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In this episode of Marketing Misfits, join Norm and Kevin as they sit down with retail expert Mike Esposito of Crossover Strategies. Mike, who helped scale brands like Love Pop and Thrazio into massive retail success, pulls back the curtain on the complex world of brick-and-mortar. Discover how to assess if your brand is retail-ready, the critical differences in packaging and compliance, navigating financing for large purchase orders, and the surprising benefits of starting with smaller, independent retailers before hitting the big box stores. Learn how to build crucial buyer relationships, avoid common pitfalls, and manage your expectations for long-term, sustainable growth in retail. If you're an e-commerce seller looking to diversify, increase enterprise value, and reach new customers, this episode is packed with actionable insights you can't afford to miss!

⏰ Timestamps:
00:00 - The Unexpected Detour
00:38 - Misfit Banter & Corrupting Influences
02:34 - The E-commerce & Retail Marriage
04:31 - Welcoming the Retail Navigator
09:40 - What Makes a Retail Brand ‘Retail Ready’?
13:14 - Outshining the Competition, On-Shelf and Online
16:18 - Retailer Roulette: Don’t Let One Buyer Make or Break You
21:24 - Packaging That Pops (Even At a ‘Brisk’ Pace)
28:11 - The Secrets of Price Points, Bundling & Shelf Survival
33:01 - How To Nail Your First Retail Catalog & Pitch
34:50 - The Hidden Costs of Doing Business in Brick & Mortar
38:31 - Show Me the Money: Financing Your First Big Retail Order
44:52 - Trade Shows & The Power of Going Local
53:47 - The Great Distributor Debate: When & Why
56:33 - Common Mistakes Brand Owners Make in Retail
1:00:13 - The Long Game: Managing Expectations for Retail Success
1:03:28 - Real Connections, Real Growth: Omnichannel & Beyond
1:06:48 - Unlikely Dreams & Why Retail Never Dies

This episode is brought to you by:
- House of AMZ: Elevate your brand today at https://www.amazonseo.com/
- 8fig: Get 25% off 8fig off at https://8fig.co
- Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/
- Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

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