In this episode of Style DNA I go on a style journey with the British fashion designer and Creative Director of Max Mara, the thoughtful and incredibly humble Ian Griffiths.

Ian has spent more than three decades shaping the aesthetic of one of Italy’s most iconic fashion houses. Although proudly British, he has lived in Italy for many years and jokes that he has become an “Italian version of an Englishman” … embracing Savile Row elegance with a touch of Italian flair.

We talk about his unexpected route into fashion, the influence of literature and philosophy on his work, and why the coat has become one of the most powerful garments in a woman’s wardrobe. Ian believes great clothes should empower the woman wearing them rather than overpower her … pieces that enhance a woman’s life rather than compete with it…

This is a conversation about culture, creativity and the quiet power of timeless style.

Thank you Ian, for such a thoughtful conversation… I loved it x