How to Sell Online

Every now and again I can’t help but humming the “Why You Gotta Be So Mean” song from T Swift…especially when I scroll through the negative reviews I’ve received. 

But negative online reviews are kind of part of the whole ecommerce gig. 

Sometimes the reviews are honestly written and have the best intent behind them. 

Others…?  

Yeah, not so much. 

In today’s Because I Can Life episode, I’m digging into all sorts of things about online reviews, like: 

• 3 steps you can take to deal with negative reviews;
• My desire to normalize negative reviews;
• Why online store owners need to avoid internalizing negative reviews;
• What you should consider when you leave a review…

…and why some people should never be allowed into National Parks. (Surprising tangent, I know.) 

So kick back and give it a listen—and give it a review (hopefully not a negative one!) if you like what you hear. 

Key Takeaways

Intro (00:00)

National parks slander? (01:20)

Negative reviews are normal! (03:04)

Sharing more negative reviews (04:50)

Just delete those comments (07:07)

Address the comments appropriately (07:47)

Take the high road (09:02)

Don't take these reviews personally (09:47)

Put a barrier between you and the comments (11:04)

A few examples (13:01)

More reviews for you (15:10)

Additional Resources 

Connect with Alison:

Facebook: @alisonjprince

Instagram: @alisonjprince

LinkedIn: linkedin.com/in/alisonjprince/

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When we were kids, it usually didn’t phase us to try new things—I mean, childhood is a time when we’re always learning, right?  And for the most part, if we don’t get it right, we just dust ourselves off and try again. 

As adults, however, we don’t tend to give ourselves the same kind of grace. We want to get things right the first time. 

That’s why I loved my conversation with Darlene Turner, who was one of the first people who joined my 0-$100K Program. 

In this episode of the podcast, Darlene shares her journey launching and growing her online boutique, CrushOnThis.net—and what she’s learned along the way (including why it’s okay to be bad at something new.)

Key Takeaways

Intro (00:00)

How we met (00:49)

Wanting her own business (02:45)

What school doesn’t teach you (03:47)

“I wanted someone that had done it” (04:48)

Getting started (05:49)

Finding inspiration (07:11)

Crush on That, Crush on This (08:48)

Too much inventory (09:50)

Learning on deal sites (12:12)

Going live on Facebook (14:20)

It takes as long as it takes (22:28)

Learning to be bad again (25:44) 

Home “studio” (27:48)

Facebook groups and pages (28:29)

Comment Sold (31:50)

Don’t attach an outcome (33:06)

Wanting a connection (36:38)

Top takeaways (40:45)

Additional Resources 

Shop with Darlene: CrushOnThis.net

Facebook: @crushonthis.net

On Instagram: @crushonthis

Connect with Alison:

Facebook: @alisonjprince

Instagram: @alisonjprince

LinkedIn: linkedin.com/in/alisonjprince/

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Let’s put it bluntly: there are problems with the global supply chain right now. And those problems are impacting eCommerce sellers and entrepreneurs across the globe. 

I discuss the reasons for this supply chain failure in this episode of my podcast—but 

more importantly, I share 4 things you can be doing right now to keep your business going. 

Now, you may wonder, given the fact that this supply chain issue is something that hasn’t really happened in our lifetimes, how I can give advice about it. 

Here’s the thing: as an entrepreneur doing business in the eCommerce space, there is forever and always something that’s unexpected—and you really do learn to roll with it. 

I’ve had products—one of which I talk about in the podcast—get stuck at a port for months! That means I’ve had to act fast to still hit key sales dates…even if it meant last-minute product sourcing, swapping out items, or repackaging old products so that they fit whatever target I needed to hit. 

So if you’re not sure what to do because your products are stuck in port, give this podcast a listen. You may come up with some ideas of your own that will help keep your sales coming in.

Key Takeaways

Intro (00:00)

Supply chain issues in COVID times (02:24)

An overview of logistics (04:32)

The effects of the pandemic (07:18)

4 things you can do to move your business forward (11:04)

Additional Resources:

Connect with Alison:

Facebook: @alisonjprince

Instagram: @alisonjprince

LinkedIn: linkedin.com/in/alisonjprince/

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Okay, imagine for one minute that you had a hundred thousand influencers helping you promote your product. 

Seriously—one hundred thousand influencers. 

You’re probably thinking to yourself how on earth that’s even possible, right? I mean, I sure as heck would. 

