#404 Want to turn LinkedIn into your best business-building tool? In this episode hosted by Brien Gearin, we’re joined by Joe McKay, a LinkedIn expert and ghostwriter who helps online entrepreneurs scale their businesses from scratch using smart content strategies and authentic outreach. Joe shares how he transitioned from a government job in Australia to launching a thriving LinkedIn-based business in France — all while raising a young family. You'll learn why the best content isn’t created, it’s found in your daily work, how to overcome the fear of posting (a.k.a. FOPO), and how to use LinkedIn’s features — from Premium to profile views — to drive real conversations and conversions. Joe also breaks down the three types of content every business owner should post, what not to do when prospecting, and why consistency and being a real human beat going viral every time!

What we discuss with Joe:

+ Why LinkedIn beats other platforms

+ Overcoming FOPO (fear of posting)

+ Finding vs. creating content

+ Three essential post types

+ How to prospect without spamming

+ Using LinkedIn Premium effectively

+ Writing strong hooks and captions

+ Why virality isn’t the goal

+ Leveraging profile views for outreach

+ Balancing consistency and strategy

Thank you, Joe!

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