The coronavirus crisis has changed everything, and that includes advertising.

Digital-marketing expert Mateo Lopez went down the rabbit hole to discover what successful gym owners and sales gurus are doing to make sales during lockdown.

Here, he and Mike Warkentin of Two-Brain Media examine real fitness ads from clients of a fitness sales guru, discovering some key patterns along the way.

Links:

COVID-19 Resources
Free Tools
Join the Gym Owners United group on Facebook
Book a Free Call

Contact:

[email protected]
[email protected]

Timeline:

2:41 – Why you might consider a lead ad during this time.

6:11 – Going down the rabbit hole: What are the online fitness sales gurus doing?

11:57 – Using the sales guru’s landing page to find testimonial clients.

16:19 – Pattern point no. 1: narrowing the niche.

21:35 – Pattern point no. 2: the five-day challenge.

26:44 – More testimonial-client ads: Different niches, same pattern.

38:35 – Creating warm leads with low-barrier offers.

40:19 – Streamlining the system to take home more money.

44:14 – It’s not actually about the ads; it’s about the service.