Delve into AJ’s 'New Branch Playbook' and discover how meticulous process documentation can elevate your agency from survival mode to a thriving, scaleable enterprise.

Experience the empowerment of stepping back without stepping away. Learn from Sam’s journey of taking time off, and see how a well-structured agency can continue its momentum, empowering your team to independently steer the ship. 

Discover actionable strategies on delegation and system creation, ensuring your agency delivers consistent, predictable results, enhancing team autonomy and operational efficiency.

Leverage virtual assistants to systemise and streamline your operations by learning the eight-step process to ensure your agency operates like a well-oiled machine.

Tune in to ignite your agency's future.


Visit bit.ly/ignite-systemise to download a copy of the slides from this episode!

When you’re ready here are 3 ways we can help you to IGNITE your agency:

1. Come see behind the scenes of AshdownJones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday

2. Listen to another episode: https://podtail.com/it/podcast/ignite-your-estate-agency/

3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing [email protected]

Ask your questions to Sam Or Phil: [email protected]  OR [email protected]

Engage with ambitious agency owners and grow your business by visiting our Mastermind page: www.ajmastermind.co.uk 

If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events 

Some key takeaways:

➡️ By systemising your agency with documented processes, you unlock the potential for scalability and operational independence. Meaning, you’ll be creating an environment where your business can grow, and possibly even be sold, without requiring your constant attention.

➡️ When you delegate tasks to your team to manage and document key operations, you're not just ensuring that work continues smoothly in your absence. You're also building a resilient business that consistently delivers quality, even when you or other managers aren’t present.

➡️ Hiring virtual assistants can revolutionise your business operations, giving you more tim

Want to grow your agency with confidence?

Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call

Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast

Request an AJ Mastermind brochure
Call 015394 40892 or email [email protected]

Join our private Facebook group
Connect with growth-minded agency owners like you.
https://www.facebook.com/groups/ajmmforagencygrowth

Have a question?
Email Sam: [email protected]
Email Phil: [email protected]

Don’t miss our next live event
Find out what’s coming up:
https://www.ajmastermind.co.uk/events

Learn from Lucy, our lead designer, how creativity isn't just about aesthetics but a strategic tool for innovation and problem-solving. Discover the synergy between creativity and structure, as we reveal how past experiences and cultural histories shape compelling narratives in your marketing, resonating deeply with potential clients.

Unlock the potential of the 'Brand Bible' in harmonising creative freedom with consistency, ensuring your agency's brand stands out. We share insights into transforming standard brochures into captivating stories of future homes, aligning closely with buyers' values and aspirations.

Hear from Liam and embrace the transformative power of change, exploring how it fuels growth similar to the discipline in bodybuilding. 

Discover the significance of embracing new ideas, the resilience in learning from setbacks, and the vital role of fun in driving innovation. 

Tune in and unlock the creative potential of your agency.

When you’re ready here are 3 ways we can help you to IGNITE your agency:

1. Come see behind the scenes of AshdownJones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday

2. Listen to another episode: https://podtail.com/it/podcast/ignite-your-estate-agency/

3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing [email protected]

Ask your questions to Sam Or Phil: [email protected]  OR [email protected]

Engage with ambitious agency owners and grow your business by visiting our Mastermind page: www.ajmastermind.co.uk 

If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events 

Some key takeaways:
➡️ Creativity in business is not just about aesthetics but also a problem-solving tool that fosters innovation and growth by approaching challenges from new angles.
➡️ The balance between standardisation and personalisation in branding is crucial for discovering your agency’s unique identity.
➡️ Embracing change, like a bodybuilder seeking growth through new routines, is essential for business growth - a willingness to experiment and learn from both successes and mistakes.

Some great moments:
✅ "We want the site to look amazing and to be branded as us, but we don't want to be bank

Want to grow your agency with confidence?

Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call

Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast

Request an AJ Mastermind brochure
Call 015394 40892 or email [email protected]

Join our private Facebook group
Connect with growth-minded agency owners like you.
https://www.facebook.com/groups/ajmmforagencygrowth

Have a question?
Email Sam: [email protected]
Email Phil: [email protected]

Don’t miss our next live event
Find out what’s coming up:
https://www.ajmastermind.co.uk/events

Step into "Challenge 2023 - A Year of Challenges," where Sam guides you on an extraordinary path of self-discovery and growth. This episode transcends a mere recount of a year brimming with monthly challenges; it's a call to you to carve your transformative journey. Each challenge, from the thrill of physical feats to the rigour of mental tasks, forms a vital part of a blueprint tailored for your personal and professional evolution.

