Shelby Church (@shelbychurch) is a leading lifestyle creator, YouTuber and podcaster known for her thoughtful take on modern life, creativity, and personal growth. With over a decade of experience in digital media, she has built a loyal global audience over 1.8M subscribers and more than 150M lifetime views through her self-titled YouTube channel (@ShelbyChurch), where she shares insights on lifestyle design, technology, money and navigating adulthood with intention and clarity.

In addition to her video content, Shelby is the host of the podcast “Step By Step with Shelby Church,” where she explores what it means to build a fulfilling and sustainable life, both personally and professionally. Recognized for her honest storytelling and practical perspective, Shelby continues to inspire audiences by blending real-world experience with meaningful conversations around growth, balance and purpose in the digital age.IN THIS EPISODE, YOU WILL LEARN:

• How Shelby evolved from beauty content to finance and real estate while keeping followers engaged.

• How to make educational content cinematic, engaging, and easy for audiences to understand.

• Tools and systems Shelby uses to plan, organize, and produce content.

• How to secure high-value brand deals on TikTok and Instagram while growing your influence.

• Why a flexible daily routine is key to staying creative and producing consistent content.

• How meaningful collaborations can expand reach without obsessing over follower counts.

• The power of authenticity in connecting with your audience and building trust.

• How turning your passions into content can create a sustainable and long-lasting brand.

EPISODE SUMMARY:

0:00:15 Meet the modern creator who has successfully navigated the YouTube landscape for over 15 years.

0:04:10 A random coffee shop encounter that turned into a business connection.

0:10:34 The specific video that pulled back the curtain and completely shifted Shelby's career trajectory.

0:13:13 Breaking down the intensive labor and "invisible hours" behind an 11-minute cinematic video.

0:16:39 The psychological reality of "losing followers" and why you have to be okay with it to grow.

0:21:28 A transparent look at brand deal sizes and the surprising reasons why Instagram can sometimes pay more than YouTube.

0:24:09 The "Tesla Effect": How one niche interest resulted in the sale of over 600 cars.

0:26:43 The messy but effective project management system involving voice-to-text and AI reformatting.

0:31:19 Why "forward motion" is Shelby’s secret weapon for overcoming creative blocks.

0:38:18 Rapid Fire: The underrated tech tool that can instantly save your content quality.

0:42:48 The "24-Hour Rule" Shelby uses to protect her time and avoid the "yes-man" burnout.

0:45:08 A hot take on where social media is heading in 2026 and why you can't fake the "human" element anymore.

0:49:15 A final piece of advice: Why the world is friendlier than you think—if you’re willing to go first.

Share the love & let me know your thoughts over on Instagram,⁠

 @coffeeandagoodvibe  | @coffeeandagooddate | @ayeshasehra⁠

EPISODES MENTIONS: 

Follow Shelby Church on Instagram  | Tiktok | Youtube

Listen to Step By Step with Shelby Church on Apple | Spotify | Youtube

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