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How To Stop Amazon Ads From Eating Your Organic Sales
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Learn why running ads can impact your organic sales and what to do when performance drops. This video breaks down audience targeting, keyword mistakes, and ways to fix PPC without hurting ranking. Understand campaign segmentation and optimize both ad and organic growth.
Your ads are doing damage, book a strategy call to fix what’s killing your organic sales: https://bit.ly/4jMZtxu
Dominate holiday sales with the Q4 Playbook every top brand is using right now: https://bit.ly/46Wqkm3
#AmazonAds #OrganicRanking #PPCStrategy #AmazonSalesTips #keywordoptimization
Watch these videos on YouTube:
Top 5 Questions Answered in Our Amazon AMA: Strategies for Niche Success: https://youtu.be/0x8CjbZgYt0
Top 10 PPC Tips (that are most viewed on channel): https://youtu.be/WukdCZ6WVbc
-----------------------------------------------
Plan your biggest year yet, get the 2025 Ecommerce Playbook today: https://bit.ly/4kOz6rr
Stop wasting ad spend. Grab the PPC guide that actually drives results: https://bit.ly/4lF0OYX
Rank higher and sell faster, get the SEO tools built for real growth: https://bit.ly/3JyMDGo
Don’t wait for a performance drop—download the Crisis Kit and protect your store: https://bit.ly/4maWHn0
Timestamps
00:00 - Ad Strategy Causing Organic Sales Drop
00:42 - Branded Keywords Are Cannibalizing Ranking
01:34 - Campaign Spend Too Low for New Targets
02:11 - Why Low ACoS Can Be a Red Flag
02:51 - Campaigns Not Delivering or Converting
03:26 - Fixing Old Negations and Revisiting Keywords
04:06 - Missing Audience Segmentation from AMC
05:01 - Building New-to-Brand Campaigns for Growth
06:00 - Category Targeting to Reach New Shoppers
06:45 - Understanding Drop-Off on Product Pages
----------------------------------------------
Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy
Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw
Support the show
View all episodes
By Steven Pope
5
3737 ratings
Send us a text
Learn why running ads can impact your organic sales and what to do when performance drops. This video breaks down audience targeting, keyword mistakes, and ways to fix PPC without hurting ranking. Understand campaign segmentation and optimize both ad and organic growth.
Your ads are doing damage, book a strategy call to fix what’s killing your organic sales: https://bit.ly/4jMZtxu
Dominate holiday sales with the Q4 Playbook every top brand is using right now: https://bit.ly/46Wqkm3
#AmazonAds #OrganicRanking #PPCStrategy #AmazonSalesTips #keywordoptimization
Watch these videos on YouTube:
Top 5 Questions Answered in Our Amazon AMA: Strategies for Niche Success: https://youtu.be/0x8CjbZgYt0
Top 10 PPC Tips (that are most viewed on channel): https://youtu.be/WukdCZ6WVbc
-----------------------------------------------
Plan your biggest year yet, get the 2025 Ecommerce Playbook today: https://bit.ly/4kOz6rr
Stop wasting ad spend. Grab the PPC guide that actually drives results: https://bit.ly/4lF0OYX
Rank higher and sell faster, get the SEO tools built for real growth: https://bit.ly/3JyMDGo
Don’t wait for a performance drop—download the Crisis Kit and protect your store: https://bit.ly/4maWHn0
Timestamps
00:00 - Ad Strategy Causing Organic Sales Drop
00:42 - Branded Keywords Are Cannibalizing Ranking
01:34 - Campaign Spend Too Low for New Targets
02:11 - Why Low ACoS Can Be a Red Flag
02:51 - Campaigns Not Delivering or Converting
03:26 - Fixing Old Negations and Revisiting Keywords
04:06 - Missing Audience Segmentation from AMC
05:01 - Building New-to-Brand Campaigns for Growth
06:00 - Category Targeting to Reach New Shoppers
06:45 - Understanding Drop-Off on Product Pages
----------------------------------------------
Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy
Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw
Support the show
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