This episode of the Ignite Your Agency Podcast dives deep into the brave athlete mindset, revealing how the qualities that define sports heroes can empower property professionals to achieve greatness. 

Join us as we explore the critical interplay between passion, motivation, and a profound love for the craft, all essential for both a winning athlete and a top-performing agent.

Discover the fascinating dynamics between the emotional "chimp brain" and the analytical "professor brain." Learn how mastering this balance can propel you beyond common fears like rejection, enhancing your sales tactics and overall resilience. 

Sam and Phil share gripping anecdotes from both the demanding world of athletics and the high-stakes realm of estate agency, illustrating how the principles of heart, wings, and fight are as crucial in closing deals as they are in crossing finish lines.

Whether you’re pushing through the last mile of a marathon or navigating a tough sales negotiation, the insights from today’s episode are must-listen! 

Tune in to learn how to harness your competitive instincts and transform pressure into performance, setting you on the path to IGNITE your agency!

http://www.ajmastemind.co.uk/market-response-plan-spring24

When you’re ready here are 3 ways we can help you to IGNITE your agency:

1. Come see behind the scenes of AshdownJones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday

2. Listen to another episode: https://podtail.com/it/podcast/ignite-your-estate-agency/

3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing [email protected]

Ask your questions to Sam Or Phil: [email protected]  OR [email protected]

Engage with ambitious agency owners and grow your business by visiting our private Mastermind Facebook page: https://www.facebook.com/groups/ajmmforagencygrowth

If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events 

Some key takeaways:

➡️ Success in property requires heart (passion and motivation), wings (rising above obstacles and ego), and fight (competitive instinct), which pa

Want to grow your agency with confidence?

Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call

Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast

Request an AJ Mastermind brochure
Call 015394 40892 or email [email protected]

Join our private Facebook group
Connect with growth-minded agency owners like you.
https://www.facebook.com/groups/ajmmforagencygrowth

Have a question?
Email Sam: [email protected]
Email Phil: [email protected]

Don’t miss our next live event
Find out what’s coming up:
https://www.ajmastermind.co.uk/events

Do the latest budget changes Impact your Agency? Sam and Phil delve into the recent budget announcement that has left many property professionals seeking answers!

Explore the unexpected cuts to Capital Gains Tax and the decision to freeze lower income tax brackets—actions that appear misaligned with the current economic realities of the housing market. 

From the elimination of stamp duty reliefs to the perplexing adjustments in furnished holiday let taxes, discover how these changes are reshaping the industry.

Experience the effects of excess inventory and limited buyer numbers through understanding the broader implications of property valuations. 

Arm yourself with strategies for effective cash management and seizing growth opportunities in a turbulent market!

Whether you’re a seasoned agent or entering the market, this episode offers crucial insights into thriving amid uncertainty. 

Tune in to IGNITE your knowledge of the latest fiscal policies and learn how to expertly navigate your agency through the evolving housing landscape.

http://www.ajmastemind.co.uk/market-response-plan-spring24

When you’re ready here are 3 ways we can help you to IGNITE your agency:

1. Come see behind the scenes of AshdownJones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday

2. Listen to another episode: https://podtail.com/it/podcast/ignite-your-estate-agency/

3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing [email protected]

Ask your questions to Sam Or Phil: [email protected]  OR [email protected]

Engage with ambitious agency owners and grow your business by visiting our private Mastermind Facebook page: https://www.facebook.com/groups/ajmmforagencygrowth

If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events 

Some key takeaways:

➡️ The housing market faces challenges with new fiscal policies, such as the furnished holiday let adjustments and the freeze on lower income tax brackets, which could lead to an increase in property supply without addressing buyer demand.

➡️  Despite the tough market cond

Want to grow your agency with confidence?

Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call

Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast

Request an AJ Mastermind brochure
Call 015394 40892 or email [email protected]

Join our private Facebook group
Connect with growth-minded agency owners like you.
https://www.facebook.com/groups/ajmmforagencygrowth

Have a question?
Email Sam: [email protected]
Email Phil: [email protected]

Don’t miss our next live event
Find out what’s coming up:
https://www.ajmastermind.co.uk/events

 Ready to dominate the Spring 2024 market? This is a direct call to action for all ambitious agency owners!

