How To Cut It in the Hairdressing Industry

How To Cut It in the Hairdressing Industry

By How To Cut It MediaArtsFashion & Beauty
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How To Cut It in the Hairdressing Industry episodes

  • EP388: James Earnshaw & Jordanna Cobella – Hair Innovations Led (What Hairdressers Need to Know)

    In this weeks episode we go behind the scenes of hair colour innovation in a podcast partnership with Wella Professionals UKI. We’re joined by James Earnshaw (Global Wella Professionals Ambassador) and Jordanna Cobella (award-winning salon owner and Wella Colour and Trends Ambassador) and together they’ll be breaking down what really happens when hairdressers help shape professional hair products.

    They’ll be talking BlondorPlex developments, Ultimate Colour, and the real-world feedback that changes formulas, speeds up services, and improves consistency behind the chair. You’ll hear how to translate “new tech” into simple client language, protect your results between visits, and position professional products without awkward selling.

    If you want stronger blonding outcomes, cleaner toning workflows, and a smarter way to explain fade, maintenance, and pricing—this episode is packed with practical takeaways you can use in the salon straight away. Hit play and enjoy!

     

     

    Chapters
    • 3:08: Behind the Scenes with Wella Professionals
    • 3:16: Insights from R&D Development
    • 6:32: Collaboration for Product Innovation
    • 9:38: Creating Unique Toner Shades
    • 18:45: Bridging Science and Hairdressing
    • 21:42: The Importance of Client Communication
    • 22:54: Packaging and Pricing Strategies
    • 25:25: Understanding Color Longevity
    • 28:29: The Evolution of Hairdressing Careers
    •  

       

      Resources from todays episode:

      FOR MORE ON BLONDORPLEX CLICK HERE

      FOR MORE ON ULTIMATE COLOR CLICK HERE

      VISIT WELLA STORE HERE

      WELLA EDUCATION CLICK HERE

      CONNECT WITH WELLA PROFESSIONALS UKI ON INSTAGRAM @WELLAPROFESSIONALSUKI

      FOLLOW WELLA PROFESSIONALS UKI ON TIKTOK @HOUSEOFWELLAUKI

      WATCH THE PODCAST INTERVIEW ON YOUTUBE HERE @HOWTOCUTIT

      CONNECT WITH HOW TO CUT IT ON INSTAGRAM @HOWTOCUTIT

      FOLLOW HOW TO CUT IT ON TIKTOK @HOWTOCUTIT

       

       

       

      35 min
    • EP387: Broke, Bruised, and BACK! – Alex Walker’s No-Excuses Return to the Top

      Welcome to Part 1 of a two-part series where I’m joined by Alex Walker—a Torquay-based haircutting specialist, educator and the founder of AW Hair and Alex Walker Education. We recorded this episode inside Alex’s purpose-built education studio in Torquay, Devon (UK)—a dedicated space away from the salon where hairdressers can learn through in-person sessions, small groups, and online education, while staying connected to real, commercial salon work.

      Alex’s journey began at 17, when he fell into hairdressing almost by accident. What started as a job became a craft. He went all-in on haircutting—especially short hair—with a mission to raise standards and help hairdressers understand the why behind what they do.

      We dig into the realities of ambition, rapid growth, and salon ownership—and the moment everything changed. After his businesses went into liquidation, Alex was left asking: “I haven’t got five days’ worth of clients… what am I gonna do now?”

      This is a powerful conversation on resilience, rebuilding, and staying commercially relevant.

