My bio on Todd White is extremely short.

Fanatical biohacker. Wears the same uniform every day. Starts every morning with 40 minutes of meditation. Eats one meal a day. Drinks a bottle of wine each night.

And that's it.

But this guy runs incredibly deep and in today's podcast, filmed after I did a meditation session with the entire team at Todd's Dry Farm Wines office in Napa Valley, we have a rich and meaningful conversation about meditation, manifestation, gratitude, fasting, and, of course, everything you need to know about organic wine.

During our discussion, you'll discover:  -The morning ritual that Todd and his team do together every morning...6:13

• They start work at 10 am to allow team members to "protect their mornings."
• "Circle of love." Usually lasts 60-90 minutes.
  • Meditation
  • Breath work
  • Gratefulness therapy
• It's not a day of work; it's a day of creating.
• Todd sees himself in the "health" business, in addition to the taste business.
• The warehouse workers are the most poignant example of the efficacy of this practice.
  • Warehouse workers are typically treated as objects by leadership.
  • Todd sees them as the  center of love, energy and light.
  • It causes them to want to contribute and create.

-The stringent hiring practices Todd uses to ensure the right people are hired...12:54

• BTW, Dry Farm Wines is hiring! dryfarmwines.com/jobs
• The job descriptions include everything about the company, including the "Peace and Profit Manifesto".
• First rule: "We lead with love."
• Life, not business, questions; essay format.
• Designed to be self-selecting; they want people to "opt out" if they don't see themselves as a good fit.

-Some of the unconventional work practices that Dry Farm Wines uses to balance life and work....17:08

• Happiness is an internal mechanism of joy.
• Todd sees one of his role as a mentor and guide to his employees.
• The actual time of production or creation is around 6 hours.
• Very rare "emails to all"; no "reply all" at all.
• Unlimited paid time off.
• They don't sell any domestic wines; all grapes are from small organic farms in Europe.
• Sharing the culture of the company is as important as promoting the actual product at events, trade shows, etc.
• Communal meals; great parties.

-The process by which Todd came to create a company with such a unique culture...26:00

• Became an entrepreneur at the age of 17.
• Experienced a "grand failure" before founding DFW.
  • Senior health care; 40+ employees.
  • Good concept, but was in it for the wrong reasons.
  • The things we say "no" to are more important the things we say "yes" to.
• Led to discovering meditation.
• Developed a set of 18 business rules; from that became DFW.
• In constant ketosis due to a daily 22 hour fast.
• You see a difference between grapes grown on a small family farm and organic grapes at a market.

-Todd's tips for eating once per day...36:12

• It's more psychological than based on physical needs.
• Helps to be in ketosis.
• Adds a lot of time to the day for work.
• Reduces decision fatigue.
• It's important to be around likeminded people; creates accountability.

-Todd's definition of "biohacking" and how he applies it to his own life...45:24

• "The art and science of how our behavior influences our biological and neurological outcome."
• Proverb: "To feel is to understand"
• You can feel when someone is beneficial for your body.
• Meditation is a practice, and has an aggregate benefit over time.
  • Began meditating twice daily.
  • Minimum of 20 minutes.
  • Todd attributes the success of his business to meditation.
  • Meditation allows us to quiet the mind.
    • We live in traumatic thought.
    • 95% of thoughts we have are thoughts we had yesterday.
  • Teaches us to live in the present moment; stop the trauma of thought.
  • Attachment leads to suffering.
  • Meditation teaches us to look past the attachment to thoughts which block the abundance we were granted at our birth.
  • It's impossible to be grateful and fearful at the same time.
  • Before we can do, we must be.

-Thoughts on The Master Key by Charles Haanel...54:42

• We're all manifesting. The question is: what are you manifesting, and are you using the tools to manifest in the correct way?
• Also recommended: The Power of Now by Eckhart Tolle.
  • Doesn't offer a "prescription": It offers an understanding.
• Was initially offered as a weekly correspondence course delivered via mail in 1912.
• Words become forms, which become vibrations. (self-fulfilling prophecies.)

-Why Todd started Dry Farm Wines, and what he has learned about wine since then...1:01:15

• Needed a better, healthier way to drink. (DFW is low alcohol.)
• Couldn't drink alcohol after becoming ketotic.
• Discovered "natural wines" by accident.
  • Around .1% of all wine makers are natural wine makers.
  • Wines are grown, not made.
  • DFW wines are sugar free.
  • Fermented with wild, native yeast. Most wines are fermented with GMO yeast.
  • "Organic" wine does not mean "natural" or "clean." It simply means that the grapes are grown organically.
  • In the U.S. the FDA approves 76 additives for wine. (Here's a list of the 76 additives.)
  • Natural wines are additive free; no modification in the cellar.
• The dangers of alcohol.
  • Addictive.
  • Dangerous neurotoxin; must be dealt with with care.
  • Healthy in small doses (2 glasses per day); toxic in large doses.
• Natural wine is "alive". It's like drinking from someone's heart and soul.
  • "They haven't been killed with sulfur dioxide." --David Perlmutter
• Irrigation practices.
  • An irrigated grape vine has a root ball 2-3' deep and 2-3' wide.
  • Unirrigated grape vine can go 50-60' deep.
  • Resistance is key to the advancement of life.
  • The vine is struggling for its life; brings character to the fruit.
  • Irrigated vines produce "lazy" fruit.
    • You irrigate for greed.
    • Has a higher yield.
    • Weighs more with more water; sold by the ton.

Resources from this episode:

-Click here to get a bottle of Dry Farm Wines for a penny 

-The Dry Farm Wines job posting

-The Master Key System by Charles Haanel -The Power Of Now

-The Fresh Pressed Olive Oil club Ben is a member of

Episode Sponsors:

-Get 10% off all Thorne products at my supplement website, Kion.

-Goshas Organics. ODNOVA, polish for renewal, revitalize and rejuvenate, is a unique blend of raw honey and botanicals, which air the body in organically reaching a balanced state. Get 10% off your order when you use discount code "ben10%"!

-Organifi I use Organifi Gold for the perfect golden milk before I go to bed. Use discount code "greenfield" and get 20% off your entire order!

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Do you have questions, thoughts or feedback for Todd or me? Leave your comments at http://bengreenfieldfitness.com/dryfarms and one of us will reply!

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