse who has used the act of sharing her truths to liberate herself, and to help millions of others do so as well in the process. Her books "Mind Platter" and "The Nectar of Pain" will rock you to your core. Through her own suffering, Najwa learned how to unload the burden of her shame by finding her voice and using it to speak up and speak out. She is unapologetically real, and encourages you and I to join her in that movement... and wouldn't you know, that is music to my ears!

This conversation brought us both to tears once or twice, and I have no doubt it will do the same for you. Make sure you grab some tissues for this one (I guarantee you're going to need a few) and get ready to be moved by this small but fierce woman!

• How looking outside of ourselves for love will leave us feeling empty and "homeless"

• How to climb our mountains of struggle, instead of carrying them

• Why anyone's opinion of our story should never deter us from telling it

• The 3 most important words we can say when someone is brave enough to tell us their truth

• How to be a more present parent and bear witness to our children's struggles so they don't ever have to feel alone.

• Why our own voice is the most important voice we will ever hear

• At what point of your journey did you decide to engage in the most intimate relationship of your life; the one with yourself?

• As parents of sensitive children, how can we better witness and support our babies so that they don't have to feel the aloneness that you felt?

• What is your definition of "home" and how has that transformed for you?

• How have you found the strength to share your story in such a courageous way?

• What do you say to those who are on the verge of sharing their story?

"I believe that we have so much depth within us, that we are afraid to stir it up."

"These struggles aren't meant to live with me. I'm not meant to carry them everywhere I go. I'm meant to get rid of them.

"Love should help you grow. It should empower you. It should add to your life, it shouldn't complete your life. It should make your life better, not good."

"Healing comes in stages. We tend to believe that those stages are fixed. But some days you take ten steps ahead, and some days you go back. That's normal."

"Sometimes, I look at myself in the mirror, and I tell myself, "I believe you."

"I was hearing all of these voices from every single direction, and the only voice missing…was my voice. So, I had to ask myself the question, "What's the purpose of pleasing all of those people…if my voice is buried?"

"You don't search for a home in someone else. You build a home inside of you."

"What if you kept your love, and your value, and your self-worth inside of you, so, at the end of the day, you came home to yourself?"

"As long as you have that story inside of you, you're going to have that mountain on your heart. And when you're carrying a weight, as light as it is, the longer you carry it, the heavier it becomes."

"My writing was, always will be, forever, until the last letter that I write; to liberate myself."

In the process of building our dream home, I've been faced with countless questions that I didn't know the answers to, because, well- I had never been asked them before.

In this week's Focus Friday, I share with you the game-changing question I ask to save myself time, energy, and to enlist the knowledge + expertise of the amazing souls the Great Big U has surrounded me with.

It's easy to think we should have all of the answers… but in today's episode, I dive in to the reasons why it's perfectly okay when we don't. In this episode:

• Managing our time efficiently [ :50 ]

• The question I ask others to save myself massive amounts of time + energy [ 1:49 ]

• Entrusting others to support us on our journey [ 7:36 ]

Soul Shifting Quotes:

• "There is nothing that feels as good as knowing that someone else trusts you to support them on their journey and to breathe life in to their dreams."

Links Mentioned:

• Check out the amazing crew building our dream addition: Persson Construction

Schedule your Breakthrough Call today!

Tag me in your big shifts and takeaways: @amberlilyestrom Did you hear something you loved here today?!

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I don't think it's possible for me to be more excited to share today's Wonder-Woman extraordinaire (and all of her immense wisdom) with you...

Amber Rae has been called "The Brené Brown of Wonder" by Mind Body Green and a "Millennial Motivator" by Fortune. Amber is an author, artist, and speaker whose work invites you to live your truth, befriend your emotions, and express your gifts. Her writing blends raw, personal storytelling with actionable aha! moments, and has reached over 5 million people in 195 countries. Her public art has spread to more than twenty countries, and she's spoken to and collaborated with brands like Kate Spade, Apple, Amazon, Lululemon, and Unilever. She's been featured in The New York Times, TIME, Fast Company, BBC, ABC World News, Tim Ferriss's blog, and more.

I invite you to turn all distractions on "do not disturb" mode, grab a pen + paper, and get ready for some serious note taking (I took SIX pages!), while Amber and I go way beneath the surface to talk all things wonder, authenticity and the beautiful process of coming home to ourselves.

In this episode:

• iTunes review of the week [ :40 ]

• Today's guest, Amber Rae [ 2:05 ]

• The story about how Amber Rae's name came to be [ 3:45 ]

• When Amber began writing her book Choose Wonder Over Worry [ 5:09 ]

• How to share our stories authentically [ 11:11 ]

• Detaching from our phones + social media, and getting back to living our lives [ 16:26 ]

• How Amber went from addiction + anxiety, to living + experiencing [ 24:39 ]

• How Amber allows her muse to influence and inspire her without losing her own unique voice [ 30:48 ]

• How to choose Wonder over Worry [ 38:45 ]

• How Amber integrates art in to her everyday life [ 44:28 ]

• Amber's favorites [ 49:15 ]

Soul Shifting Quotes:

• "Writing is the vehicle in which I come home to myself."

• "I really lost myself in trying to be who I thought others wanted me to be."

• "All that life is, is a story that we're writing. So, how can I tell a better story?"

• "Have more fun, you might get more done."

• "So many of the thoughts that we think we actually inherited from other people."

• "In every moment of every day we get to choose whether we're buying in to the voice or worry, or buying in to the voice of wonder."

• "How do we allow every part of ourselves to have a seat at the table of our hearts?"

• "My hope is to continue to wake up to my truth and, in doing that for myself, create the container for others to do the same."

Links Mentioned:

• Grab your FREE training, How to Call in Your Tribe + Create Content that Converts

• Purchase your copy of Choose Wonder Over Worry here!

Follow Amber on Instagram: @heyamberrae, learn more about the book at ChooseWonder.com, and check out her beautiful website: www.AmberRae.com

Be sure to tag me in your big shifts and takeaways: @amberlilyestrom

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