       

       

      Chapters:
      • 11:11: The Journey of Self-Belief
      • 21:27: Transitioning from Hairdresser to Salon Owner
      • 22:54: The Hard Lessons of Business
      • 27:55: The Shift to Education
      • 32:34: Financial Insights and Stability
      • 38:30: Balancing Family and Career Dreams
      •  

         

        Resources from todays episode:
        • Join the waitlist for Spotd HERE
        • Follow Spotd on Instagram @getspotdapp
        • Alex Walker Salon CLICK HERE 
        • Connect with Alex on Instagram @alexwalkereducation
        • Alex Walker online haircutting education HERE
        • For everything else Alex Walker CLICK HERE
        • View our video podcast with Alex Walker on YouTube @howtocutit
        • Connect with How To Cut It on Instagram @howtocutit
        •  

          46 min
        • EP386: (Classic Rerun 2019) The Eugene Souleiman Story

          In this How To Cut It ‘Classic Rerun’ podcast recording  from April 2019, we revisit a powerful conversation with Eugene Souleiman, one of the world’s most respected session hairstylists in the fashion world.

          Eugene shares his journey from humble beginnings in South East London to becoming a global icon in editorial and runway hairdressing. He reflects on training with legendary hairdresser Trevor Sorbie and explains why mastering technical skills is essential before breaking creative boundaries.

          We dive into the fast-paced world of session styling — from preparing for runway shows to making quick decisions under pressure. Eugene discusses designer collaborations and why creating a complete look goes beyond just hair.

          Perfect for hairdressers, session stylists, and hair artists seeking inspiration to grow their craft and think bigger creatively.

          #EugeneSouleiman #SessionStylist #Hairdressing #HairPodcast #RunwayHair

           

          Chapters
          • 2:31: The Launch of Spotd
          • 5:11: Introducing Eugene Souleiman
          • 6:06: Eugene’s New Studio
          • 8:50: Moving to the Countryside
          • 10:06: Working on a Book
          • 13:45: Reflecting on Early Career
          • 17:37: Discovering Hairdressing
          • 21:19: Treasuring Client Relationships
          • 23:16: Working with Trevor Sorbie
          • 27:57: The Journey of Creativity
          • 30:35: Session Styling Realities
          • 35:39: Passion for Hair
          • 37:45: Finding Your Mojo
          • 49:17: Understanding the Culture Shift
          • 56:27: A Return to Education
          • 1:01:45:  Quick Fire Questions
          •  

            Resources from todays episode
            1. JOIN THE WAITLIST TO THE NEW SPOTD APP LAUNCHING SUMMER 2026 GETSPOTDAPP.COM
            2. CONNECT WITH SPOTD ON INSTAGRAM @GETSPOTDAPP
            3. FOLLOW SPOTD ON TIKTOK @GETSPOTDAPP
            4. CONNECT WITH EUGENE SOULEIMAN ON INSTAGRAM @EUGENSOULEIMAN
            5. FOR MORE ON HAIR MASTERY WITH EUGENE SOULEIMAN CLICK HERE
            6. CONNECT WITH HAIR MASTERY ON INSTAGRAM @HAIR_MASTERY
            7.  

              1 hr 8 min
            8. EP385: Next-Gen Legacy (Part 3) — Strategy, Culture & Growth with Tash Grossman + Tilly Capel

              We wrap up our “Next Gen Legacy” mini-series, created in collaboration with Wella Professionals UKI, with hosts Tasha Grossman (CEO, Hobbs Salons) and Tilly Capel (Operations Director, Lara Johnson Lifestyle).

              In this final episode, we explore how modern salons are evolving and why ongoing education is essential to staying relevant. From guest-artist swap days to smarter training, we share practical ways to keep teams inspired and skills sharp.

              We also dive into rebuilding client visit frequency post-COVID and making sure services and pricing reflect today’s expectations. Tasha shares what’s worked with subscription offers like the Blow Dry Club, while Tilly reveals plans for a retail subscription.

              Throughout the conversation, we focus on what fuels sustainable growth: continuous learning, strong direction, and a community-first salon culture that keeps clients loyal and teams motivated.

               

              Chapters
              • 9:17: Focus on Education for 2026
              • 14:52:  Driving Client Frequency
              • 19:45: The Importance of Feedback

                 

                 

                Resources from todays episode
                • Wella Professionals Store HERE
                • Wella Professionals UKI on Instagram @wellaprofessionalsuki
                • Wella Professionals Education HERE
                • Wella Professionals UKI on TikTok HERE
                • HOB Salons on Instagram @hob_salons
                • Lara Johnson Lifestyle on Instagram @larajohnsonlifestyle
                • Watch on How To Cut It YouTube Channel HERE
                • How To Cut It on Instagram @howtocutit
                • How To Cut It on TikTok @howtocutit
                • 25 min
                • EP384: Next-Gen Legacy (Part 2) —Stepping Into Leadership in Family-Run Salons with Tash Grossman + Tilly Capel

                  Episode two of our three-part mini-series Next Gen Legacy explores leadership in family-run salon businesses. A How To Cut It podcast series in partnership with Wella Professionals UKI, this episode features its hosts Tash Grossman (CEO, HOB Salons) and Tilly Capel (Operations Director, Lara Johnson Lifestyle) on what it takes to step into authority, modernise operations, and protect a legacy.

                  In today’s conversation Tash opens up about moving beyond “the founder’s daughter,” driving performance, and making tough calls—including closing the HOB Camden Academy and launching a new education partnership with Wella Professionals. While Tilly reveals how feedback-led culture, flexible policies, and smart structures help retain talent and support teams.

                  Expect honest lessons on identity, change management, and building a salon that works for today’s clients and careers. Hit play.

                   

                  Chapters
                  • 16:29: Leadership in Family Businesses
                  • 28:40: Closing the HOB Camden Academy
                  • 32:59: Partnership with Wella Professionals
                  • 37:44: Challenges and Opportunities in Business
                  •  

                    Resources from todays episode
                    • Wella Professionals Store HERE
                    • Wella Professionals UKI on Instagram @wellaprofessionalsuki
                    • Wella Professionals Education HERE
                    • Wella Professionals UKI on TikTok HERE
                    • HOB Salons on Instagram @hob_salons
                    • Lara Johnson Lifestyle on Instagram @larajohnsonlifestyle
                    • Watch on How To Cut It YouTube Channel HERE
                    • How To Cut It on Instagram @howtocutit
                    • How To Cut It on TikTok @howtocutit
                    • 43 min
                    • EP383: Next-Gen Legacy (Part 1) — Our Story with Tash Grossman + Tilly Capel

                      Inspired by International Women’s Day, Next-Gen Legacy is a new three-part mini-series hosted by Tash Grossman and Tilly Capel, in partnership with Wella Professionals UK & Ireland. The series spotlights the next generation of female leaders modernising family-run salon businesses while protecting what makes them special.

                      In Episode 1, “Our Story,”Tash (CEO of HOB Salons) shares her rise from Saturday girl to leading a legacy brand. Tilly (Operations Director at Lara Johnson Lifestyle) explains why she first chose law, then returned with a fresh business mindset.

                      Expect honest lessons on leadership, family dynamics, team culture, and adapting to changing clients. They also discuss maintaining service standards during industry shifts, building trust across generations, and leading with confidence even when you’re not behind the chair. Practical takeaways include communication, decision-making, and creating a clear vision for sustainable growth.

                      Chapters

                      • 2:53: The Next Gen Legacy Begins
                      • 4:01: Our Journeys Unfold
                      • 7:17: Family Business Realities
                      • 12:51: Leadership and Learning
                      • 16:56: Overcoming Industry Challenges
                      • 22:15: The Importance of Community
                      • 25:15: Adapting to Change
                      • 29:44: Pricing Strategies and Client Relations
                      • 36:23: Navigating Price Increases
                      • 42:27: Building Lifelong Client Relationships
                      • 44:42: Hope for the Future
                      • 46:50: Wrap-Up and Next Episode Preview
                      • Resources from todays episode

