Economic uncertainty is coming, but that doesn’t mean your gym has to struggle.

In fact, the best gym owners use challenging times as an opportunity to grow, refine their businesses and come out stronger on the other side.

In today’s episode, Two-Brain founder Chris Cooper lays out the exact steps gym owners can take to thrive during an economic downturn.

Slashing membership rates is the wrong move—Chris shares smarter strategies for growing top-line revenue, from prioritizing high-value services to improving retention by strengthening relationships with existing clients.

He also explains how to cut unnecessary costs before you’re forced to and optimize your sales process to convert more leads.

Tune in to learn how to build resilience, stay ahead of financial challenges and run a profitable gym—no matter what the economy brings.

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Gym Owners United

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01:19 - Go upmarket, not down

05:34 - Market for retention

08:44 - Improve your weakest metric

10:38 - Grow top-line revenue 20%

13:17 - Plan for the worst, hope for the best

16:26 - Cut spending & maximize ROI

19:42 - Lean on your network