But I just learned the secret from Megan Neugebauer, whose business “Shop Resin Molds” is proof that there are, as they say, “riches in the niches.” 

Get ready to learn how she did it, her product inventory strategy—and why she’s really looking forward to having her husband spit out his beer. 

Intrigued? Let’s get started.

Key Takeaways

Intro (00:00)

Meet Megan! (02:12)

The magic of Instagram (07:38)

Working with influencers (13:33)

Shipping internationally (18:11)

Megan's IG strategy (20:11)

Megan's secret weapon (23:47)

Juggling business and family (31:31)

Megan's secret traffic source (36:49)

Top takeaways (39:48)

Additional Resources 

To get in contact with Megan, visit her Instagram here.

Check out Megan’s website here.

Connect with Alison:

Facebook: @alisonjprince

Instagram: @alisonjprince

LinkedIn: linkedin.com/in/alisonjprince/

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Helloooo everyone and welcome back to a brand new episode of Because I Can Life!

This one is gonna be sooo exciting! And I promise you, I'm not just saying that.

Let me ask you a question: Have you ever looked around your house and thought to yourself: "I could probably make money out of that...”?

If the answer is yes, then friend, you're not alone! In fact, if you know me, then you know I looove encouraging people to go through their homes and see if there's anything they can sell. 

Sure, it might be an unconventional way to start a business, but I'm telling you, it works!

And I have proof! 

This week's guest, the brilliant Laura Hutcheon, has done just that. She was able to grow her business from stuff she had around the house that was headed to the trash.

Today, Laura tells us all about her journey and shares a few tips and tricks with us.

Ready? Grab yourself a drink and get comfortable, because we’re about to dive in!

Key Takeaways

Intro (00:00)

How Laura started (02:12)

Working from home as a mom (08:12)

The struggle that comes with delegating (15:06)

Three pieces of advice from Laura (16:39)

Running a business during COVID times (20:05)

Selling your business at the right time (23:39)

Cotton And Crate (29:53)

Top takeaways (35:56)

Additional Resources 

To get in touch with Laura, go to her Instagram here.

Visit Laura’s website here and use code “ICAN40” for 40% off your purchase!

Connect with Alison:

Facebook: @alisonjprince

Instagram: @alisonjprince

LinkedIn: linkedin.com/in/alisonjprince/

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Hi everyone! Welcome to a brand new episode of Because I Can Life!

Get ready for this, mommies! Lacie Halford is this week's guest and she will be covering a topic that will hit every mom hard. It's going to be incredibly relevant to you and me.

Our guest, Lacie, is a mother of two and a supportive wife to her husband. She was not born with an entrepreneurial spirit… But she quickly developed it to help sustain her family! Aside from that, she wanted to prove others wrong about the so-called "limitations" of someone who hasn't gotten a college degree. 

Lacie's story and struggles are not new to all of the mompreneurs out there. Being both moms and entrepreneurs, we often intertwine these roles together. As a result, we end up feeling like we haven't done our best in either role!

So… Can we be great moms and great entrepreneurs? YES! 

Tune in because Lacie is going to share golden tips to help you get there fast!

Key Takeaways

Intro (00:00)

How Lacie started (01:46)

First sale feels! (06:14)

Keep your hands busy (09:10)

Use the power hour (12:26)

Breaking the phone habit (14:34)

Find your platform (18:50)

Brand new goals (23:24)

Lacie’s tips for mompreneurs (25:09)

Follow Lacie (29:49)

Top 10 takeaways (31:24)

Additional Resources 

Check out Lacie’s site: https://woodbeco.com/

Connect with Lacie:

FB:  https://www.facebook.com/woodbecompany

IG: @woodbecompany

Connect with Alison:

Facebook: @alisonjprince

Instagram: @alisonjprince

LinkedIn: linkedin.com/in/alisonjprince/

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Hi everyone, welcome to a brand new episode of Because I Can Life!

This week's guest is going to be covering an incredibly powerful topic that I'm sure resonates with most of us. 

Tanya Dalton is all about feeling more accomplished by actually doing less. She’s so passionate about the topic, she wrote two amazing books to share her wisdom ("The Joy of Missing Out" and "On Purpose")! 

One thing Tanya realized early on is that while we all have different stories and backgrounds…  We all share one thing in common: the overwhelm. 

How do we get out from under this feeling and take control of our time? How do we do more by doing less?