Discover the transformative power of a screen-free month, unearth how to re-evaluate your digital habits and reconnect with the world anew. Gain valuable insights from Sam's journey of clean eating in the heart of Italy, running 50 miles in 24 hours and learning how to harmonise indulgence with well-being.

As this episode unfolds, consider it your personal invitation to ignite your own "Challenge 2024.” Let this episode be the catalyst for your journey towards overcoming personal barriers and achieving unparalleled success in your agency.

When you’re ready here are 3 ways we can help you to IGNITE your agency:

1. Come see behind the scenes of AshdownJones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday

2. Listen to another episode: https://podtail.com/it/podcast/ignite-your-estate-agency/

3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing [email protected]

Ask your questions to Sam Or Phil: [email protected]  OR [email protected]

Engage with ambitious agency owners and grow your business by visiting our Mastermind page: www.ajmastermind.co.uk 

If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events 

Some key takeaways:

➡️ Embracing monthly personal challenges can lead to significant self-improvement and transformation, as experienced through activities such as cold water immersion, fasting, and disciplined eating.

➡️ Consistent participation in personal challenges, such as running daily or engaging in breath work, can alter daily routines and habits, leading to long-term lifestyle changes.

➡️ Documenting personal challenges can ignite the spark when setting future goals and challenges

Some great moments:

✅ ”I went skiing for a week and trying to fit at least a mile running in on slippery, icy, s

Want to grow your agency with confidence?

Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call

Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast

Request an AJ Mastermind brochure
Call 015394 40892 or email [email protected]

Join our private Facebook group
Connect with growth-minded agency owners like you.
https://www.facebook.com/groups/ajmmforagencygrowth

Have a question?
Email Sam: [email protected]
Email Phil: [email protected]

Don’t miss our next live event
Find out what’s coming up:
https://www.ajmastermind.co.uk/events

Welcome to a special of Ignite Your Agency where we look back on some of our biggest and best episodes from 2023. Embark on a journey of self-discovery as we look back on  episodes including the 'wheels' of life and business, guiding you through a reflective audit of your lifestyle and professional goals. Arm yourself with the tools for a comprehensive lifestyle audit, perfectly aligned with your agency's aspirations.

Engage in an intimate discussion about the essence of relationships, delving into the five love languages and the invaluable impact of quality time with loved ones.

Special guest Julie Hill from The Coastal House joins us to share her remarkable journey from an emerging online presence to a leader in the high-end housing market, a practical guide for excelling in marketing and client relations in the competitive agency landscape.

Experience the thrill and hurdles of establishing and growing an estate agency through the first-hand experiences of Sam and Phil. From conducting mock viewings to crafting innovative showcase strategies, each tale is steeped in entrepreneurial wisdom.

Interested in diving deeper into these subjects? Click the links to listen to the full podcasts in our library:

Episode 90 "The Strategic Business Audit – Lifestyle Wheel Part One,"

100th Episode Special "IGNITE Your Agency,"

Episode 111 "Doing What Most Agents Won’t to Become a High-Value Market Leader – Julie Hill."

When you’re ready here are 3 ways we can help you to IGNITE your agency:

1. Keep up-to-date with all our open events by visiting: www.ajmastermind.co.uk/non-member-events

2. Listen to another episode: https://podtail.com/it/podcast/ignite-your-estate-agency/

3. If you want our feedback on your letters email: [email protected] or [email protected]

Some key takeaways:
➡️  Personal fulfilment and professional success are interconnected, and using tools like the 'two wheels' for self-assessment can help identify areas for improvement in both life and business.
➡️

Want to grow your agency with confidence?

Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call

Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast

Request an AJ Mastermind brochure
Call 015394 40892 or email [email protected]

Join our private Facebook group
Connect with growth-minded agency owners like you.
https://www.facebook.com/groups/ajmmforagencygrowth

Have a question?
Email Sam: [email protected]
Email Phil: [email protected]

Don’t miss our next live event
Find out what’s coming up:
https://www.ajmastermind.co.uk/events

Welcome back to Part 2 of our in-depth exploration of Aaron Ross's "From Impossible to Inevitable," brought to you exclusively, by Sam and Phil.

