I Shouldn't Say This, But...

Ariana Grande. Mumford and Sons. Disclosure. Hozier. Dermot Kennedy. These are just some of the incredible artists that this week's guest has worked with to build their careers and best-selling music.

Guillermo Ramos is the VP of Marketing at Island Records, one of the world's most famous labels. He tells me all about his amazing career, the importance of making your own luck and why he feels so privileged to call this his day job. 

He reveals what it's like to work with music royalty, the artist development process and shares some invaluable advice for aspiring musicians. He also explains how COVID created creativity at Island Records, and and leaves us with one of the best admission submissions I've heard in a long time.

I am so excited for you to hear this. Guillermo played a pivotal part in the achievements of so many world-class artists. There's so much value in this episode, I don't even have the word-count to tell you about everything we cover. You'll just have to listen instead.

So without further ado, sit back, relax and enjoy this episode of I Shouldn't Say This, But.

I am a chronic procrastinator. I put things off. I avoid certain tasks. I distract myself on purpose. I struggle to complete work. And I know that I'm not alone. 1 in 5 people procrastinate at least once, every single day.

So, on this week's episode of the podcast, I dive deep into all things procrastination. I look into what causes it, the impact of working from home and the different types of procrastinators.

I also share some practical tips and tricks on how to avoid and overcome procrastination, that you can start applying to your life right now.

Finally, and most importantly, I explore the idea that procrastination can be powerful, and that it isn't always a bad thing. This is something that rarely gets the discussion it deserves. 

This episode is for anyone struggling with motivation or focus right now. After listening, you will see procrastination is a brand new light, and I really hope it helps. So without further ado, sit back, relax and enjoy this episode of I Shouldn't Say This, But.

This week, I am joined by fantastic Pippa Murray, Founder of Pip & Nut, the award-winning, fastest growing nut butter brand in the UK.

Pip followed a career path that was far from traditional, going from anthropology, to theatre, to entrepreneurship - founding a business that started as an idea while preparing for a marathon.

We discuss Pip & Nut’s outstanding growth over the years, with 2020 being their first profitable year thus far, in spite of Covid. We chat about their recognition as a B-corp business, balancing long term goals and short term wins, building culture, and the importance of user-generated content. 

Pip also shares how her entrepreneurial streak came from her resilience and determination when growing up with dyslexia. This shaped her into the inspiring female leader she is today, having won a plethora of awards including Natwest Everywoman Award, and being listed in Forbes’ 30 under 30.

Pip & Nut is such a fabulous business, emerging triumphant from what has been an incredibly tough year, and Pip’s passion for her brand is unrivalled. So without further ado, sit back, relax and enjoy this episode of, I Shouldn’t Say This, But.

Earlier this month, I shared a post on overworking and burnout, and it went viral. It exploded. So many people resonated with it. Equally, there were people that disagreed. It made me realise that clearly, this is a topic that needs to be discussed more.

So, on this week's episode of the podcast I deep dive into all things burnout. I reveal the three types of burnout, why people overwork, my own experience of it, and some shocking statistics that you'll want to hear.

I also give some practical tips on how to avoid overworking, and how to recover from burnout if it does creep up on you.

Burnout will never be cool, and it's time we stopped glamourising and justifying overworking once and for all. So, without further ado, sit back, relax and enjoy this episode of I Shouldn't Say This, But.

This week, I am joined by the fantastic Yoann Pavy, VP of Marketing at Laced, the startup sneaker reselling platform taking Europe by storm.

He’s had an enviable career, working for some of the world’s best-known brands, such as Depop and Deliveroo, both of which he joined at their very early stages.

We chat about his switch from an engineering career to marketing, the importance of customer insight and social listening, and why brands need a paid and organic blend.

We also discuss what it’s like to start a new job during the pandemic, and some incredible personal branding tips and tricks to help transform your career.

This is without a doubt, one of the most valuable episodes I’ve recorded so far. So, without further ado, sit back, relax and enjoy this episode of I Shouldn’t Say This, But.

We could all do with a little happiness right now. So, if you're finding the second lockdown tough, this episode is for you. 

This week, I dive deep into 4 super interesting happiness hacks, each vastly different from the other.

From a Japanese concept for finding purpose, to setting happiness goals, to a scientific approach to feel-good brain chemicals, I share how I will (or won't) be applying each idea to my life right now, and how you can do the same. 

The sole purpose of this episode? To help people. I'll be the first to admit the last few months have had a big impact on my mental health. But now, I'm going to be putting all of my energy into trying to make each day a little brighter, and I really hope that this episode allows you to do the same.

So without further ado, sit back, relax and enjoy this episode of I Shouldn't Say This, But.

This week’s guest is the fantastic Rikke Rosenlund, Founder and CEO of BorrowMyDoggy - the canine Tinder taking the UK by storm, in a dog sitting market worth $1 billion. 

I have a real personal connection to this brand. The first lockdown was an incredibly lonely period for me. I was struggling to find the motivation to leave the house, until I met Lottie, the gorgeous Cockapoo, through BorrowMyDoggy. She brought me back to life.

Rikke lets me in on why she decided to start BorrowMyDoggy, the brilliant benefits of borrowing, and all the positive to come out of the platform during COVID, including some very touching stories from the BorrowMyDoggy community.

We also chat about her experience as a female founder, what she thinks can be done to improve the prospects of female entrepreneurs, and the lessons she's learnt through lockdown. 

I promise you that this episode will make you smile. So for some positivity during such a difficult time, sit back, relax and enjoy this episode of I Shouldn’t Say This, But.

BONUS BITESIZE EPISODE ALERT!

October has been an eventful month, to say the least. So I've recorded an extra special episode, rounding up the good, the bad and the ugly of marketing campaigns this month. 

I also share my thoughts on October's major social updates, including the infamous launch of LinkedIn Stories, a change in the landscape that has caused quite a stir.  Finally, I give my predictions on what I think this year's highly anticipated John Lewis Christmas ad could be. 

In just 20 minutes, I go through everything worth knowing about social and marketing in October. So sit back, relax, and enjoy this bonus episode of I Shouldn't Say This, But.

This week, I am joined by Ollie Ratcliffe, Digital Communications Specialist at Bettys & Taylors, parent brand to the iconic Yorkshire Tea.

Yorkshire Tea is one of my all-time favourite brands, so I was very excited to speak to Ollie about what it’s like working for Britain’s best brew (if you don’t agree, you’re wrong).

We discuss Yorkshire Tea’s best marketing moments, including their new Toast and Jam brew, the social distancing teapot, and the controversial incident with Rishi Sunak.

We also chat about how the brand flourished during COVID, the importance of social listening and communities, and humour as a strategy.

Ollie dives deep into his past redundancy, the lack of guidance on today’s careers from schools and what he hates about the industry.

This is probably one of the best podcast episodes yet. You do not want to miss it. So sit back, relax and enjoy this episode of I Shouldn’t Say This, But.

This week's episode is inspired by Paris Hilton. I bet you never expected me to say that. Something she said in her recent documentary really resonated with me, and we need to talk about it.

Social media is making it almost impossible for young people to live a happy life, and as the very first "influencer", nobody knows the system quite like Paris. 

Instagram has been tied to depression, anxiety and increased body dissatisfaction, and as we're spending more time on these platforms, we can safely assume that these concerns have not only remained, but increased.

I discuss the damaging impact of filters and effects, comparison culture, the dark side of social, how I feel when I'm using it and what I think can be done to make things easier for future generations.

I am scared for the kids of today, and this is something I am incredibly passionate about. So, sit back, relax and enjoy this episode of I Shouldn't Say This, But.