Tune in because that’s exactly what Tanya will teach us!

Key Takeaways

Intro (00:00)

Tanya Dalton’s inspiration for her books (03:35)

Being on purpose (07:25)

Understanding your brain (11:43)

Envision yourself in the future (17:29)

Who you’re supposed to be vs who you are (20:38)

The power of reflection (27:14)

Get “The Joy of Missing Out” and “On Purpose” (28:45)

Follow Tanya (31:53)

Top takeaways (34:11)

Additional Resources 

To get in touch with Tanya, go to her site here.

Get Tanya’s book, The Joy of Missing Out here.

Pre-order her latest book, On Purpose here.

Connect with Alison:

Facebook: @alisonjprince

Instagram: @alisonjprince

LinkedIn: linkedin.com/in/alisonjprince/

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Hello everyone, and welcome back to another brand new episode of Because I Can Life!

After a week-long break, I am back, and more pumped than ever. And it's not just because I'm suuuper excited about today's subject!

Speaking of which, today, I'll be discussing one of my all-time favorite things: Influencer marketing!

If you've ever listened to me talk, then you know how much I love influencer marketing. That's because it really works! 

But, what should you do if influencers aren’t responding to you?

Today's guest, the brilliant Jake Kelfer, will be answering that exact question for us!

Well then, what are you waiting for?

Tune in now!

Key Takeaways

Intro (00:00)

Jake's backstory (04:21)

Jake's books (06:40)

More about Jake's third book (10:04)

Business is truly about relationships (14:41)

The differences between the world's best (19:00)

Surprising things about successful entrepreneurs (22:19)

How to create a connection online (25:21)

Asking the right questions (33:11)

Top takeaways (38:17)

Additional Resources 

To get in touch with Jake, go to his Instagram here.

Get Jake’s book, The Elevated Entrepreneur, here.

Connect with Alison:

Facebook: @alisonjprince

Instagram: @alisonjprince

LinkedIn: linkedin.com/in/alisonjprince/

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Hello hello everyone, Alison here! I'm back again with another episode, and oh boy, this interview is just brilliant (mostly because of my amazing guest!!).

Before we start though, let me ask you a question: Do you ever find yourself overwhelmed with everything in your life? Do you feel like you're being stretched so thin you might as well just give up? (Okay, that was two questions, my bad!)

If the answer is “yes”, and “OH GOD YES!”, don't give up hope yet! Because friend, you can and will get through this.

How do I know?

Because I've been in that position too. And what I had to do was reorganize my life. 

Which brings me to today's guest, the queen of decluttering, Allie Casazza!

Wondering what she's got to say about this?

Tune in now to find out!

Key Takeaways

Intro (00:00)

Story time! (01:01)

Meet Allie (04:47)

Declutter Like a Mother (06:59)

Allie's message (11:05)

Why you should declutter (13:22)

It's not you, it's your environment! (20:47)

How to start decluttering (23:06)

Mindful shopping (27:38)

Top takeaways (33:39)

Additional Resources 

To get in touch with Allie, go to her Instagram here.

Get Allie’s book, Declutter Like a Mother, here.

Connect with Alison:

Facebook: @alisonjprince

Instagram: @alisonjprince

LinkedIn: linkedin.com/in/alisonjprince/

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Heyy everyone, Alison here! And today, I'm back with another great episode of Because I Can Life! 

This week, I'm going back to basics, and interviewing the brilliant Bev Schweigert.

This is actually an update, because I've interviewed Bev before (in episode 38, so go listen to it!) and she had told us all about how she crossed the six-figure mark.

If you don't know her, Bev is an amazing entrepreneur and business owner, and today, we discuss the behind the scenes of reaching success, crossing the six-figure mark, and how she did it all!

Curious about what it takes to grow a business and the reality of financial success?

Tune in now!

Key Takeaways

Intro (00:00)

Who is Bev? (01:09)

The beginning of everything (04:38)

Selling through Shopify (13:09)

Email marketing to the rescue! (18:22)

Reaching your target audience the right way (23:36)

Using influencers for marketing (28:03)

Why do you want to make money? (36:50)

Top takeaways (39:33)

Additional Resources 

Check out Bev’s website here.

Connect with Alison:

Facebook: @alisonjprince

Instagram: @alisonjprince

LinkedIn: linkedin.com/in/alisonjprince/

>>>

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