🪓 Unpredictable Cash Flow?

🪓 Underperforming Content Strategy?

🪓 Difficulty Adapting to Market Changes?

🪓 Premature Price Reductions?

🪓 Challenging Team Dynamics?

🪓 Lack of a Strategic Plan?

If any of these challenges resonate with you, we've tailored a strategy that can turn these obstacles into stepping stones for YOUR success.

Unlock the power of our Market Response Plan, grounded in four crucial pillars: cash, communication, content, and conversion; A detailed blueprint to transform YOUR business's success.

✅ Dive deep into strategies that ensure your agency’s financial progression, from insightful cash flow forecasting to smart cost management.

✅ Understand how to leverage the rise of the self-employed model to your advantage in a fluctuating market.

✅ Learn how to maintain client relationships effectively.

✅ Prevent premature price reductions.

✅ Craft content that not only engages but positions you as the definitive authority.

Experience firsthand all the success, like the sales surge in AJ's Dale's office, and discover how a market temperature gauge could revolutionise your strategic planning.

Don't just adapt to changes in the market - master them and transform challenges into opportunities!

🔥 Tune in to transform your success in the housing market.

📥 Download your FREE plan and ignite your agency’s potential today. - http://www.ajmastemind.co.uk/market-response-plan-spring24


When you’re ready here are 3 ways we can help you to IGNITE your agency:

1. Come see behind the scenes of AshdownJones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday

2. Listen to another episode: https://podtail.com/it/podcast/ignite-your-estate-agency/

3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing [email protected]

Ask your questions to Sam Or Phil: [email protected]  OR [email protected]

Engage with ambitious agency owners and grow your business by visiting our private Mastermind Facebook page: https://www.facebook.com/groups/ajmmfo

Want to grow your agency with confidence?

Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call

Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast

Request an AJ Mastermind brochure
Call 015394 40892 or email [email protected]

Join our private Facebook group
Connect with growth-minded agency owners like you.
https://www.facebook.com/groups/ajmmforagencygrowth

Have a question?
Email Sam: [email protected]
Email Phil: [email protected]

Don’t miss our next live event
Find out what’s coming up:
https://www.ajmastermind.co.uk/events

Are you grappling with the decision to stick with a challenging client or let go? Dive into our latest episode where Sam and Phil explore the delicate balance of managing tough client relationships as an estate agent. 

Learn when to push through the hurdles to turn a demanding client into a die-hard advocate, and when it's wise to strategically disengage for the health of your agency and team morale.

Uncover the secrets to agency growth and how facing tough decisions head-on can be transformative. From the fear of confronting difficult conversations to the stress of unmet expectations, and actionable advice that could reshape your approach to client management. 

Discover the impact of embracing fresh perspectives that challenge the status quo, and how these strategic choices can foster a thriving business and a harmonious team dynamic. IGNITE your agency!

When you’re ready here are 3 ways we can help you to IGNITE your agency:

1. Come see behind the scenes of AshdownJones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday

2. Listen to another episode: https://podtail.com/it/podcast/ignite-your-estate-agency/

3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing [email protected]

Ask your questions to Sam Or Phil: [email protected]  OR [email protected]

Engage with ambitious agency owners and grow your business by visiting our private Mastermind Facebook page: https://www.facebook.com/groups/ajmmforagencygrowth

If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events 

Some key takeaways:

➡️ Successfully managing tough client relationships can turn challenging clients into super fans and give an agency a competitive edge.

➡️ Agency owners must balance the emotional and team impacts when deciding whether to persevere with a difficult client or strategically disengage.

➡️ Open dialogue and seeking fresh perspectives are crucial for agency growth and overcoming obstacles in client management.

Some great moments:

✅ “Sit down with your team and really think about why they're tricky. What is causing the fru

Want to grow your agency with confidence?

Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call

Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast

Request an AJ Mastermind brochure
Call 015394 40892 or email [email protected]

Join our private Facebook group
Connect with growth-minded agency owners like you.
https://www.facebook.com/groups/ajmmforagencygrowth

Have a question?
Email Sam: [email protected]
Email Phil: [email protected]

Don’t miss our next live event
Find out what’s coming up:
https://www.ajmastermind.co.uk/events

Dive into our latest episode where Edward Hartshorne unveils the remarkable transformation of Blenkin & Co which is now a leading independent firm in high-end property sales and lettings. 

Discover Edward's journey from the ground up and how knowledge of agency operations propelled Blenkin & Co to the pinnacle of the estate agency market. 

This episode doesn't just highlight success stories; it delves into the nuanced challenges of client-agent relationships, especially when dealing with high-profile clients with grand expectations!

Learn about identifying potential red flags with clients early on, the strategic use of upfront marketing fees, and when it might be time to part ways with difficult clients. 

Explore the democratic approach within your team, balancing individual leadership with collective wisdom to maintain your agency's integrity and foster a healthy work environment. 

Get insider insights into the art of negotiation with seasoned professionals, the strategic importance of mutual selection in client-agent pairings, and maintaining clear, transparent communication.

Tune in to IGNITE your path to success in the world of selling premium homes.

When you’re ready here are 3 ways we can help you to IGNITE your agency:

1. Come see behind the scenes of AshdownJones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday

2. Listen to another episode: https://podtail.com/it/podcast/ignite-your-estate-agency/

3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing [email protected]

Ask your questions to Sam Or Phil: [email protected]  OR [email protected]

Engage with ambitious agency owners and grow your business by visiting our private Mastermind Facebook page: https://www.facebook.com/groups/ajmmforagencygrowth

If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events 

Some key takeaways:

➡️ Charging upfront fees for marketing costs could influence the decision-making process regarding whether to maintain or terminate difficult client relationships.

➡️ Identifying red flags early in client-agent i

Want to grow your agency with confidence?

Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call

Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast

Request an AJ Mastermind brochure
Call 015394 40892 or email [email protected]

Join our private Facebook group
Connect with growth-minded agency owners like you.
https://www.facebook.com/groups/ajmmforagencygrowth

Have a question?
Email Sam: [email protected]
Email Phil: [email protected]

Don’t miss our next live event
Find out what’s coming up:
https://www.ajmastermind.co.uk/events

Ready to scale your agency with the perfect work-life balance? Sam interviews Michael Mortimer, whose journey to a million-£ turnover is packed with strategies you can't afford to miss. 

Discover how focusing on high-value tasks and setting non-negotiable personal boundaries could revolutionise your approach to business and life.

Unlock the secrets of building a cohesive team that's in it for the long haul, as Michael shares his transition from HR-averse to a leader who champions effective training and development. 

Learn the dynamics of hiring right and how categorising your team as Rocks, Concierges, or Hustlers can maximise their potential and your agency's efficiency.

Get an insider's look at innovative recruitment with group interviews, a move that's reshaping the hiring process. This isn't just about filling positions; it's about fostering relationships and ensuring your team aligns with your core values for sustained growth and unmatched customer service. 

Tune in to empower your agency's future with insights from those who've walked the path and reaped the rewards. IGNITE your Agency!

When you’re ready here are 3 ways we can help you to IGNITE your agency:

1. Come see behind the scenes of AshdownJones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday

2. Listen to another episode: https://podtail.com/it/podcast/ignite-your-estate-agency/

3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing [email protected]

Ask your questions to Sam Or Phil: [email protected]  OR [email protected]

Engage with ambitious agency owners and grow your business by visiting our private Mastermind Facebook page: https://www.facebook.com/groups/ajmmforagencygrowth

If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events 

Some key takeaways:

➡️ Smart scaling is about setting boundaries and focusing on high-value tasks, which enabled entrepreneurs like Michael Mortimer to achieve a million-pound turnover while preserving work-life balance, highlighting that success doesn't require excessive working hours, but rather strategic and impactful effort.

➡️ Michael Mort

Want to grow your agency with confidence?

Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call

Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast

Request an AJ Mastermind brochure
Call 015394 40892 or email [email protected]

Join our private Facebook group
Connect with growth-minded agency owners like you.
https://www.facebook.com/groups/ajmmforagencygrowth

Have a question?
Email Sam: [email protected]
Email Phil: [email protected]

Don’t miss our next live event
Find out what’s coming up:
https://www.ajmastermind.co.uk/events

Are you ready to transform challenges into opportunities and take your agency to new heights with fearless determination? In this episode, Sam is joined by Megan, who shares her remarkable ascent from Client Executive Assistant to leading her own team at Ashdown Jones. Learn how making bold decisions and embracing risk can drive significant progress in the world of selling property.

Dive into the power of turning vulnerability into your greatest asset. Explore essential strategies for cultivating a culture that values bold and daring, key elements in building a motivated and forward-thinking team.

Wrapping up our Core Value series, we invite you to consider the intricate balance of challenge and support within team dynamics, illustrated by Megan's tireless drive for improvement. Tune in to IGNITE transformative growth in your agency and beyond.

When you’re ready here are 3 ways we can help you to IGNITE your agency:

1. Come see behind the scenes of AshdownJones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday

2. Listen to another episode: https://podtail.com/it/podcast/ignite-your-estate-agency/

3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing [email protected]

Ask your questions to Sam Or Phil: [email protected]  OR [email protected]

Engage with ambitious agency owners and grow your business by visiting our private Mastermind Facebook page: https://www.facebook.com/groups/ajmmforagencygrowth

If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events 

Want to grow your agency with confidence?

Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call

Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast

Request an AJ Mastermind brochure
Call 015394 40892 or email [email protected]

Join our private Facebook group
Connect with growth-minded agency owners like you.
https://www.facebook.com/groups/ajmmforagencygrowth

Have a question?
Email Sam: [email protected]
Email Phil: [email protected]

Don’t miss our next live event
Find out what’s coming up:
https://www.ajmastermind.co.uk/events

Are you constantly battling the clock, feeling there's never enough time for work, family, or yourself? 

Sam and Phil dive deep into the essence of time management, far beyond the usual to-do lists. Discover transformative insights and personal journeys that will revolutionise your relationship with time, ensuring every minute counts towards achieving all your goals in life.

Unearth the concept of 'time tokens', a shift in perspective that assesses the impact of each task on your business and personal wealth. Be inspired by strategies from thought leaders like Dan Martell - learn how to invest every half-hour in activities that nurture both business and personal growth. Elevate the quality of your tasks and their long-term returns, and challenge conventional time management for a life of true value and success.

Delegation at home could also massively improve the progression of your agency, hear Sam and Phil’s approach: from hiring a housekeeper to a personal chef and learning how it all links to more time on your business. 

Optimise every aspect of life and achieve peak efficiency, tune in to transform your approach to time and embrace more productivity.

When you’re ready here are 3 ways we can help you to IGNITE your agency:

1. Come see behind the scenes of AshdownJones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday
2. Listen to another episode: https://podtail.com/it/podcast/ignite-your-estate-agency/
3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing [email protected]

Ask your questions to Sam Or Phil: [email protected]  OR [email protected]

Engage with ambitious agency owners and grow your business by visiting our private Mastermind Facebook page: https://www.facebook.com/groups/ajmmforagencygrowth

If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events 

Some key takeaways:

➡️ Shift focus to high-value properties and niche markets to maximise profitability and provide a VIP experience to fewer, more lucrative clients

➡️ Effective delegation in both business and personal life can significantly enhance productivity and create space for balance.

➡️Investing in strategies to 'buy back' time can lead to exponential business growth and person

Want to grow your agency with confidence?

Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call

Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast

Request an AJ Mastermind brochure
Call 015394 40892 or email [email protected]

Join our private Facebook group
Connect with growth-minded agency owners like you.
https://www.facebook.com/groups/ajmmforagencygrowth

Have a question?
Email Sam: [email protected]
Email Phil: [email protected]

Don’t miss our next live event
Find out what’s coming up:
https://www.ajmastermind.co.uk/events

Are you weary from the constant chase of selling lower-value homes and looking to move up to more premium properties? This episode of the Ignite Podcast could be the breakthrough you've been searching for. Join Sam and Phil as they showcase how shifting focus to higher-value properties can significantly enhance your profitability and transform your agency's branding.

