In this episode of The Modern Hairstylist Podcast, host Hunter Donia and guest Jodie Brown show you how to use the same platforms you rely on for discovery to also deepen retention. If your marketing has been focused on new clients only, this conversation reveals how existing clients are seeing that content too and how to turn every post and story into a relationship builder that keeps people coming back. 

Whether most of your clients arrive from word of mouth, Instagram, or Facebook, you will learn simple ways to bring them onto your socials, keep them on your email list, and show up in stories with content that feels human and helpful. You will also hear why storytelling builds loyalty and how to make clients excited about new possibilities in your chair. 

Key Takeaways:

📣 Marketing that serves two audiences
Your new client content is seen by current clients. Treat feed posts and stories as touchpoints that strengthen trust and spark referrals. 

🧭 Get clients onto your platforms
Use a quick in chair ask and a simple QR code to move clients to Instagram or Facebook and onto your email list so you can stay visible between visits. 

📱 Let stories do the retention work
Stories reach existing clients most reliably. Share helpful micro updates, quick education, and light personal moments to keep relationships warm. 

🗣 Tell client stories
Show the journey from consultation to result so people see what is possible next for them. Storytelling keeps clients engaged and eager to return. 

✨ Make the service feel exciting
Retention climbs when clients believe they can try something fresh with you. Share new techniques and ideas so visits feel like an experience rather than a chore. 

👀 Curate who you follow to spark real engagement
Use the followed tab and a focused list so client posts appear, then comment and interact with intention. The right feed creates daily touchpoints. 

Why You Should Listen:

If you want your social content to fill the chair and keep it filled, this episode gives you a simple plan to market for discovery and loyalty at the same time. You will leave knowing where to show up, what to share, and how to turn everyday posts into retention that compounds visit after visit. 

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