Jay Van Bavel is an award-winning professor of psychology and neural science at NYU — and he's an expert on the causes of and cures for division. Adam and Jay discuss the science of virality, why bad news often commands our attention, and how we can find common ground around more uplifting content. Jay's latest book, The Power of Us, is out now.

ReThinking is produced by Cosmic Standard. Our Senior Producer is Jessica Glazer, our Engineer is Aja Simpson, our Technical Director is Jacob Winik, and our Executive Producer is Eliza Smith.

For the full text transcript, visit ted.com/podcasts/rethinking-with-adam-grant-transcripts

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