Your staff can make or break your business—and that means your hiring process can, too.

What's more important in a potential staff member: experience or personality? How can you tell if someone will gel with your team? What are the red flags to watch out for?

Certified Two-Brain Mentor Laurie Drummond has been staffing Ultra CrossFit for seven years, and she's honed the hiring process to an art. In this episode, she answers the questions above and shares key interview tactics to help you make the right hiring decisions.

Links:

Ultra CrossFit
Incite Tax: Profit First for Microgyms
Gym Lead Machine
When No One Sees Your Vision (And It's all Your Fault) with Kaleda Connell
Done-for-You Hiring Plan and Job Descriptions
Register for the Two-Brain Summit 2020

Timeline:

1:49 – How learning to hire well helped Laurie turn her gym from hobby to business.

4:37 – Credentials or personality?

5:17 – Engage in some light stalking.

8:57 – Two-Brain’s done-for-you hiring plan.

9:52 – Hiring for persona and mapping the staff journey.

13:34 – Thoughts, feelings and potential barriers.

18:09 – Red flags to avoid.

22:40 – Staff as a representation of your business.

26:39 – Matching new hires with your mission, vision and morals.

29:13 – The casual coffee chat.

31:32 – Reading vibes in the first interview.

40:09 – The tough interview questions you need to ask.

43:25 – Dealing with barriers.

46:46 – Everyone is replaceable—including you.