Uncover the strategies that led to AJ's success in the premium market, packed with practical insights on niche marketing and sophisticated sales techniques designed to make your agency a standout. Dive into the essentials of a diversified lead generation strategy, methodical marketing approaches, and the significance of team training (the green team build process).

Focus on mastering effective questioning, steering clear of conversation takeovers, and crafting a robust sales process tailored to meet your client's needs precisely.

Tune in to IGNITE your agency and navigate your way to premium property positioning.

Click HERE to get a copy of the slides from this episode.

When you’re ready here are 3 ways we can help you to IGNITE your agency:

1. Come see behind the scenes of AshdownJones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday

2. Listen to another episode: https://podtail.com/it/podcast/ignite-your-estate-agency/

3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing [email protected]

Ask your questions to Sam Or Phil: [email protected]  OR [email protected]

Engage with ambitious agency owners and grow your business by visiting our private Mastermind Facebook page: https://www.facebook.com/groups/ajmmforagencygrowth

If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events 

Some key takeaways:

➡️ Shift focus to high-value properties and niche markets to maximise profitability and provide a VIP experience to fewer, more lucrative clients

➡️ Implement structured, systemised business processes and lead generation strategies to ensure agency growth and independence from its owner.

➡️ Train your team effectively, master the art of active listening and questioning, and own your sales process to build

Want to grow your agency with confidence?

Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call

Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast

Request an AJ Mastermind brochure
Call 015394 40892 or email [email protected]

Join our private Facebook group
Connect with growth-minded agency owners like you.
https://www.facebook.com/groups/ajmmforagencygrowth

Have a question?
Email Sam: [email protected]
Email Phil: [email protected]

Don’t miss our next live event
Find out what’s coming up:
https://www.ajmastermind.co.uk/events

Paul Avins, an expert in entrepreneurial well-being, unlocks the secrets of scaling your agency without burnout. If you're navigating the high seas of agency ownership, this episode is your lighthouse, uncover the balance between ambitious growth and personal health. Discover actionable strategies for building a solid team, crafting a clear business plan, and why stepping back can sometimes be the best step forward for your business.

Dive into the essentials of making your business attractive to buyers, with insights on revenue diversification and the power of a strong team. Plus, hear firsthand the transformative impact a Chief Operating Officer can have on your operations. This episode isn't just about growing your agency; learn the blueprint to thrive in business and personal well-being.

Tune in to redefine success on your terms, embracing a journey that promises not only a flourishing agency but also a fulfilled life. This is your chance to learn from those who've walked the path, gaining wisdom to avoid common pitfalls and embrace opportunities with confidence. 

Learn more about Paul at paulavins.com.

Don't miss out on this opportunity to IGNITE your agency.

When you’re ready here are 3 ways we can help you to IGNITE your agency:

1. Come see behind the scenes of AshdownJones in Windermere on this unique and FREE day! See when our next dates are:  www.ajmastermind.co.uk/btsday

2. Listen to another episode: https://podtail.com/it/podcast/ignite-your-estate-agency/

3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing [email protected]

Ask your questions to Sam Or Phil: [email protected]  OR [email protected]

Engage with ambitious agency owners and grow your business by visiting our Mastermind page: www.ajmastermind.co.uk 

If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events

Join our private Facebook community for independent estate agents only HERE

Some key takeaways:

➡️ Building a successful and sellable business requires a strategic focus on team building, diversifying revenue streams, and planning an exit strategy.

➡️ A busin

Want to grow your agency with confidence?

Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call

Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast

Request an AJ Mastermind brochure
Call 015394 40892 or email [email protected]

Join our private Facebook group
Connect with growth-minded agency owners like you.
https://www.facebook.com/groups/ajmmforagencygrowth

Have a question?
Email Sam: [email protected]
Email Phil: [email protected]

Don’t miss our next live event
Find out what’s coming up:
https://www.ajmastermind.co.uk/events