How To Cut It in the Hairdressing Industry

By How To Cut It MediaArts Fashion & Beauty

How To Cut It in the Hairdressing Industry episodes

November 24, 2025EP378: The Keratin Complex Game-Changer
Think Keratin Complex is only for straightening? Think again. Join Zoe Hyams of Keratin Complex, Tom Kimber of Rebel Beauty Brands, and educator and salon owner Sam Pitham as they reveal how these treatments strengthen *all* hair types.
For hairdressers, this is a business masterclass. Learn to leverage fast services like KC Express to fill your book, use the complete 360° system to guarantee client return, and confidently explain the science behind resurfacing damaged hair. Unlock a powerful new revenue stream and build unbreakable client loyalty with the full potential of keratin.
Click the play button to listen to a podcast episode brought to you by Keratin Complex.
Chapters
4:41: Understanding Keratin’s Importance
8:31: Misconceptions About Keratin Treatments
11:07: The Evolving Business of Smoothing
12:49: Supporting Independent Businesses
14:39: The Importance of a Complete System
17:05: Launching New Products
18:18: Integrating Bond Rebuilding Technology
19:34: Profitability and Business Growth
21:28: Exploring System Kits
22:39: Profit Margins Explained:
24:50: Engaging Your Junior Staff
26:18: Final Thoughts and Key Takeaways
Resources from todays episode
Keratin Complex online keratincomplex.com
Keratin Complex on Instagram @keratincomplex
Keratin Complex UKI on Instagram @keratincomplex_uki
Use code HTCI25 to get 10% off all Keratin Complex orders at Rebel Beauty Brands online: rebelbeautybrands.com
Rebel Beauty Brands on Instagram @rebelbeautybrands
35 min
October 27, 2025EP377: Stop Saying “We Don’t Do That Hair” — The Shift with Erica Liburd
 
Erica Liburd joins the show today to explain to us hairstylists and salons on how to say yes to every client, from afro and curl to all textured hair. We unpack consultation, timing, pricing, and training that build real confidence on the floor. Erica shares the story of Texture Unravelled and why inclusive education is essential for growth, retention, and standards.Learn how to move from fear to fluency, close skill gaps across teams, and future‑proof your chair with services that welcome everyone. If you’re ready to raise your texture game, fill your books, and deliver consistent results, this episode is your roadmap. Listen and level up.Chapters
<ul>
<li>3:47 The Importance of Textured Hair Education</li>
<li>8:09 Erica’s Journey in Hairdressing</li>
<li>11:18 Breaking Down Barriers in the Industry</li>
<li>19:44 The Role of City and Guilds</li>
<li>22:25 Opening a Salon</li>
<li>23:41 The Clientele Experience</li>
<li>30:02 Continuous Learning in Hairdressing</li>
<li>33:48 Personal Experiences with Hair Salons</li>
<li>35:49 Social Media Impact on Education</li>
<li>38:45 The Conversation Around Texture Education</li>
<li>45:10 Practical Learning at Texture Unraveled</li>
<li>58:41 Legacy and Mentorship in Hairdressing</li>
<li>1:01:55 Collaborative Opportunities in the Industry</li>
<li>1:03:51 Quick Fire Questions</li>
<li>1:09:17 Closing Thoughts and Future Plans</li>
</ul>

Resources from todays episode
FOR MORE ON TEXTURE UNRAVELLED <a href="https://textureunravelled.co.uk/" target="_blank" rel="noopener">CLICK HERE</a>
CONNECT WITH ERICA ON INSTAGRAM<a href="https://instagram.com/ericaliburdofficial" target="_blank" rel="noopener"> @ERICALIBURDOFFICIAL</a>
FOLLOW TEXTURE UNRAVELLED ON INSTAGRAM<a href="https://instagram.com/textureunravelled" target="_blank" rel="noopener"> @TEXTUREUNRAVELLED</a>
SHAIR! UNDRGRND EVENT: <a href="https://www.tickettailor.com/events/howtocutit/1848969" target="_blank" rel="noopener">BOOK TICKETS HERE</a>
 
