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In this episode, Michael Doherty dives into the mindset shift required for service advisors to truly make a difference beyond just processing repair orders. Michael emphasizes the importance of building genuine client relationships, educating rather than pressuring customers, and the need for advisors to see their daily work as a craft rather than a grind.

00:00 "Beyond Service Advisor: Difference Maker"

05:24 Purpose Beyond Paychecks

09:23 "Client Education Over Pressure"

11:56 Attitude Shapes Your Success

14:14 Navigating Challenges in Automotive Marketing

19:39 "Customer Feelings Drive Success"

20:54 Seasonal Transition and Appreciation Message

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Don't forget to tune into The Weekly Blitz with Chris Cotton on your favorite podcast platform for more tips and tricks on managing your auto repair shop. If you're interested in auto shop coaching or our NEW service advisor coaching program, TOUCH HERE!

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