Transform your approach to achieving supersized deals by implementing niche marketing strategies that target higher-value property markets. Discover how to move away from the relentless competition in lower-value markets, learning how to rebrand and reposition your agency for the big leagues with ease.

Gain insights into the real entrepreneurial spirit required for business growth, appreciating not just the end goals but also the journey and milestones along the way. Embrace the importance of team-building, community engagement, and the joy found in each step of your entrepreneurial journey.

And there’s more – delve into the crucial role of motivation in leadership. Drawing parallels from the world of sports, uncover how adopting the tactics of a football manager can profoundly influence your leadership style and drive business success.

Master the art of setting clear goals, celebrating victories, and boosting team morale to guide your agency towards unparalleled growth. Don't miss this chance to accelerate your agency's journey. Tune in to Part 2 and ignite your agency's potential for extraordinary success!

When you’re ready here are 3 ways we can help you to IGNITE your agency:

1. Keep up-to-date with all our open events by visiting: www.ajmastermind.co.uk/non-member-events

2. Listen to another episode: https://podtail.com/it/podcast/ignite-your-estate-agency/

3. If you want our feedback on your letters email: [email protected] or [email protected]

Some key takeaways:
➡️  By specialising in a specific market niche, your agency can command higher fees and target more lucrative property markets, ultimately leading to greater revenue.
➡️   Embracing the hard work, persistence, and evolution of excitement in your business can lead to long-term success and fulfilment beyond the novelties of getting your first 7/8 figure listing.
➡️ Like a sports manager, a leader's ability to set clear targets, maintain team motivation, and celebrate successes can significantly influence a company's trajectory and success.

Some great moments:
✅ “It's like these adverts on Instagram that I went from fat to ripped in three days, eating anything I wanted. It's that kind of instant gratification society, that which sells.”
✅  If yo

Want to grow your agency with confidence?

Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call

Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast

Request an AJ Mastermind brochure
Call 015394 40892 or email [email protected]

Join our private Facebook group
Connect with growth-minded agency owners like you.
https://www.facebook.com/groups/ajmmforagencygrowth

Have a question?
Email Sam: [email protected]
Email Phil: [email protected]

Don’t miss our next live event
Find out what’s coming up:
https://www.ajmastermind.co.uk/events

Have you ever wondered what sets industry giants like Salesforce apart and how you could transfer all that success into your estate agency?

Join Sam and Phil in part 1 of 2, where they dissect Aaron Ross's six-step framework from "From the Impossible to the Inevitable." Discover how this blueprint can transform your agency, from pinpointing your niche to mastering predictable lead generation.

Uncover the secrets behind Salesforce's explosive growth and learn how to apply these strategies to your agency. You'll hear about AJ’s successful direct mail campaigns and how diversifying your marketing approach with seeds, nets, and spears can create a vibrant, high-energy environment.

This isn't just about theories; it's about actionable insights that can reshape your approach to scaling and managing your business. Stay tuned as you’ll learn how to create a culture where every team member thinks like an owner.

Tune in to grasp the full potential of predictable lead generation and its impact on sales growth and scalability. Learn from Sam and Phil’s experiences, exploring how different marketing strategies can stimulate immediate growth for your agency.

When you’re ready here are 3 ways we can help you to IGNITE your agency:

1. Keep up-to-date with all our open events by visiting: www.ajmastermind.co.uk/non-member-events

2. Listen to another episode: https://podtail.com/it/podcast/ignite-your-estate-agency/

3. If you want our feedback on your letters email: [email protected] or [email protected]

Some key takeaways:
➡️  A predictable lead generation system is the foundation for business growth, as it allows for consistent and sustainable sales opportunities.
➡️   Nailing a niche market is crucial for exponential growth, as it ensures a focused approach and avoids the dilution of efforts across too many areas.
➡️ Making sales scalable involves more than just hiring additional staff; it requires structured systems and training to ensure sustainable expansion.

Some great moments:
✅ “Predictable lead generation solves a lot of sales problems.”
✅ ”If you want to have multiple branches three, five, seven plus that it becomes a point where, if you've got enough money in the business, enough money in the pipeline, it's the time to bite the bullet and get somebody in and get them trained and get them converting.”
✅ ”If it's feeling like it's too hard, you probabl

Want to grow your agency with confidence?

Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call

Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast

Request an AJ Mastermind brochure
Call 015394 40892 or email [email protected]

Join our private Facebook group
Connect with growth-minded agency owners like you.
https://www.facebook.com/groups/ajmmforagencygrowth

Have a question?
Email Sam: [email protected]
Email Phil: [email protected]

Don’t miss our next live event
Find out what’s coming up:
https://www.ajmastermind.co.uk/events

Discover how the team at AshdownJones and AJ Mastermind harness the power of good energy and passion to create an environment that not only draws clients but also inspires and drives team growth. Learn the secrets behind cultivating a magnetic atmosphere and how it fuels motivation and agency expansion.

Gain insights into how unique team-building experiences like icy lake swims can dramatically uplift morale and infuse your agency with vibrant energy. Understand the importance of each team member's unique contribution, from the quiet dedication to the loud enthusiasm, and how it collectively shapes your business success. Plus, uncover the art of syncing your team's energy with that of your clients to enhance communication and service, making your agency stand out.

As you strive to maintain a high-energy, high-achieving environment, let this be your catalyst. Tune in now and ignite your agency's energy!

When you’re ready here are 3 ways we can help you to IGNITE your agency:

1. Keep up-to-date with all our open events by visiting: www.ajmastermind.co.uk/non-member-events

2. Listen to another episode: https://podtail.com/it/podcast/ignite-your-estate-agency/

3. If you want our feedback on your letters email: [email protected] or [email protected]

Some key takeaways:
➡️  Channel your team's passion to create an attractive environment that drives growth and pulls in new clients.
➡️  Welcome challenges and promote diversity within your team to boost energy levels and elevate morale.
➡️ Align your team's energy with your clients' and cultivate a vibrant culture to foster productive discussions and distinguish your agency from the rest.

Some great moments:
✅ “I'm going to scale a wall and get higher up and just show something about you that not necessarily everybody would.”
✅ ” No job too small, so you know who goes and does the washing up when it's needed”
✅ ”The more you spend time in your comfort zone, you get used to it and your energy levels will subside and plateau”

Want to grow your agency with confidence?

Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call

Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast

Request an AJ Mastermind brochure
Call 015394 40892 or email [email protected]

Join our private Facebook group
Connect with growth-minded agency owners like you.
https://www.facebook.com/groups/ajmmforagencygrowth

Have a question?
Email Sam: [email protected]
Email Phil: [email protected]

Don’t miss our next live event
Find out what’s coming up:
https://www.ajmastermind.co.uk/events

As 2023 draws to a close, join Sam and Phil in sharing the 13 critical lessons they wish they knew earlier in their journey as agency owners. 

Discover the transformative power of perpetual recruitment and succession planning;  ensuring your agency never skips a beat, even when key team members move on. 

Learn how a well-maintained talent bench and a clear understanding of pricing can set you apart from the competition, guaranteeing that your agency survives and thrives in any market condition.

Explore the critical balance of maintaining a strong team culture and the often-overlooked influence of mental and emotional well-being on your business's success. 

Gain insights on 'phone hygiene', intermittent fasting, and how these personal management strategies can dramatically improve your focus and energy. 

This episode isn't just about strategies; it's about empowering you with the knowledge and tools to lead your agency confidently through the challenges of 2024 and beyond. Tune in now for an episode designed to help you IGNITE your agency.

When you’re ready here are 3 ways we can help you to IGNITE your agency:

1. Keep up-to-date with all our open events by visiting: www.ajmastermind.co.uk/non-member-events

2. Listen to another episode: https://podtail.com/it/podcast/ignite-your-estate-agency/

3. If you want our feedback on your letters email: [email protected] or [email protected]

Some key takeaways:
➡️  Successful team growth involves constant recruitment, a prepared succession plan, and maintaining a strong team culture despite inevitable staff turnover.
➡️  Understanding housing pricing involves balancing seller expectations with market realities, considering risk factors and supply-demand dynamics.
➡️ Time and phone management are essential for work-life balance, facilitating effective meeting scheduling and clear boundaries between personal and professional life.

Some great moments:
✅ “So you hired somebody you'd gone to school with and it was all kind of very friendly”
✅ ”There's definitely opportunity to grow and we're going to put that against your cash flow and see how far you can stretch it.”
✅ ”What would a private equity firm do if they came into our company?”

Want to grow your agency with confidence?

Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call

Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast

Request an AJ Mastermind brochure
Call 015394 40892 or email [email protected]

Join our private Facebook group
Connect with growth-minded agency owners like you.
https://www.facebook.com/groups/ajmmforagencygrowth

Have a question?
Email Sam: [email protected]
Email Phil: [email protected]

Don’t miss our next live event
Find out what’s coming up:
https://www.ajmastermind.co.uk/events

Join Sam for an eye-opening interview with Edward from AshdownJones, where they unravel transformative strategies and tactical approaches for your agency’s growth.

