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Impulse Brain Training games: A hyper scaling app masquerading as a brain training
Impulse is a brain training app with significant revenue and download growth. The app offers a combination of hypercasual games and cognitive training programs to improve IQ, memory, and cognitive abilities. It uses clever monetization strategies, including subscription plans and discounts, to encourage users to upgrade to premium. The app's ad monetization is heavily segmented, with different ad experiences based on the user's usage and payment status. The app also includes prompts that resemble the official Google Play UI to encourage users to make in-app purchases. The conversation explores a popular brain training app's monetization strategies and user acquisition tactics. The app uses interstitial ads and in-app purchases to generate revenue, targeting older female users on Facebook.
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/yfI-rZNCi0M
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2o1689ww5-6xo82AVLQQI~IwHKvtps8Q
Agenda
00:00 Epic Intro
02:05 Impulse's Impressive Revenue and Downloads
04:04 Impulse as a Gaming Juggernaut in Brain Training
07:52 Clever Monetization Strategies in Impulse
09:35 Segmented Ad Monetization in Impulse
13:28 Innovative Ad Mechanics in Impulse
21:07 Monetization Strategies and User Acquisition Tactics
23:42 Combining Hypercasual Gameplay with Fake Psychological Tests
26:26 Improving User Engagement with Progression Elements and Visual Indicators
29:30 Targeting Older Female Users on Facebook
---------------------------------------
Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
---------------------------------------
Takeaways
The app combines hypercasual games and cognitive training programs to improve cognitive abilities.
Impulse uses clever monetization strategies, including subscription plans and discounts, to encourage users to upgrade to premium.
The app's ad monetization is heavily segmented, with different ad experiences based on the user's usage and payment status.
The app includes prompts that resemble the official Google Play UI to encourage users to make in-app purchases. The app uses interstitial ads and in-app purchases to monetize its user base.
The app targets older female users on Facebook.
The app's creatives combine hypercasual gameplay with fake psychological tests.
Adding more progression elements and visual indicators of IQ growth could improve user engagement.
---------------------------------------
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on YouTube, Spotify, and Apple!
Please share feedback and comments - [email protected]
---------------------------------------
If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true
Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
Felix Latest Article -
https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes
View all episodes
By Lancaric.me
5
22 ratings
Impulse is a brain training app with significant revenue and download growth. The app offers a combination of hypercasual games and cognitive training programs to improve IQ, memory, and cognitive abilities. It uses clever monetization strategies, including subscription plans and discounts, to encourage users to upgrade to premium. The app's ad monetization is heavily segmented, with different ad experiences based on the user's usage and payment status. The app also includes prompts that resemble the official Google Play UI to encourage users to make in-app purchases. The conversation explores a popular brain training app's monetization strategies and user acquisition tactics. The app uses interstitial ads and in-app purchases to generate revenue, targeting older female users on Facebook.
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/yfI-rZNCi0M
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2o1689ww5-6xo82AVLQQI~IwHKvtps8Q
Agenda
00:00 Epic Intro
02:05 Impulse's Impressive Revenue and Downloads
04:04 Impulse as a Gaming Juggernaut in Brain Training
07:52 Clever Monetization Strategies in Impulse
09:35 Segmented Ad Monetization in Impulse
13:28 Innovative Ad Mechanics in Impulse
21:07 Monetization Strategies and User Acquisition Tactics
23:42 Combining Hypercasual Gameplay with Fake Psychological Tests
26:26 Improving User Engagement with Progression Elements and Visual Indicators
29:30 Targeting Older Female Users on Facebook
---------------------------------------
Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
---------------------------------------
Takeaways
The app combines hypercasual games and cognitive training programs to improve cognitive abilities.
Impulse uses clever monetization strategies, including subscription plans and discounts, to encourage users to upgrade to premium.
The app's ad monetization is heavily segmented, with different ad experiences based on the user's usage and payment status.
The app includes prompts that resemble the official Google Play UI to encourage users to make in-app purchases. The app uses interstitial ads and in-app purchases to monetize its user base.
The app targets older female users on Facebook.
The app's creatives combine hypercasual gameplay with fake psychological tests.
Adding more progression elements and visual indicators of IQ growth could improve user engagement.
---------------------------------------
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on YouTube, Spotify, and Apple!
Please share feedback and comments - [email protected]
---------------------------------------
If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true
Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
Felix Latest Article -
https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes
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