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The BIGGEST objection you’ll ever face is… money. And I’m not talking about, “I have zero in my bank account and want to go into major debt to buy your course.” We’re talking ethical sales conversations around buying your offer or course, meaning people who have the money but aren’t sure it’s the best financial decision or something else.
This is exactly what Rachel Duffy and I are talking about in this podcast episode. Listen in and discover two types of trust for happy buyers and how to build them quickly, why the money objection is coming up, different objection scenarios and how both Rachel and I approach them, and the questions to ask in each scenario. Because money objections, actually, are rarely connected to actual dollar bills. Here’s how we walk people through several money objection scenarios to make the best decision for them and their businesses.
Listen to Part 1 of this four-part series here: https://brandonlucero.com/ep180
Listen to Part 2 of this four-part series here: https://brandonlucero.com/ep181
[FREE GUIDE] Discover The 3 MESSAGING FRAMEWORKS That Generated Profitable DM's In 72 Hours! Get your guide here - https://pages.brandonlucero.com/dm-sales
Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to [email protected] my team will share our exclusive bonus episode with you! Thank you for your support of this show!
Connect with me on Instagram @iamBrandonLucero and let me know what you think of the episode!
By Brandon Lucero5
198198 ratings
The BIGGEST objection you’ll ever face is… money. And I’m not talking about, “I have zero in my bank account and want to go into major debt to buy your course.” We’re talking ethical sales conversations around buying your offer or course, meaning people who have the money but aren’t sure it’s the best financial decision or something else.
This is exactly what Rachel Duffy and I are talking about in this podcast episode. Listen in and discover two types of trust for happy buyers and how to build them quickly, why the money objection is coming up, different objection scenarios and how both Rachel and I approach them, and the questions to ask in each scenario. Because money objections, actually, are rarely connected to actual dollar bills. Here’s how we walk people through several money objection scenarios to make the best decision for them and their businesses.
Listen to Part 1 of this four-part series here: https://brandonlucero.com/ep180
Listen to Part 2 of this four-part series here: https://brandonlucero.com/ep181
[FREE GUIDE] Discover The 3 MESSAGING FRAMEWORKS That Generated Profitable DM's In 72 Hours! Get your guide here - https://pages.brandonlucero.com/dm-sales
Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to [email protected] my team will share our exclusive bonus episode with you! Thank you for your support of this show!
Connect with me on Instagram @iamBrandonLucero and let me know what you think of the episode!

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