"Effective coaching listens for what's really happening in the dialogue, not what's just being said."

In this episode of Entreprenista, we sat down with Laurie Arron, a seasoned executive coach and former AT&T leader with over 31 years of experience. Laurie shared her journey from corporate leadership to coaching, emphasizing the importance of investing in oneself and building a supportive team. Her transition from a sales leader to a coach highlights her dedication to unlocking potential and driving impact. Laurie discussed the evolving role of coaching, highlighting its shift from remedial to empowering leaders to achieve their fullest potential. She also demystified the role of a chief of staff, explaining how they serve as strategic partners to CEOs. Laurie’s book, "Who Has Your Back?: A Leader's Guide to Getting the Support You Need from the Chief of Staff You Deserve" provides insights into leveraging a chief of staff effectively. Tune in to discover how Laurie's experiences can inspire you to embrace possibilities and drive impact in your personal and professional life.

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