Gym owner Jason Cohen recently did a hard audit of his business, taking a close, honest assessment of its five most critical aspects: the client journey, operations, facility, marketing, and sales.

After the audit, he made some changes. Since then, his gym has been more successful than ever.

Here's what Jason learned when he got up close and personal with his business—and how you can find and patch the holes in yours.

Links:

Locomotion Fitness
Level Method
Gym Owners United
Two-Brain Programming
The Gym Audit

Timeline:

2:08 – Why audit your business?

6:12 – The client journey.

10:45 – Operations.

17:40 – Facility.

28:16 – Marketing.

36:26 – Sales.