Pasta is a crowded space, so how did Amazon help Madalina Defta and Arash Hashemi, the husband-and-wife duo behind Kaizen Food Company, transform their vision into a thriving brand without relying on traditional marketing? In this episode, they explain how they did it: They leveraged engaging content to build a loyal clientele, refined their product that speaks to an underserved customer base, and, when faced with overwhelming demand for fulfillment and customer service, strategically pivoted to Amazon.

To learn more about how Amazon is helping independent sellers succeed, visit http://sellingpartners.aboutamazon.com/