 
 
 
 

Erica Liburd joins the show today to explain to us hairstylists and salons on how to say yes to every client, from afro and curl to all textured hair. We unpack consultation, timing, pricing, and training that build real confidence on the floor. Erica shares the story of Texture Unravelled and why inclusive education is essential for growth, retention, and standards.
Learn how to move from fear to fluency, close skill gaps across teams, and future‑proof your chair with services that welcome everyone. If you’re ready to raise your texture game, fill your books, and deliver consistent results, this episode is your roadmap. Listen and level up.

Chapters
3:47 The Importance of Textured Hair Education
8:09 Erica’s Journey in Hairdressing
11:18 Breaking Down Barriers in the Industry
19:44 The Role of City and Guilds
22:25 Opening a Salon
23:41 The Clientele Experience
30:02 Continuous Learning in Hairdressing
33:48 Personal Experiences with Hair Salons
35:49 Social Media Impact on Education
38:45 The Conversation Around Texture Education
45:10 Practical Learning at Texture Unraveled
58:41 Legacy and Mentorship in Hairdressing
1:01:55 Collaborative Opportunities in the Industry
1:03:51 Quick Fire Questions
1:09:17 Closing Thoughts and Future Plans

Resources from todays episode
FOR MORE ON TEXTURE UNRAVELLED CLICK HERE
CONNECT WITH ERICA ON INSTAGRAM @ERICALIBURDOFFICIAL
FOLLOW TEXTURE UNRAVELLED ON INSTAGRAM @TEXTUREUNRAVELLED
SHAIR! UNDRGRND EVENT: BOOK TICKETS HERE
1 hr 13 min
October 07, 2025 Classic Rerun (2018): Angelo Seminara – Inside the Mind of a Creative Genius

In this timeless How To Cut It Classic Rerun conversation recorded and published in March 2018, Angelo Seminara—one of the world’s most celebrated hairdressers—traces his path from a childhood in Calabria, Italy, to global acclaim. Angelo reflects on early lessons learned in a local barbershop, the discipline they instilled, and the mentors who sharpened his eye and ambition.
Angelo unpacks his transition from men’s to women’s hairdressing, the influences that fuel his creativity, and why community and trust sit at the heart of every great stylist‑client relationship. We revisit his collaboration with Davines and the creation of Your Hair Assistant, a sustainable, stylist‑empowering line, and discuss how curiosity, continuous learning, and courageous experimentation keep your craft moving forward.
Packed with practical takeaways and inspiration, this rerun is essential listening for newcomers, rising talents, educators, and salon teams alike—anyone ready to seize growth opportunities and elevate their artistry. Tune in for wisdom you can apply behind the chair today.
Chapters
6:25: Early Inspirations and Journey
11:27: The Art of Barbershop
18:35: Transitioning to Hairdressing
20:18: Finding My Place in Rome
22:40: Learning from the Best
27:26: Working with Trevor Sorbie
37:03: Building a Unique Brand
43:21: Achievements and Awards
52:54: Commitment to Sustainability
57:54: The Future of Hair Products
1:06:22: Advice for Aspiring Hairdressers
Resources
SHAIR! UNDRGRND – BOOK 10 MIN STAGE SET OR AUDIENCE TICKETS HERE
@seminaraangelo on Instagram

