How to Sell Online

Today I’m talking TikTok with Olivia Starling, who has found incredible success building and growing an online store using TikTok. 

Now, when I think of TikTok, I think of teenagers and people dancing all over the place. 

And yes, I admit to having been drawn into TikTok’s plethora of video content, descending down a tunnel filled with recipe videos, makeup tutorials, puppies, and people who haven’t yet heard of what the acronym “TMI” is all about. 

But Olivia has cracked the code needed to use TikTok as a viable way to promote your products and grow your online shop. In this episode of the Because I Can Life podcast, she shares so much good information about how you can make this social media sister work for you too. 

Here are 3 tips to grow your ecommerce store with TikTok: 

1. Create real content that resonates with real people. People are TIRED of being sold to. Give them something beyond merely a sales pitch.
2. Combine TikTok with other social media platforms. According to Oliva, her strategy includes TikTok, Facebook, and even Instagram. It’s about capitalizing on the strength each one offers.
3. Never use content just once. If you’re going to invest time or money—or both!—don’t just publish it in one place, one time. You need to get as many eyes on your content as possible (including the content you’re not creating on your own.That’s a hint.)

And there is SO MUCH MORE where those come from, so you are DEFINITELY going to want to listen!  

Additional Resources 

Follow Olivia: 

On Instagram: @oliviaisnotaninfluencer

Olivia’s Website: OliviaIsNotAnInfluencer.com 

Product Website: Starlettegalleria.com

TikTok Secrets PDF: www.tackleyourtraffic.com

Connect with Alison:

Facebook: @alisonjprince

Instagram: @alisonjprince

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Hi there! Welcome to the latest episode of my podcast, where I am talking about creating successful businesses selling products online. 

And today, my friend, you are getting to join me and my students in a little something we like to call a hot seat. 

It sounds scarier than it is. And actually, it’s pretty dang awesome. It’s when I get to work one on one with a student to see what’s going great, where they’re a little stuck, and what they can do to move their business forward. 

In this episode—and this hot seat—you get to meet Norma, who has created a product that is fan-bom-diggity-tastic. Her goal is to help kids kick their “I’m bored” and screen-time habits and use their time to explore starting simple businesses. 

I KNOW! Isn’t it a great idea?! 

But Norma was feeling a little unsure about a few things, including how best to help parents see how her product works. And she had doubts about something so many new online business owners struggle with: pricing! 

Listen to find out more about Norma’s business, her challenges, and how together we find solutions that work for her (and maybe for you, too!) 

Additional Resources 

Shop with Norma: houseinabottle.com

Follow on Facebook: @HouseInaBottle

View on Instagram: @houseinabottleofficial

Connect with Alison:

Facebook: @alisonjprince

Instagram: @alisonjprince

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Click here to join the $0-100k System!

Partnerships in any kind of business can be hard to navigate. But what about building a successful ecommerce partnership—is it just as challenging?  And what if your partner was your mom or your child? 

Yeah. Let that one sink in. 

Well, today on the podcast I welcome mother-and-daughter duo Diane Kesinger and Brenna Potash. They’ve worked together to make their business—Bee + Me—a success both in terms of earnings and great customer relationships. 

Diane and her husband have been long-time entrepreneurs. One of the things I absolutely, cartwheels-inside-my-chest LOVE about their story is that they had their kids work with them in their business and now see the benefits from that choice. 

It’s something I can relate to, as my kids have worked right alongside me (and when it comes to my girls, they even started their own online store!) Kids learn so dang much about hard work. 

What I also really appreciate is how Diane and Brenna complement one another’s skillsets—something crucial to building a successful ecommerce partnership. For example, Brenna excels at product photography, while Diane is great with the logistics of packaging. It’s a balance that works really well and allows each to focus on what they do best.

Anyone thinking about partnering up to start an ecommerce business could learn so much from these two women. That includes not only a parent and his or her child, but also husband and wife, best friends, siblings or anyone else who wants to maintain a great relationship while working together.  

Something else to listen for in this interview: the importance of stepping back to look at how far you’ve come. It’s so easy to see everything that’s wrong or that still needs to be done…or how far ahead of us someone else seems. Does that sound (or feel) familiar? Listen to the podcast now to learn how to overcome that and a whole lot more.

