Welcome to Part 4 of our 2026 Med Spa Marketing and Growth Series. In this episode, we tackle one of the biggest frustrations med spa owners face with advertising: the “bad leads” problem and how to fix it with smarter lead nurture and follow-up systems. If you want to download the free audit and planning resources, visit:https://go.medspamagicmarketing.com/2026-freebiesIn this episode, Ricky Shockley, owner of Med Spa Magic Marketing, breaks down what is actually happening with Facebook and Google leads, why most leads do not convert right away, and how to build a follow-up process that increases booked appointments, improves show rates, and lowers your true customer acquisition cost without burning out your front desk team.This is the bridge between marketing and operations. If your ads are generating leads but your schedule is not filling the way it should, this episode shows you where the breakdown usually happens and how to fix it.In this episode, we cover:✅ Why 80 to 90 percent of Facebook leads do not convert and why that is normal✅ The difference between “bad leads” and leads that just need better nurturing✅ What to automate in lead follow-up and what should stay human✅ Why speed to lead dramatically impacts your close rate✅ The follow-up cadence that top-performing med spas use in the first 3 weeks✅ How SMS should be the backbone of your nurture strategy✅ How to continue the sales process after someone fills out a lead form✅ The framing mistake most med spas make with appointment confirmations✅ How friction in booking, calls, hours, and credit card capture affects CAC✅ The core lead metrics you must track to prove marketing ROIThis episode builds directly on the ad strategies from Part 3 and shows you how to turn more of those leads into real patients, revenue, and long-term growth. If you want your marketing to feel less like an expense and more like a predictable growth system, this part is essential.If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleChapters:00:00 The “Bad Leads” Problem and Why Most Leads Do Not Convert03:00 Automation vs Human Follow-Up and Why Authenticity Matters05:20 The Follow-Up Cadence, SMS Strategy, and Speed to Lead07:50 How Conversion Rate Impacts Customer Acquisition Cost09:10 Lead Nurture Principles and Continuing the Sales Process11:50 Appointment Confirmation Framing and Improving Show Rates13:30 Booking Friction, Credit Cards, and Long-Term Nurture17:10 The Core Metrics You Must Track to Prove Marketing ROIFollow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing