During our conversation, we uncover the common issues surrounding lowering prices and the importance of justifying costs. We also touch upon the dynamics of pricing in different areas and with different types of clients.

But it doesn’t stop there! Ruth shares some eye-opening insights on the misconceptions surrounding appearance and poverty, challenging the notion that luxury services are out of reach for those in deprived areas. We also explore the incredible benefits of raising prices and fostering an environment of self-care for both freelancers and their clients.

If you’re looking for practical advice on when and how often to increase your prices, as well as effective ways to communicate those changes to your clients, Ruth has got you covered. She generously shares her own journey and pricing examples, along with valuable tips on managing finances and navigating the salon industry.

This episode is a must-listen for all freelancers who want to master the art of pricing and take their business to the next level.

Our conversation kicks-off learning about Steven’s background and the vibrant Hungarian hair industry. He shares his experience thats seen him become a leading global hairstylist and educator, as well as why he has a strong passion for haircutting.

Steven also talks about his Instagram account and how he uses it to showcase his work and creativity to his legion of 61K followers. He discusses his plans for online education and the potential of the metaversein the future.

Be sure to stay until the end to hear how Steven began collecting his thoughts on haircutting in 2019. He then transformed the presentations into a book.

Overall, Steven’s story highlights the impact of family legacy, personal growth, and the evolving landscape of the hair industry.

Its an episode that will motivate you. Hit play!

As a fully accredited qualified performance coach of substantial standing in UK hairdressing, David’s coaching philosophy is simple: He delivers up-beat service performance seminars and better-business courses designed to motivate & have all hairstylists & salon teams inspired fired-up and ready to return to their salons brimming with new knowledge and profitable growth success business plans.

In our conversation today, David is to share valuable insights on business growth, pricing, leadership, and building a positive culture in the salon industry. He emphasizes the importance of understanding numbers and utilising modern business tools to stay organised and in control.

David also discusses the significance of authenticity and embracing individuality in the salon industry. He encourages salon owners to reinvent their services and pricing to cater to different client needs and budgets. Additionally, David highlights the importance of financial accounts and seeking help from coaches to overcome obstacles and achieve success in the industry.

Its a great listen! Hit play!

In this riveting episode, Vicki bares it all, recounting the highs and lows of her journey, from the closing of her salon business during COVID to her comeback trail. But the narrative doesn’t conclude there—brace yourself for an intimate exploration of Vicki’s personal realm, learning about her courageous journey of coming out after a 20-year marriage and battling health issues like ear tumours and hearing loss.

We kick things off by delving into Vicki’s  stint as a TV Hair expert on QVC. She spills the beans on her experiences of being in the spotlight on a shopping channel, offering a sneak peek behind the scenes of live television glam.

This conversation is a potent testament to resilience, triumph, and the unyielding strength to kick arse and thrive again! And remember, as Vicki rightly puts it, “You are never too old to educate yourself in the industry.”

And, be sure to stay tuned as she unravels the fascinating journey behind her new course, ‘Vivid Colour Science,’ revealing how she stumbled upon it and the intriguing ways colors evoke different emotions. It’s a tale that resonates far beyond the salon chairs, exploring the vibrant palette of life itself.

Enjoy!

A podcast produced and published by HOWTOCUT IT Network 

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To help out the show:

Leave an honest review on iTunes. Your ratings and reviews really help and I read each one.

Thank you to Vicki Lord for joining me on todays podcast.

Until next time Howtocutter’s, Peace, Love and Smiles all the way… Goodbye!

Heather was last on the HTCI podcast back in 2020, and today we are to delve into her multi-level approach to her solo hairdressing and education business. She will be sharing how she manages and navigates her a solo career, whilst learning how, if possible, to find balance to it all.

As an award-winning stylist, Heather has earned immense love from hairstylists and colourists alike, boasting a massive following of admirers seeking out her hair education. In particular, her bridal hair education.

The conversation touches on the challenges faced and the relationship between her studio clients work and being an educator. We also tackle the balance between mass appeal and standing out across social media. We go deep into opinions here!

This conversation is a goldmine of inspiration, showcasing that a career in hairdressing can be multi-faceted and dynamic. You can expect to learn about the various dimensions and levels of success a solo hairdressing career can give you, with Heather Robertson as your perfect guide.

Stay inspired!

A podcast produced and published by HOWTOCUT IT Network 

Thanks for Listening

Leave a note in the comment section below.

To help out the show:

Leave an honest review on iTunes. Your ratings and reviews really help and I read each one.

Thank you to Heather Robertson for joining me on todays podcast.

Until next time Howtocutter’s, Peace, Love and Smiles all the way… Goodbye!

As the founder of the British Barbers Association and the UK’s first barbering Master Craftsman, Mike brings a wealth of experience to the table.  We are to delve into the current landscape of the barbering industry and tackle pressing issues faced by barbers today. Our conversation takes a special focus on education, exploring how to promote apprenticeships in barbering and the significance of recognised qualifications versus self-taught methods on platforms like YouTube.

Yes YouTube!!

Mike Taylor shares his thoughts on breaking barriers for aspiring barbers, offering guidance on how young people can enter the field and emphasising the importance of a formal education. We also hear how he has been a catalyst for positive change, lobbying the council for funding to support a class of learners who often fall through the cracks between school and all, by developing a barbering student kit.

But thats not all! Mike is to share with us about the launch of the “Generation Barber” event next year, a groundbreaking initiative for college students, sponsored by Denman Professional.

Tune in for this candid discussion!

A podcast produced and published by the HOWTOCUT IT Podcast Network 

Thanks for Listening

Leave a note in the comment section below.

To help out the show:

Leave an honest review on iTunes. Your ratings and reviews really help and I read each one.

Thank you Mike Taylor for joining me on todays podcast.

Until next time Howtocutter’s, Peace, Love and Smiles all the way… Goodbye!

Anne is back on the show to update us on her new happenings and she reveals her insights on managing thoughts and cultivating a positive mindset, highlighting the importance of challenging negative beliefs and not comparing ourselves to others

We explore the concept of self-talk and how it plays a significant role in our mental well-being and overall life satisfaction. Anne shares her personal journey of challenging self-limiting beliefs and replacing them with more positive and supportive thoughts. We discuss the importance of processing our thoughts in a way that empowers us rather than holds us back and surrounding ourselves with people who are strong where we are weak.

We wrap up the episode by sharing our personal experiences and giving ourselves credit where it’s due, without undermining our own achievements. Anne emphasises the value of treating your job seriously, putting in time and effort, and staying humble.

Its a mighty listen!

A podcast produced and published by HOWTOCUT IT Network 

Thanks for Listening

Leave a note in the comment section below.

To help out the show:

Leave an honest review on iTunes. Your ratings and reviews really help and I read each one.

Thank you to Anne Veck for joining me on todays podcast.

Until next time Howtocutter’s, Peace, Love and Smiles all the way… Goodbye!

With a shift in people’s preferences to how they want to work after the second lockdown, there was a realisation that led Patrick to reassess his business goals. In our conversation he reveals the thinking behind the membership-driven and incentivised model his new business has adopted.

Patrick highlights the benefits of this membership-driven model, including brand autonomy for stylists and the opportunity for them to create their own career paths while still providing traditional salon amenities.

Community is crucial at the Whitworth Creative Studio Space, and Patrick emphasises how to foster unity among freelancers. Additionally, we hear how the business plans to host makers markets and involve professionals from different industries.

He wraps up the podcast by speaking about the importance of normalising failure and highlights the value of personal connections. Patrick shares his own experience of pivoting during the pandemic, which led to personal growth and a more relaxed approach in life.

So here’s the thing to come out of today episode. If its not working, don’t be afraid to change!

A podcast produced and published by HOWTOCUT IT Network 

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Leave a note in the comment section below.

To help out the show:

Leave an honest review on iTunes. Your ratings and reviews really help and I read each one.

Thank you to Patrick marrow for joining me on todays podcast.

Until next time Howtocutter’s, Peace, Love and Smiles all the way… Goodbye!

Todays guest Melenie Tudor, is sustainable advocate. With 40 year’s experience, Melenie Tudor has established herself as the northern powerhouse of hairdressing and owner of the successful En Route Hair Salon in Wakefield.

What sets En Route apart as a high street salon is Melenie’s passion for sustainability. Melenie has made a conscious decision to look after the planet and make eco-friendly choices, while actively helping others to do the same to ensure longevity of salon businesses.

Our focus today is on sustainable practices for salon businesses. Melenie’s role as The Green Salon Collect ambassador has shaped her dedication to eco-friendly initiatives, stemming from her early days as a vegetarian and her firsthand experiences with the environmental impact of palm oil production in Borneo. Melenie shares in this episode on how she witnessed first-hand the devastating effects of deforestation and the plight of the orangoutangs.

From quick wins like recycling with the Green Salon Collective to engaging clients and teams through mirror talkers and refill discounts, Melenie provides actionable steps for businesses eager to embrace sustainability.

Stay tuned as she shares tips for overcoming resistance and highlights the significance of local partnerships in spreading the sustainability message and practices thats pushing for industry change around environmental issues.

A podcast produced and published by HOWTOCUT IT Network 

Thanks for Listening

Leave a note in the comment section below.

To help out the show:

Leave an honest review on iTunes. Your ratings and reviews really help and I read each one.

Thank you to Melenie Tudor for joining me on todays podcast.

Until next time Howtocutter’s, Peace, Love and Smiles all the way… Goodbye!

Jez first joined me on the podcast back in 2017, where we learned about creating a global hair product label. He’ll be updating us on this, and why KeraStraight has been rebranded to become Fabriq.

But as this episode title suggests, we’re both here to mostly talk about Salon International, past and present, and how we’re excited to be exhibitors at this years show.

Salon International is a special event for me and Jez. We have attended it for many years. The experience and memories it provides are invaluable. There is no denying that Salon International played a big part in us both becoming hairdressers.

In this conversation you’ll get to hear all about our Salon International 2023 collaboration and the amazing lineup of speakers and artists, legends and newcomers we have planned for it. The Platform live stage will be like no other over Salon International’s 3 days. It’ll feature a diverse range of speakers who will create a positive and informative experience that is all about championing the hair industry.

Salon International is an event not to be missed. Something that will come through heaps in this podcast with Jez today. Let the fun begin!

A podcast produced and published by HOWTOCUT IT Network 

Thanks for Listening

Leave a note in the comment section below.

To help out the show:

Leave an honest review on iTunes. Your ratings and reviews really help and I read each one.

Thank you to Jez Barnett for joining me on todays podcast.

Until next time Howtocutter’s, Peace, Love and Smiles all the way… Goodbye!