We kick off a fascinating two-part conversation with Brandon White on the theme of constructing a digital operations team from scratch. Join hosts Matt Jones and Brandon as they explore what's behind the concept of digital operations, particularly for trade-based businesses like plumbers, electricians, and builders. Discover why having a digital operations team is crucial in today's rapidly evolving marketplace, especially following the challenges and lessons learned from the COVID-19 pandemic. In this episode, we hone in on the importance of documenting workflows and processes, engaging with the role of AI and machine learning, and how these elements can transform business operations into a well-oiled machine. Prepare to gain insights that will help you streamline your business processes, drive efficiency, and ultimately, impact your bottom line. Stay tuned for a captivating journey into the digital transformation of operations!

00:00 Digital Operations & AI Evolution

04:54 Early Web Customization and Tech Ventures

07:49 "COVID's Impact on Trade Businesses"

11:26 Third Grade Lesson on Clarity

15:35 Streamlining Client Onboarding Workflows

19:44 Collaborative Strategy Building

22:50 Balancing Automation with Human Touch

25:57 Balancing Automation and Customer Satisfaction

27:54 Integrating Business Systems for Automation

32:11 Streamlining Business Processes

35:41 Incorporating Feedback for Workflow Optimization

39:12 Understanding Business Metrics for Success

43:24 Data-Driven Marketing Strategy Shift

44:21 Operational Strategy for Success

Connect with Brandon here:

Website: https://www.3rdbrain.co/ 

IG: https://www.instagram.com/brandoncwhite/ 

LinkedIn: https://www.linkedin.com/in/brandonwhite/ 

X: https://twitter.com/BrandonCWhite 

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