In this episode of What’s Best for the Patient is Best for Business, host Jerry Durham welcomes Ryan Martin, DPT, a physical therapist, educator, and co-founder of the Advanced Musculoskeletal Ultrasound (MSKU) Center. Together, they dive deep into the transformative role of diagnostic and interventional ultrasound in physical therapy and healthcare.

Ryan shares his unconventional journey, starting from his early career in Hawaii, where he gained business insights from clinic management, to building a multidisciplinary practice model that integrates physical therapy, medical providers, and cutting-edge technology like musculoskeletal ultrasound. He explains how this tool not only enhances patient care but also elevates the value clinicians bring to their organizations.

The conversation explores the importance of aligning patient care with business success, the role of multidisciplinary clinics in improving outcomes, and the necessity of systems and processes to create scalable, sustainable practices. Ryan also highlights the return on investment (ROI) of diagnostic ultrasound, not just in terms of reimbursement but as a catalyst for referrals, marketing, and patient trust.

Whether you're a provider seeking to expand your skills, a practice owner exploring integration opportunities, or a healthcare professional curious about the future of patient care, this episode offers actionable insights on how to add value and stay ahead in a rapidly evolving industry.

Key Takeaways:

The role of musculoskeletal ultrasound in patient diagnosis and care pathways
How multidisciplinary clinics improve outcomes and streamline patient journeys
The value of understanding ROI to elevate your professional and business impact
Why the future of healthcare requires innovative systems and a patient-first approach
Tune in to hear how Ryan Martin’s expertise is shaping the future of healthcare delivery and learn how you can bring more value to your practice, patients, and career.

Visit Ryan Martin on LinkedIn (Ryan Martin, DPT) or MSKU.com for more resources and insights.

If you'd like to learn more about Strata EMR & RCM and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with their team!