                        • Watch the full interview on How To Cut It YouTube Channel HERE
                        • Tash Grossman on Instagram @tashmeg
                        • Tilly Capel on Instagram @tillycapel
                        • Wella Professionals Store HERE
                        • Wella Professionals UKI on Instagram @wellaprofessionalsuki
                        • Wella Professionals Education HERE
                        • Wella Professionals UKI on TikTok HERE
                        • HOB Salons on Instagram @hob_salons
                        • Lara Johnson Lifestyle on Instagram @larajohnsonlifestyle
                        • How To Cut It YouTube @howtocutit
                        • How To Cut It on Instagram @howtocutit
                        • How To Cut It on TikTok @howtocutit
                        • 50 min
                        • EP382: The Science Behind Professional Haircare: An Inside Look at Wella’s R&D

                          In this episode brought to you by Wella Professionals, Dom chats with Jon Walker, Education Brand Manager, and Katharina Liebner, Senior Manager of Product Development at Wella Professionals, about the intricate research and development behind new hair care products.

                          We explore the collaborative process that involves stylists in product creation, addressing hair damage with Wella’s Ultimate Repair line and the growing trend of “skinification.” Jon and Katharina share insights on rigorous testing protocols, the complexities of launching new products, and tease upcoming offerings.

                          Listening in today you will gain a deeper appreciation for the meticulous work that empowers stylists and enhances your craft.

                          Chapters

                          • 8:16 The Science of Hair Damage
                          • 12:46 Skinification in Hair Care
                          • 15:06 The Importance of a Complete Regimen
                          • 19:17 The Technical Story of Ultimate Repair
                          • 23:27 Testing New Products
                          • 28:23 The Role of Consumer Feedback
                          • 31:13 The Latest Product Launches
                          • 33:20 Behind the Scenes at Wella
                          • 38:25 Consumer Pain Points in Hair Care
                          • 41:22 Trends and Innovations in Hair Care
                          • 45:56 The Future of Wella Professionals
                          • Resources from todays episode

                            • FOR MORE ON ULTIMATE REPAIR CLICK HERE
                            • VISIT WELLA STORE HERE
                            • CONNECT WITH WELLA PROFESSIONALS UKI ON INSTAGRAM @WELLAPROFESSIONALSUKI
                            • WATCH THE PODCAST INTERVIEW ON YOUTUBE HERE @HOWTOCUTIT
                            • CONNECT WITH HOW TO CUT IT ON INSTAGRAM @HOWTOCUTIT
                            •  

                              51 min
                            • EP381: What’s Your Dream?

                              Kick off 2026 with Dom as he reflects on How To Cut It’s journey—from a 2017 solo start to Hairbrained Podcast of the Year 2024—and invites hairdressers, barbers, educators, and salon owners to reset, refocus, and map bold goals for the year ahead. Discover what’s next for the community: a smarter way to pause and reset, deeper education, more live events, and Spotd—an upcoming platform designed to connect you with right-fit opportunities. You’ll also hear dreams and lessons from HTCI Platform members Jacqueline Hirst, Chris Grimley, Sarah Dawes, Emma Seldon, Francesca Rivetti, and Vicky Lane.

                              Lastly, Dom asks you to get involved by sharing your 2026 goals by tagging Dom on Instagram @domlehane using the hashtag #mygoals2026, and join us on a fresh path of growth in a fast-changing industry.

                              You’ll learn:

                              • * A simple reset approach to clarify your 2026 vision and priorities
                              • * How the show’s evolution unlocks new learning and community support for you
                              • * What Spotd is and how it can match you to culture-fit roles and teams
                              • * Where we’re heading with deeper education and live events—and how to get involved
                              • * Real-world insights and 2026 goals from our community to inspire your next steps
                              • Chapters

                                • 1:29: Reflecting on Dreams
                                • 7:57: Launching Spotd App
                                • 8:22: Evolving the Podcast
                                • 9:58: Community Voices
                                • Resources

                                  • Spotd: Join the wait list getspotdapp.com
                                  • Join HTCIN Platform Community HERE
                                  • Follow Spotd on Instagram @getspotdapp
                                  • 20 min
                                  • EP380: Andrew Barton (Part 2) – 40 Years, One Mission

                                    British hairdressing treasure Andrew Barton returns for Part 2 as he celebrates 40 years behind the chair and beyond. In this episode with Andrew, we dig into his education philosophy, how he keeps standards high, and the mindset that’s powered him from prime-time TV to today’s social-first world.

