In this episode, I’m introducing an exciting new segment of the podcast called "Pick My Brain," where I answer your burning questions about copywriting, messaging, marketing, and sales.

To kick this segment off, I'm tackling a question that many content creators struggle with: How to consistently come up with fresh ideas for podcasts, emails, and other content.

I’m sharing the 12 ways I come up with content even when I feel like I’m fresh out of ideas and inspiration. From my secret weapon (the Joy of Copy Cards) to leveraging tools like AnswerThePublic and ChatGPT, I'm giving you a peek into my content creation toolkit. But it's not just about the tools – I also dive into mindset shifts and habits that can transform your approach to content ideation.

If you've ever found yourself spinning wheels when it comes to content ideas, this episode is for you!

Topics We Cover in This Episode: 

• How to turn your clients' challenges into compelling content
• A ninja marketing strategy that provides an endless stream of ideas directly from your audience
• The surprising place I look for inspiration that you probably haven't considered
• How to leverage AI without sacrificing your unique voice

Show notes are always available at https://www.kimkiel.com/podcast!!

Resources Mentioned:

To find simplicity in your business listen to Episode 111: https://www.kimkiel.com/podcast-1/why-simplicity-is-the-secret-to-online-business-success 

Learn how to use days of the year to inspire content by listening to Episode 90: https://www.kimkiel.com/podcast-1/turn-blah-blah-blah-into-bravo-how-to-complete-small-business-copywriting-projects 

Learn how to use AnswerThePublic by listening to Episode 25: https://www.kimkiel.com/podcast-1/what-is-copywriting-and-why-is-it-important-plus-a-bonus-tip 

Listen to Episode 40 to learn how to use a thank you page survey: https://www.kimkiel.com/podcast-1/how-the-1-question-survey-gives-you-a-constant-flow-of-creative-ideas-directly-from-your-customers 

I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

Text me a question or comment!

I’m all about finding the easy, simple way to do things, so in this episode, I’m sharing my approach to a simple yet effective marketing strategy: the monthly marketing moment. 

As a copy coach and sales strategist, I’m breaking down how hosting regular, low-key workshops or Q&A sessions has helped me grow my email list, build authority, and foster relationships with potential clients. 

Whether you're looking to build your brand, expand your network, or simply connect with your audience more consistently, this quick episode has something for you!

Topics We Cover in This Episode: 

• What is a monthly marketing moment?
• The 3 huge benefits of a monthly marketing moment
• How to implement your own monthly marketing moment without overthinking or overcomplicating
• Who this approach is ideal for

Tune in to learn why I love this "lazy, low-key style of launching" for boutique business owners and service providers who don't need complicated funnels or systems to attract a handful of premium clients.

Show notes are always available at https://www.kimkiel.com/podcast!!

Resources Mentioned:

111: Why simplicity is the secret to online business success

Pick my brain!

1. Visit https://www.speakpipe.com/kimkiel to record a voice note with your question or suggestion. Include your name, email and background info for context.

2. Send me a text. Find the link to text me a question or comment in the show notes. When you click that link, it’ll open up your text messenger, where you can text your question directly to me. Leave all the weird numbers that pop up and add your name and email or mobile number so I can keep in touch.

I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

Text me a question or comment!

I’m taking a much needed detour on this episode to address a common issue many of us entrepreneurs face: feeling overwhelmed by the multitude of tasks and systems needed to run a successful business. 

Through two real-life examples from my recent coaching calls where this exact topic came up, I illustrate how both new and experienced business owners can become paralyzed by trying to implement too many strategies at once. 

In this episode of Ill Communication, I’m covering the importance of focusing on core priorities and giving you permission to keep things simple, especially when starting out or pivoting your business.

Topics We Cover in This Episode: 

• Why a simple, focused approach could be the key to attracting more clients and growing your business
• Practical advice on how to identify and prioritize the most critical elements for business growth
• The "bare minimum" needed to get started or pivot your business, and how can you identify it
• How simplifying your approach will lead to more clarity and success in your business

By the end of this episode, you’ll feel encouraged to take a step back, assess your immediate needs, and focus on the "bare minimum" required to move your business forward. 

Show notes are always available at https://www.kimkiel.com/podcast!!

