Welcome to episode 190 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken is interviewed by Tanner Jones, Host of the LAWsome Podcast by Consultwebs. Ken and Tanner discuss PILMMA's recent study on How Consumers Choose a PI Lawyer.

Ken Hardison is known as the "Millionaire Maker" for a reason. He has helped lawyers across the country double, triple, or quadruple their law practices and income. Ken teaches law firm owners the insights, knowledge, and critical strategies of Legal Marketing and Management that can only be learned in the trenches of real law firm success. With over 30 years of legal experience, Ken has personally grown and sold two seven-figure law firms. Ken has shared his knowledge and experience with attorneys, helping them experience exponential growth, increased profits, and ethical market preeminence.

What you'll learn about in this episode:

• Insights on law firm consumer behavior studies
• Conducting a study on personal injury consumer behavior
• Characteristics clients seek in law firms
• Trends in Personal Injury Marketing
• Top Tips to resonate with PI Clients

Resources:

https://www.consultwebs.com

https://www.youtube.com/watch?v=yzh8MepnLdk&list=PLE4Q2ufz2OSEuIJQvysVbUwdEWk9tGoza&index=5

Consumer Report:

https://online.flippingbook.com/view/778438206/

Additional Resources:

https://www.pilmma.org/aiworkshop

https://www.pilmma.org/the-mastermind-effect

https://www.pilmma.org/resources

https://www.pilmma.org/mastermind