Natalie Barbu is a YouTube influencer, host of The Real Real Podcast, and founder of Barbu Agency, which helps brands connect to their desired audience using PR and online marketing strategies. After starting a YouTube channel at 15, Natalie has now grown her audience to over 300,000 subscribers by filming authentic and relevant lifestyle content. She's now used her influence and experience to cross-promote both her podcast and her new consultancy.

In this episode, Natalie and I talk about finding confidence in yourself through self-reflection and discovering how you can offer true value within your specific zone of genius. We also have a super honest conversation about overcoming the fear of being judged, growing a following without having viral content, and why providing free value is necessary to land clients.

Natalie is also giving us her best, tactical tips on growing a following from scratch and why you should niche down and create content that's not out there if you want to find success on YouTube.

[2:36] Why consistency is key to success and growth on YouTube

[13:10] Creating content that is specific and SEO optimized

[18:37] How Natalie started making real money on YouTube

[26:45] Providing different value to your audience through podcasting

[30:00] The benefits of using other platforms to promote your podcast

[31:37] Why brands need to start thinking more like influencers

[36:23] How to get your first clients as a new agency owner

To connect with Natalie:

YouTube: https://www.youtube.com/nataliebarbu

Website: https://barbuagency.com/

Agency IG: https://www.instagram.com/barbuagency/

Natalie IG: https://www.instagram.com/nataliebarbu/

The Real Reel Podcast: https://podcasts.apple.com/us/podcast/the-real-reel-podcast/id1456261473