Resources Mentioned:

Uncover your best next step in your biz on a free Sales Strategy Call: https://bookacallwithkim.as.me/SuccessCall

I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

Text me a question or comment!

Recently, I almost marked an email as spam—from someone I know and follow!

Why? Because her name wasn’t in the sender section. 

I had no idea it was from her and thought it was spam, which could have hurt her deliverability.

I don’t want this to happen to you! In this episode of ill communication, I’m diving into the importance of putting thought and strategy into your Sender Name.

Topics We Cover in This Episode: 

• The three levers that impact your open rates
• When to change your Sender Name and when to use your business name
• How you can customize your Sender Name to show your personality
• One important “don’t” when creating your Sender Name

Tune in to learn some key do’s and don’ts that will help you ensure your emails land where they belong- in your subscribers' inboxes with a Sender Name they know and trust. 

Show notes are always available at https://www.kimkiel.com/podcast!!

Resources Mentioned:

Episode 10 & 11: Increase your email open rates with these proven strategies: 

Part 1: https://www.kimkiel.com/podcast-1/increase-your-email-open-rates-with-these-proven-strategies-part-1

Part 2: https://www.kimkiel.com/podcast-1/increase-your-email-open-rates-with-these-proven-strategies-part-2podcast-template-title-9ew3a

Email Study: https://www.litmus.com/blog/6-shocking-myths-about-subject-lines

Pick my brain!

1. Visit https://www.speakpipe.com/kimkiel to record a voice note with your question or suggestion. Include your name, email and background info for context.

2: Send me a text. Find the link to text me a question or comment in the show notes. When you click that link, it’ll open up your text messenger, where you can text your question directly to me. Leave all the weird numbers that pop up and add your name and email or mobile number so I can keep in touch.

I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

Text me a question or comment!

Thinking about running a flash sale?

Then this episode is for you. In this replay episode, I'm sharing one of the best ways to get a little revenue boost or book a few more clients into your calendar, the 5P Flash Sale Formula.

This formula is the best way to make your flash sales faster, easier, and more profitable!

Topics covered in this episode include:

• What flash sales are and how they can help give your business a boost
• Why you don’t need to discount your products or services to run a flash sale
• The myths you shouldn’t believe about flash sales
• What the 5P flash sale formula is and why it works
• How to use the 5P flash sale formula to increase your sales quickly and easily

You’re going to want to bookmark this episode to come back to again and again, so make sure to tune in! 

Show notes are always available at www.kimkiel.com!

Resources Mentioned:

Listen to episode 25: https://www.kimkiel.com/podcast-1/what-is-copywriting-and-why-is-it-important-plus-a-bonus-tip

Listen to episode 40: https://www.kimkiel.com/podcast-1/how-the-1-question-survey-gives-you-a-constant-flow-of-creative-ideas-directly-from-your-customers

Book a Sales Strategy Success Call: https://bookacallwithkim.as.me/SuccessCall

I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

Text me a question or comment!

In this episode of ill communication, I’m sharing a rebroadcast of an episode I recorded with my friends Rob and Kira over on The Copywriter Club podcast. 

I have had several copywriters reach out to me after listening to this episode because in it I talk about some of the practical and tactical ways I started my freelancing business, how I find clients, and how I've weathered the economic slowdown that has caused a lot of us to see a downturn in our revenue. 

Even if you're not a copywriter, you should listen to this full episode, because the tips and strategies I share about referrals, finding clients, building a slower hustle-free business, and creating offers will apply to every small business out there.

Topics We Cover in This Episode: 

• The one thing that helps me when I am having some self doubt
• What to do if you are a struggling copywriter to grow your business
• My tips for staying on track and staying hopeful after a tough year
• The one thing you need to remember when it comes to boundaries
• How I get referrals in my business

This episode will inspire you whether you are a copywriter or not! Check it out now. 

Show notes are always available at https://www.kimkiel.com/podcast!

Resources Mentioned:

Follow the Copywriter Club:

Website: https://thecopywriterclub.com/

Podcast: https://thecopywriterclub.com/podcast/

Join the Copywriter Club Facebook Group: https://www.facebook.com/groups/thecopywriterclub/

I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

Text me a question or comment!

Do you love your bio? As business owners, a bio is something we all need, and it’s one of the first things we write for our business. 

