Donald Miller literally wrote the book on brand storytelling: It's called Building A StoryBrand, and it sold 1 million copies. He's just released an updated version. On this podcast, Don explains how to communicate your brand's value in a simple story. After that, I invite a few entrepreneurs to tell him about their brands — and he comes up with stories for them! It'll change the way you think about telling your story.

Learn more about your ad choices. Visit megaphone.fm/adchoices