1 hr 10 min
September 29, 2025EP376: James Busby – Becoming a Social Media Sensation
UK solo hairdresser, creator and social media sensation James Busby reveals how he turned real consultations into bingeable social stories. We unpack his reinvention after two decades behind the chair, the courage to film real clients, and the posting cadence that built trust. James shares plain‑English monetisation—TikTok payouts, brand deals via his agency, pricing by deliverables—without sacrificing creative control.
We also preview his next moves: street‑style vox pops, car‑meets‑hair collabs, and live workshops where he teaches viral capture frameworks. Ideal for stylists and creators wanting practical steps to grow views, revenue, and reputation. Plus, simple camera, audio, and consent tips to film confidently, and a reminder to serve the audience first while protecting brand integrity and long‑term client relationships online.
Chapters
04:29 James Busby’s Viral Success on Social Media
07:36 Journey into Hairdressing
14:55 Owning and Running a Salon
17:45 Transition to Self-Employment and Social Media
28:43 Navigating Brand Deals
29:53 The Role of Authenticity in Promotions
31:10 Exploring New Content Formats
31:47 Challenges of Street Interviews
32:18 Balancing Hairdressing and Social Media
38:07 Future Aspirations and Passions
46:13 Content Creation Tips and Tools
48:36 Quickfire Questions and Final Thoughts
51:51 Conclusion and Takeaways

Resources from todays episode
SHAIR! UNDRGRND LIVE EVENT LEARN MORE
CHECK OUT JAMES BUSBY’S LINKTR.EE HERE
CONNECT WITH JAMES ON TIKTOK @JAMESBUSBYHAIR
FOLLOW JAMES ON INSTAGRAM @JAMES.BUSBY_
FOLLOW JAMES ON YOUTUBE @JAMESBUSBYHAIR2828
WATCH PART 1 OF OUR INTERVIEW WITH JAMES ON YOUTUBE HERE
55 min
September 15, 2025EP375: A New Era for Sebastian Professional, with Jon Walker and Richard Windle
In today’s episode, Dom welcomes Wella Education Brand Manager Jon Walker and Sebastian Professional educator and expert Richard Windle to the How To Cut It podcast, in partnership with Wella Professionals UK & Ireland, to explore the brand’s chic glow up from grunge to glam.
This episode dives into Sebastian’s fearless hair artist legacy, community building, and how fashion culture meets real-life salon work. Hear practical social tips for getting your work seen, insights on hybrid, high-performance products, and the role of education, workshops, and online learning across Wella’s platforms. Learn how to tag effectively, get featured, and plug into a global network of creatives. Plus, inspiring stories of transformation, creativity, and collaboration that will elevate your craft, whether you’re behind the chair or backstage.
Tune in for strategy, inspiration, and a clear view of what’s next for Sebastian Professional on this episode today.
Chapter Timelines
4:08 Meet John and Richard
4:32 The Evolution of Sebastian Professional
6:32 Understanding the Brand’s Legacy
9:13 The Community of Sebastian Artists
12:56 Creativity and Hair Artistry
15:20 Testimonials of Transformation
21:34 The Power of Hybrid Products
26:37 Connecting Fashion and Real Life
32:08 The Role of Education in Hairdressing
38:32 A New Era for Sebastian Professional
41:57 Final Thoughts and Takeaways
Resources
FOLLOW SEBASTIAN PROFESSIONAL ON INSTAGRAM @SEBASTAINPRO_OFFICIAL
VISIT SEBASTIAN PROFESSIONAL WEBSITE HERE
FOLLOW SEBASTIAN PROFESSIONAL CULT TEAM ON INSTAGRAM @SEBASTIAN_CULTTEAMUKI
FOLLOW WELLA PROFESSIONALS UKI ON INSTAGRAM @WELLAPROFESSIONALSUKI
FOR MORE ON WELLA PROFESSIONALS EDUCATION VISIT HERE
45 min
September 08, 2025EP374: Charlotte Mensah – Women In Business (Takeover #5)
In this final Women in Business Takeover episode, host Samantha Cusick meets Charlotte Mensah to explore creativity, leadership, and purpose. From Ghana furniture-making to salon craft, Charlotte candidly unpacks navigating race, hair politics, and today’s “everyone’s a founder” culture, plus how listening, community, and integrity can spark real industry change. She shares the highs and lessons of building a brand, the discipline behind true craftsmanship, and how cooking, home life in Ghana, and moments of deep focus quiet a “busy brain.”
Expect practical wisdom for all of you salon owners, textured-hair pros, and those seeking longevity, integrity, and community-centered growth, with actionable takeaways.
Press play for grounded, real-world guidance you can act on today—and don’t miss the final minutes, where Charlotte shares the mindset that sustained 25+ years in business, her go-to “busy brain” reset, and a challenge for salon owners to try this week. Stick around for resources, next steps, and inspiration.

