We had an idea: What if we took a talented but financially struggling artist, and paired them with a coach who helps artists build businesses? The result was magic! Today, you'll hear art-business coach Carolyn Edlund work with photographer Matthew Cortellesi. At the start, Matthew was selling occasional photos but had no idea how to create a real business. By the end, he had a new website and an entirely new sales strategy. This episode is for anyone who makes something they love, but can't figure out how to make money doing it.