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If shame is the ultimate way to stop someone from doing something, status is the ultimate way to get someone to DO something. But how does it work in your marketing? And is it also a poison threatening to destroy you? Plus...

• Why loss mitigation is a powerful motivator
• How to harness status without feeling like an impostor
• What is persuasion fatigue and why does it kill your holiday buzz

All that and more on this week's episode!

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