Additional Resources 

Shop Bee + Me Boutique: BeePlusMe.com

Find Them on Instagram: @beeplusme 

Follow Them on Facebook: @beezerandme

Connect with Alison:

Facebook: @alisonjprince

Instagram: @alisonjprince

>>>

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Click here to join the $0-100k System!

Well hello there, and welcome to this episode of my podcast—where I’m teaching you #1 way to avoid being the face of your online brand.

I’ve had so dang many people outside of that group tell me that they’d LOVE to have a successful ecommerce store but the idea of being the face of their brand stops them from ever getting started. So I surveyed the students in my 0-100K System not too long ago, and I learned that the majority of them also absolutely do not want to be the face of their brand. 

Truly, I get it. When I started my first online store, I didn’t want anybody to know who I was, either.

That’s why I’m introducing a special guest today as part of my podcast episode. It’s fair to say that she was key to me hitting the million-dollar mark (and multi-million-dollar mark) with my first online store.  

Her name is Nikki and she’s the kind of neighbor everyone wants to have. Her husband’s an attorney, she has three kids and she drives a minivan. And she loves finding cool, affordable products for herself and her family. 

And there’s one other thing you should know: she’s not real. 

Nikki is the avatar, or the buyer persona, I created for my online shop. It was thanks to her—and a method I followed almost religiously--that I didn’t have to be the face of my ecommerce business. 

Curious about that method?  Well, there are 6 steps, and I go over every single one of them in this podcast episode. And to make it easy to remember, I came up with the acronym “HEROES.” 

Additional Resources 

Find out how Krista built a million-dollar tee-shirt business without being the face of her brand. Click here.

Connect with Alison:

Facebook: @alisonjprince

Instagram: @alisonjprince

>>>

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Click here to join the $0-100k System!

I’m excited to welcome back Bryan Bowman to my podcast today. I was fortunate enough to interview him about a year ago right here on the Because I Can Life—and couldn’t wait to bring him back! 

Last time, he talked Shopify. 

Today, we’re discussing the ins and outs of Facebook ads, which is a huge topic right now in the ecommerce world.  

I’m hearing way too many people say they’re spending thousands—even tens of thousands—on Facebook ads and they’re just not seeing the returns they hope for. 

Bryan works with e-commerce entrepreneurs EVERY DAY to help them tackle this stuff, and he’s here to let us know what we need to think about when it comes to running ads on Facebook. 

Oh—and you’ll learn why, as he puts it, friends don’t let friends boost posts!

Download and listen now.  

Additional Resources 

Connect with Alison:

Facebook: @alisonjprince

Instagram: @alisonjprince

LinkedIn: linkedin.com/in/alisonjprince/

>>>

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People are always asking me the secrets to my ecommerce success, and in today’s podcast, I share one of them: having a Momentum Coach. 

Not quite what you expected? 

Well, I believe that the investments we make in ourselves are the very best we can make. I also believe that having someone I can talk with and get “unstuck” with is invaluable. That’s why I have a Momentum Coach.

Ashley Pedersen works with online store owners in my Next Level class, helping them to move past blockers their brains may be tossing up.  

As you’ll hear, she gives them opportunities to ask questions and helps students understand that they can—and should—take up space. And they learn that the only people they should get out of the way for…are themselves

Get ready to listen, to learn, and maybe even have your mind opened to new possibilities a bit.  

Listen now for all the details. 

Additional Resources 

Connect with Ashley on Facebook: @ACLifeCoach

Follow Ashley on Instagram: @AshleyCameronCoaching

Connect with Alison:

Facebook: @alisonjprince

Instagram: @alisonjprince

LinkedIn: linkedin.com/in/alisonjprince/

>>>

Get your free Because I Can planner here (you just pay shipping)

Click here to join the $0-100k System!

Growing an ecommerce store is a glorious challenge, but after doing it multiple times myself, I’ve found some tried and true methods that work. Those methods include how to use my LADDERS Law to grow your online business. 

Lemme guess: you’re wondering what the hot heck a ladder has to do with ecommerce. After all, I’ve never sold a ladder in my life. Unless maybe it was some sort of cute little décor piece that sits on your counter. 

