The key to exponential growth in your gym: have your clients bring you more clients.

Your existing members are one of the most valuable assets to a gym owner— but your clients aren't salespeople, even if they see the immense value of your service. You just can't wait around for them to bring more members into your gym, studio or affiliate.

So how do you create a "referral culture" in your business and your community? In this show, Chris Cooper shares advice he earned by creating a referral system that continuously supplies clients to his gym—even during COVID shutdowns and tough economic times.

Anyone can use this marketing technique, and the time you spend on it will prove to be a great investment that compounds over time. With a strong network in place, you'll reduce your marketing costs for years and enjoy a steady stream of very warm leads who are eager to train with you.

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1:49 - Five steps to building a referral network in your gym

16:43 - What can a referral network do for you in the Tinker Phase?

17:20 - Setting up a referral web for your entire town