Think you can wait until November to start planning for Black Friday? That's exactly why your last one flopped. If you want to have your biggest sales day of the year, you need to prep now. But most business owners either don't run a Black Friday campaign at all—or they assume slapping a discount on their offer is enough to make people buy. In this episode of Running With Wolves, host Savannah Jordan breaks down the biggest Black Friday mistakes business owners make, including the costly assumption that "people will just buy because it's Black Friday." She shares the full strategy she used to go from crickets to $100K in 24 hours during her first launch, plus exactly what to do from August to November to make your offer a no-brainer when the sales roll around. If you're ready to stop winging it and actually have a profitable Black Friday—DM Savannah any questions on Instagram @itssavannahjordan or apply here to work with her: http://bit.ly/applywlfpodcast