But I want you to think about a ladder for just a sec. Say we wanted to get on our roof to put on some Christmas lights or something similar.

We don’t leap from the ground onto a roof two stories above, right? It’s a pretty impossible thing to do for most of us—especially holding a bunch of tangled holiday lights.

And we shouldn’t jump from a roof to the ground two stores below, either. Odds are, we’d get hurt.

That’s why we use ladders. They’re designed to help us carefully move up—and down, if needed—as we work towards a goal. In the case of ecommerce, my LADDERS Law is designed to help you do the same thing. 

I have used this process to build my ecommerce businesses multiple times, and I’m not alone. My daughters used it to launch their successful ecommerce business. So have moms and grandmas and other students in my 0-100K System. They’ve followed these exact steps so they could create their own successful online stores. 

Recently, I even taught my friend and ClickFunnels founder Russell Brunson my ecommerce LADDERS Law. The result? He sold over $15,000 in burlap bags in two weeks!

Ready to learn more?

Listen now for all the details.

Additional Resources 

Listen to Kim Henrie’s episode here.

Connect with Alison:

Facebook: @alisonjprince

Instagram: @alisonjprince

LinkedIn: linkedin.com/in/alisonjprince/

>>>

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Click hereto join the $0-100k System!

If you’ve ever wondered what the secret to success is when it comes to starting and operating an online store, this episode is for you. 

Today I’m joined on the Because I Can podcast by Kim Henrie, whose ecommerce journey is one that anyone can learn from—no matter what they plan to sell in their online store. 

Kim had a big, BEAUTIFUL goal and vision for what she wanted to offer her customers. But as you’ll find out, she started small and grew her business one step at a time to allow herself to learn the ins and outs of launching an online store. 

I have to tell you that while I might sound pretty chill in this description, when I was talking with Kim I was so dang excited! 

The information she shares is EXACTLY what people who are new ecommerce need to hear!!!!

And you know what else I loved? Any time Kim runs into a challenge or has someone tell her “no” she doesn’t let it stop her. 

She finds Plan B, C, or D and keeps right on going. 

(Um…and the fact that she designs every single piece of clothing—including the fabric itself—is just so dang cool.) 

Listen now for all the details.

Additional Resources 

Shop With Kim: KimHenrie.com

See her on Facebook: @ShopKimHenrie

Follow her on Instagram: @shop.kimhenrie  

Connect with Alison:

Facebook: @alisonjprince

Instagram: @alisonjprince

LinkedIn: linkedin.com/in/alisonjprince/

>>>

Get your free Because I Can planner here (you just pay shipping)

Click here to join the $0-100k System!

What is charisma? Is it something only a few people have? Just the wildly famous types you see walking the red carpets or speaking on stage? 

Well, according to McCall Jones, who joins me on my podcast today, everybody (psst! Including you!) has charisma that’s all their own. And she also says that it is possible to find a style that works for you. In other words yes, you CAN hack charisma. 

Sooooo….wait.  How does McCall know all of this?

Glad you asked! 

McCall has been performing since she was just 8 years old. She has sung in front of tens of thousands of people, and her work in film means that TENS OF MILLIONS have seen her on screen. 

But in addition to being a performer, McCall is an observer. She would watch others who were on stage, seeing how some would absolutely engage their audiences while others…fell flat. (ouch) 

Today she is the founder of Charisma Hacking, using what she learned during her years of performing to help business owners identify and use their own styles to achieve some insane business goals. 

And yes, what she does can help even the most INTROVERTED online store owner to utilize the elements of their own charisma to attract and engage buyers. 

McCall is a high-energy expert who loves what she does and has the science to back it up. Get ready for a fast-paced conversation FULL of powerful ideas. 

Listen now for the details.

Additional Resources 

Check out McCall’s website: CharismaHacking.com

See her on Facebook: @MrsMcCallJones

Follow her on Instagram: @mccalljonesofficial 

Connect with Alison:

Facebook: @alisonjprince

Instagram: @alisonjprince

LinkedIn: linkedin.com/in/alisonjprince/

>>>

Get your free Because I Can planner here (you just pay shipping)

Click here to join the $0-100k System!