Have you ever stopped to truly consider the value of the relationships you cultivate in your professional life—especially within masterminds? This is a topic I absolutely love to dive into and today we’re exploring it through an incredible conversation with the brilliant Selena Soo. 

Selena is a seven-figure publicity and marketing strategist and author who specialises in helping visionary entrepreneurs, experts and authors reach millions with their message.  She has helped clients get featured in outlets like Oprah Magazine and Forbes and reach six and seven figures in their businesses. Her signature approach comes down to building powerful and long lasting relationships with influencers and the media in a thoughtful, authentic way.

In this episode, we’re talking about how rich relationships can help you build your business, make you more money and how to leverage those relationships through masterminds.

We discuss:

• How masterminds provide a unique space for building genuine, valuable connections with peers and mentors who can transform your journey

• Success in masterminds coming from intentional vulnerability and sharing both wins and struggles openly, allowing others to support you while creating more meaningful connections.

• Contributing actively to the mastermind community, whether through offering help or seeking advice, and how forming smaller groups enables more impactful relationships.

• Carefully curating groups with aligned goals and values while encouraging participants to form meaningful connections that extend beyond surface-level networking.

• The 6 circles of connection and how they can help you determine where different relationships sit in your life

As Selena eloquently puts it, the true essence of a rich relationship is in its capacity to elevate all those involved. By integrating rich relationships into your strategy alongside your business goals, you open yourself up to a network that can move you forward in ways you never imagined.

For those interested in digging deeper into mastering these relationships, Selena offers a free gift with the first four chapters of her book and exclusive rich relationship scripts. You can find these incredible resources at RichRelationshipsBook.com/ellie.

Connect with Selena:

Website: https://www.selenasoo.com/ 

Instagram: @selena_soo

Connect with Ellie: 

Be the first to know when doors open to the Swiftmind Scaled Mastermind (the ONLY chance to be coached by me in 2025): https://ellieswift.com/mastermind 

Website:         https://www.ellieswift.com/

Instagram:     @elliehswift

Facebook Group:     www.facebook.com/groups/shineonsocialellieswift/