Chapter Timestamps
2:49 Meet Charlotte Mensah
4:37 Creativity and Personal Growth
9:10 Healing Through Hair
12:30 The Journey into Hairdressing
21:32 Building a Community in Salons
25:10 Launching a Product Line
28:00 The Importance of Authenticity
35:51 Navigating Race and Hair Politics
44:38 Quick Fire Questions
50:41 Takeaways

Resources
Follow Charlotte on Instagram @charlottemensah
Visit Charlotte’s Website: charlottemensah.com
Checkout the Manketti Oil Haircare Range: charlottemensah.com/collections/manketti-oil
Get the Good Hair book by Charlotte Mensah HERE
Visit Samantha Cusick salon website HERE
Sta Studios visit sta-studios.com
Silly Little Girls Club podcast on Spotify click HERE
Samantha Cusick on Instagram @smantha.cusick
Sta Studios on Instagram @sta__studios
Follow Dom Lehane on Instagram @domlehane
Follow How To Cut It on Instagram @howtocutit
54 min
September 01, 2025EP373: Lisa Farrall – Women In Business (Takeover #4)
In the next episode of the Women in Business Takeover series, hosted by Samantha Cusick, we hear from the phenomenal Lisa Farrall—award-winning session stylist, educator, and advocate for diversity in the hair industry. With boldness, humor, and insight, Lisa shares her journey of breaking barriers, championing textured hair, and creating space for inclusivity in hairstyling.
Lisa also opens up about her struggles, from overcoming shame after professional setbacks to stepping confidently into her role as a trailblazer. Whether you’re an aspiring stylist, seasoned professional, or just curious about what makes Lisa a powerhouse in the industry, this episode is packed with inspiration and practical advice.
Chapter Timestamps
3:01 Meet Lisa Farrell
5:20 Lisa’s Journey Begins
9:05 The Importance of Learning
10:32 Lessons from the Salon
11:34 Turning Setbacks into Success
16:48 The Power of Resilience
22:26 Embracing Your Identity
28:04 Hurdles and Highs
33:16 Navigating Business Challenges
42:09 Championing Equality in Hair
44:53 The Role of Mentorship
47:23 Female Empowerment in Business
Resources
Follow Lisa Farrall on Instagram: @lisafarrall
Learn more about WIG London on Instagram: @wig_london
Visit Lisa Farrall’s Website: www.lisafarrall.com
53 min
August 25, 2025EP372: Danielle Garner – Women In Business (Takeover Series #3)
In the third episode of the Women in Business Takeover, hosted by Samantha Cusick, we meet the brilliant Danielle Garner. Danielle shares her journey of building Wildflower and Wholehearted Dublin, each founded on principles of wellness, creativity, and work-life balance. She reveals how intuition and thoughtful innovation have shaped her success in the industry, as well as the challenges she’s overcome along the way.
Samantha and Danielle discuss managing business growth, learning from mistakes, and creating spaces that feel good for both clients and staff. Whether you’re an aspiring salon entrepreneur or interested in hearing about the visionary approach for a better working-life for all in the hairdressing industry, this episode is packed with insight and inspiration.
Chapter Timestamps:
6:53 Danielle’s Journey to Wildflower Studio
11:58 Creating a Nurturing Work Environment
16:56 The Importance of Core Values
22:39 Navigating Burnout and Self-Care
32:47 Exploring Toxicity in Hair Products
41:41 Introducing Wholehearted Concepts
48:08 Rapid-Fire Questions with Danielle