In this replay episode of ill communication, I’m sharing one of my most popular episodes of all time. It's the number one most downloaded episode on my podcast, and I think it's because it answers a big pain point or a search topic all business owners have. 

We're all searching for an answer to the question of how to write your bio. 

Topics We Cover in This Episode: 

• Mistakes that you definitely don’t want to make with your bio
• The key to creating a cheat sheet of awesomeness
• The five sentences every good bio needs

Tune in to take your bio to the next level today!

Show notes are always available at https://www.kimkiel.com/podcast!

Resources Mentioned:

Get the 5 Sentence Formula recipe card: https://www.kimkiel.com/podcast-1/how-to-write-your-bio-with-the-5-sentence-formula

I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

Text me a question or comment!

In this episode of ill communication, I’m turning the tables… on myself.

Instead of me doling out the advice and wisdom and coaching, I’m GETTING advice and wisdom and coaching from an incredibly smart speaking and messaging coach, Heather Sager in a rebroadcast of her podcast, Hint of Hustle. 

In this conversation, she helped me zero in on my zone of genius, workshop some speaking topics, and eventually brainstorm multiple speeches I could offer and pitch to conference hosts. 

Topics We Cover in This Episode: 

• The three keys to finding the perfect topic for your speaking engagements
• A peek into how I found my speaking topic
• How we can write the script for how people talk about us 
• How to make your topic sexy and exciting to your audience 

Heather is an absolute genius and you don’t want to miss all of the amazing advice she gives on speaking in this episode. Check it out now! 

Show notes are always available at https://www.kimkiel.com/podcast!

Resources Mentioned:

Follow Heather in all the ways:

On her podcast, Hint of Hustle: https://heathersager.com/podcast

Get her latest freebies on her website: www.heathersager.com

Join Heather’s program, the Speaker Society: www.heathersager.com/society

Follow Heather on Instagram: https://www.instagram.com/theheathersager

I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

Text me a question or comment!

In this episode of ill communication, I’m continuing our Greatest Hits series and this episode is one of my personal favorites. 

It’s all about the Rule of 3. This rule is a way to organize your copy and your thoughts into a pattern that is memorable to our human brain. 

You’re going to find out why the Rule of 3 is a powerful tool to have in your marketing toolbox. You’ll begin to use it to strengthen your message and after this episode, you’ll probably begin to see it everywhere! 

Topics We Cover in This Episode: 

• The reason this rule is so effective in marketing and copy 
• The science behind why we love patterns so much 
• Real examples of how you can use this rule to level up your copy 

As Aristotle said, three is perfection. Tune in to learn more about how to use this rule in your marketing and copy! 

Show notes are always available at https://www.kimkiel.com/podcast!!

Resources Mentioned:

Get a No BS Copy Audit: www.kimkiel.com/audit

I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

Text me a question or comment!

Today you’re going to meet one of the most favourite people I’ve met in this online business world - Emily Reagan. To go along with our summer playlist, I’m sharing a replay from her podcast where she had me on as a guest. 

In this rebroadcast episode, you'll hear about my journey to becoming a freelance copywriter, and why I think there's a lot of misleading messaging out there that makes writing copy seem scary. Plus, I share a couple of my fave copywriting recipes, formulas, and tips that you can take immediately today and start moving forward in your business. 

Topics We Cover in This Episode: 

• How I went from working at a nonprofit to quadrupling my income as a copywriter
• The truth about why writing is so hard for people
• How I help my clients elevate their copy 
• How copywriters can partner with digital marketing assistants
• My go-to copywriting formulas that help me tap into my creativity
• Resources that can help you elevate your copywriting skills

This is a fun and fast-paced episode I know you'll love so make sure to check it out! 

Show notes are always available at https://www.kimkiel.com/podcast!

Resources Mentioned:

Episode 99 3 tips to make business and life easier over the summer: https://www.kimkiel.com/podcast-1/3-tips-to-make-business-and-life-easier-over-the-summer

Find out more about Emily: https://emilyreaganpr.com/

Follow Emily’s marketing tips and latest events on Instagram: https://www.instagram.com/emilyreaganpr/

Apply to be a member of her workgroup: https://courses.emilyreaganpr.com/workgroup

Check out Marie Forleo’s B-School: www.kimkiel.com/bschool

I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

Text me a question or comment!