Dive into the innovative Performance and Development (PAD) sessions and the 'Start, Stop, Continue' method.

Learn how integrating continuous employee development into your agency's culture can harmonise personal growth with professional success, laying the foundation for a high-performing team.

Enlighten yourself with the principles of constant improvement (Kaizen), effective time and task management, and the indispensable role of self-development in leadership.

Experience the power of knowledge sharing that can propel and IGNITE your team to new heights.

When you’re ready here are 3 ways we can help you to IGNITE your agency:

1. Keep up-to-date with all our open events by visiting: www.ajmastermind.co.uk/non-member-events

2. Listen to another episode: https://podtail.com/it/podcast/ignite-your-estate-agency/

3. If you want our feedback on your letters email: [email protected] or [email protected]

Some key takeaways:
➡️  Integrating personal mastery with performance development is crucial for agency growth, a balance between enhancing professional output and individual skill sets.
➡️  Continuous self-improvement and the willingness to be coachable, even for leaders, are essential for driving success and maintaining a growth mindset within an agency.
➡️ Effective performance assessment and development planning are vital for employee progression and overall agency prosperity, including the 'start, stop, continue' approach and focusing on quality, quantity, skills, attitude, and self-development.

Some great moments:
✅ “If you are the brightest person in the room, you need to move rooms or roles in this case”
✅ ”Combining both performance and development together now, I think, is a good step forward for moving into the new year and, at the end of the day, if you're not performing well, it's likely there’s scope to develop.”
✅ ”Imagine you spent 10 hours a week just focusing on your relationship with your other half. In a year's time, what would that relationship look like?”

Want to grow your agency with confidence?

Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call

Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast

Request an AJ Mastermind brochure
Call 015394 40892 or email [email protected]

Join our private Facebook group
Connect with growth-minded agency owners like you.
https://www.facebook.com/groups/ajmmforagencygrowth

Have a question?
Email Sam: [email protected]
Email Phil: [email protected]

Don’t miss our next live event
Find out what’s coming up:
https://www.ajmastermind.co.uk/events

Having a strong pipeline is very important, especially as an agency owner for long-term profitability. Gain exclusive insights into Sam and Phil’s year-end planning and team feedback processes at AJ HQ and learn how to balance the tough housing market's demands with the need for growth, even during challenging times.

Discover the critical balance between buyers and sellers, and uncover how extending your strategy beyond survival can lead to dominating your market area.

Sam and Phil also share the underrated aspect of mental and emotional well-being in business, sharing how you could significantly impact YOUR team performance and overall results.

Listen in for an empowering discussion filled with personal strategies and actionable insights, promising to leave you equipped and inspired to IGNITE your agency's success in 2024.

Access the podcast slides here

When you’re ready here are 3 ways we can help you to IGNITE your agency:

1. Keep up-to-date with all our open events by visiting: www.ajmastermind.co.uk/non-member-events

2. Listen to another episode: https://podtail.com/it/podcast/ignite-your-estate-agency/

3. If you want our feedback on your letters email: [email protected] or [email protected]

Some key takeaways:
➡️  Keep an eye on key performance indicators (KPIs), consistently track key drivers in your business, and establish weekly targets to maintain cash flow and profitability.
➡️  Understand that mental and emotional states directly impact business performance, it's crucial to manage personal energy levels through practices like intermittent fasting and cold showers, or any wellness routine that suits the individual.
➡️ Prepare for growth even during tough times by thinking outwardly and forward.

Some great moments:
✅ “Make running a non-negotiable, or ice bath non-negotiable or just something that sets you off for the rest of the day.”
✅ ”Imagine if Richard Branson was sat there putting records into envelopes.”
✅ ”What marketing is, is developing a system that you can rely upon, that is predictable, consistent”

Want to grow your agency with confidence?

Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call

Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast

Request an AJ Mastermind brochure
Call 015394 40892 or email [email protected]

Join our private Facebook group
Connect with growth-minded agency owners like you.
https://www.facebook.com/groups/ajmmforagencygrowth

Have a question?
Email Sam: [email protected]
Email Phil: [email protected]

Don’t miss our next live event
Find out what’s coming up:
https://www.ajmastermind.co.uk/events