How do you get people to click on your Facebook ads? And how do you write ads that entice your audience without sounding slimy?

It's not as hard as it might seem. And while you could hire a pro, you definitely don't have to.

In this episode, digital-marketing expert Mateo Lopez unpacks the components of a great Facebook ad. You'll learn how to write in different tones to match your target audience and what information to include—and he'll give you a few great examples along the way.

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Timeline:

2:00 – Do you need to be a professional writer to write good ad copy?

7:17 – Before you write a word, know your offer.

8:24 – The more attractive your offer, the more successful the ad.

10:14 – The aggressive lens.

12:52 – The benefit-driven lens (for all the Spocks out there).

14:35 – The inspirational lens.

17:29 – Using Facebook to tell you which ads work.

18:51 – What to do if you don’t want to write ads yourself.

19:55 – And if you do, templates can help.

19:41 – Result + time period + handle the objection.

22:03 – Action + time period + result.

24:38 – You gotta get people to stop scrolling.

25:06 – Hooking your audience with a question.

27:01 – Hooking them with an anecdote.

28:28 – Solve the problem/make your offer.

30:28 – The power of scarcity.

31:43 – Offer proof and/or authority.

32:41 – Relate back to the reader.

33:45 – Don’t forget a call to action.

36:54 – Look for examples in the wild.

37:45 – Check out what the competition is doing.

38:45 – Test, check your data, revise, retest.