Resources:
Samantha Cusick Salon Website (Click Here)
Sta Studios
Silly Little Girls Club Podcast on Spotify (Click Here)
Instagram: @smantha.cusick | @sta__studios
Danielle Garner: Website | Instagram: @daniellegarner
Wildflower: Website | Instagram: @wildflower.dublin
Wholehearted: Website | Instagram: @wholehearted.dublin
54 min
August 18, 2025EP371: Jordanna Cobella – Women In Business (Takeover Series #2)
In Episode 2 of the *How To Cut It* Women in Business Takeover, Samantha Cusick, owner of Samantha Cusick London, founder of Sta Studios, hosts an inspiring conversation with twice-nominated British Hairdresser of the Year (2024 & 2025) and former London Hairdresser of the Year, Jordanna Cobella.
Jordanna is a popular and much loved guest on the How To Cut It podcast and an ambassador for Wella. She also owns Cobella London, one of London’s leading salons. In this conversation, Samantha explores Jordanna’s journey that has seen her become one of the leading names in hairdressing, alongside sharing her insights on salon ownership, leadership, managing multiple roles including motherhood.
This uplifting episode is a must-listen for hairdressers and salon owners looking to grow their businesses and fuel their passion for the industry.

Chapter Timestamps
3:10: Meet Jordana Cobella
7:11: Navigating Hairdressing and Law
9:42: The Journey to Creative Director
14:29: Balancing Business and Motherhood
26:28: Embracing Life’s Changes
30:17: The Salon Fire Incident
33:38: Managing with Emotional Intelligence
37:24: Building Business Culture
38:47: Plot Twists and Lessons Learned
42:04: Surrendering to Control
To find out more on Jordanna Cobella and Samantha Cusick see the links below
Jordanna Cobella on Instagram @jordannacobella
Cobella visit cobella.co.uk
Samantha Cusick salon website click HERE
Sta Studios visit sta-studios.com
Silly Little Girls Club podcast on Spotify click HERE
Samantha Cusick on Instagram @smantha.cusick
Sta Studios on Instagram @sta__studios
51 min
August 11, 2025EP370: Ashleigh Hodges – Women In Business (Takeover #1)
Welcome to the first special episode of our August Takeover, “Women in Business.” Hosted by Samantha Cusick, owner of both Samantha Cusick salon in Notting Hill and Sta Studios.
This series shines a spotlight on the trailblazing women redefining what it means to lead in our hair industry. Kicking things off features a compelling conversation between Samantha and her special guest Ashleigh Hodges, the youngest female president of the Fellowship for British Hairdressing and founder of MASH Studios London, a creative space for freelancers.
In this insightful episode, Ashleigh shares her journey from working in her mother’s salon to becoming a leader in a male-dominated industry. Explore the challenges women face, including self-doubt and microaggressions, and discover how mentorship and community support can make a difference.
Gain valuable leadership insights as Ashleigh emphasises the importance of authenticity, creativity, and passion. This episode is a must-listen for aspiring female leaders and hairdressers!
Join Samantha again next week for more inspiring conversations celebrating women in business, with Jordanna Cobella.
Chapters
3:15: Spotlight on Ashleigh Hodges
7:19: Journey to Leadership
10:06: Creating Safe Spaces
14:00: Building a Community
16:25: Embracing Change
21:43: The Role of Women
25:38: Micro-aggressions in Business
27:37: Channeling Experiences
28:28: The Importance of Collaboration
33:56: Celebrating Women in Business
37:09: Navigating Awards and Recognition
Links to todays episode
Samantha Cusick salon website click HERE
Sta Studios visit sta-studios.com
Silly Little Girls Club podcast on Spotify click HERE
Samantha Cusick on Instagram @smantha.cusick
Sta Studios on Instagram @sta__studios
Fellowship for British Hairdressing visit HERE
Ashleigh Hodges on Instagram @ashleigh_hodges_hair
Ashleigh Hodges website visit HERE
Mash Creative visit mash-creative.co.uk
45 min

About How To Cut It in the Hairdressing Industry

From the publisher's feed

Award winning hair industry podcast, this is the show that gives the insights, inspirations and information to take your hairdressing and barbering careers to the next level.