                                    Andrew lifts the lid on Split Ends with Andrew and Olga—his storytelling podcast born from his anti-bullying advocacy—and why purpose, service and great communication are the future of salon success. He shares candid reflections on brand, consultancy, mentoring the next generation, and the projects giving him fresh energy. Plus: a must-hear big news announcement. If you’re a salon owner, educator or creative pro, this episode is packed with practical insight, inspiration and heart. Listen now.

                                    Chapters
                                    4:41: The Launch of Split Ends Podcast
                                    6:11: Transitioning to Social Media
                                    10:50: The Impact of Social Media
                                    12:41: Evolving Industry Standards
                                    14:25: The Role of Salons in Communities
                                    17:53: Challenges Facing Salon Owners
                                    20:30: The Future of Training in Hairdressing
                                    24:28: The Importance of Education
                                    28:51: Engaging the Next Generation
                                    31:59: Charity Work and Impact
                                    36:01: Exciting News Ahead

                                     

                                     

                                    Resources
                                    • WATCH SPLIT ENDS WITH ANDREW AND OLGA HERE
                                    • LEARN MORE ON KIDSCAPE HERE
                                    • MORE ON THE LITTLE PRINCESS TRUST HERE
                                    • FIND OUT MORE ON ABLE – ANDREW BARTON HERE
                                    • FIND ANDREW BARTON ONLINE AT ANDREWBARTONLONDON.CO.UK
                                    • CONNECT WITH ANDREW ON INSTAGRAM @ANDREW_BARTON_HAIR
                                    • EP003: Andrew Barton – An Interview with a Celebrity Hairstylist
                                    • EP071: Andrew Barton – Creating Inspirational, Motivational and Empowering Training (ABLE)
                                    • EP379: Celebrating 40 Years – Andrew Barton, An Industry Treasure
                                    •  

                                      46 min
                                    • EP379: Celebrating 40 Years – Andrew Barton, An Industry Treasure

                                      Celebrating 40 years in hairdressing, British icon Andrew Barton joins Dom Lehane to share the mindset, craft and stories that shaped one of the UK’s most loved hairdressers.

                                      From his Yorkshire apprenticeship and the mantra “never accept OK,” to winning British Hairdresser of the Year and defining a signature of healthy, shiny, glamorous hair, Andrew unpacks what lasting success behind the chair really takes. Recorded at Andrew’s Brighton home, expect candid insights on confidence, education, elevating the narrative of hairdressing, and why the salon remains his true north.

                                      If you’re a hair pro or just love great hair, this is essential listening. Get ready for Part Two next week. Search How To Cut It to subscribe. Listen now.

                                      Chapters

                                      1:52: Celebrating Andrew Barton’s 40 Years

                                      3:03: Andrew’s Early Days in Hairdressing
                                      11:10: The Importance of Awards
                                      12:58: Career Before British Hairdresser of the Year
                                      15:43: Defining Andrew’s Signature Style
                                      18:25: Andrew’s Childhood and Adoption
                                      22:48: The Salon as a Safe Space
                                      30:47: The Power of Now
                                      32:57: Exercise and Mental Health
                                      37:51: Balancing a Busy Life
                                      40:16: Understanding Consultancy Work
                                      45:22: The Impact of 10 Years Younger

                                      Resources from todays episode

                                      Andrew Barton on Instagram @andrew_barton_hair

                                      www.andrew-barton.com
                                      25% off all Keratin Complex products use code HTCI25 Rebelbeautybrands.com (offer ends 5/12/2026

                                      53 min

                                    About How To Cut It in the Hairdressing Industry

                                    From the publisher's feed

                                    Award winning hair industry podcast, this is the show that gives the insights, inspirations and information to take your hairdressing and barbering careers to the next level.

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