“Dom” and “sub” energies have been a hot topic of discussion in the entrepreneurial space this year. But what do they really mean, and how do they come into play in your business?

In today’s episode, I’m discussing how you can skillfully, lovingly, and potently meet your potential clients, followers, and warm leads where they are at the moment of a pivotal moment of decision. I share what it means to “skillfully determine” your prospect’s desire and why that is so important. I also share the importance of the energy you bring to your marketing and how it’ll help you decipher if a person is a right fit for you.

This episode dives into what the highest expression of power in both the sub and dom energies looks like and why in order to tap into your dom energy, you need to do so ethically, benevolently, and lovingly. Tapping into your masculine, dom energy in the wrong way can come of as manipulative. This is a big red flag for business owners, which will ultimately reflect in their prospects.

Tune in to this profound episode and learn how you can harness your dom energy in an ethical yet powerful way, and how you can lovingly hold your clients, especially when they’re both deeply magnetized and uncertain.

In this episode, we cover:

• What does it mean to “skillfully determine” someone’s desire
• How the energy you bring to your marketing should help you determine if a person is a right fit for you
• The highest expression of power in both the sub and dom energies
• What a benevolent, ethical, dom energy will really do
• Why the best way to serve your people is to meet them in the squirm
• How to meet your people in the squirm
• Why detachment is important in an ethical, dom, masculine energy
• How to hold your clients in the squirm

Connect with Cait: https://www.instagram.com/caitscudder/